Newspapers Digital News Summary-7/10/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Why the hard paywall deserves a closer look

One problem with Facebook as a news platform is that it deletes things Facebook wants media entities to trust it as a distribution platform for journalism, but that’s hard to do when it routinely censors content

Do legacy publishers have the advantage in growing digital subscriptions? A potential solution is to recalibrate audience’s willingness to pay for the news content itself.

Local Merchants Embrace Digital, but Need Plenty of Help Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools.

Could a small Google tech change mean tens of millions to news publishers?  Whether they’d do it out of benevolence, fear of regulators, or the quest for a competitive advantage, Google could be of real service to the news industry and the broader cause of journalism

Time to start thinking of smartwatch mini-editions of your newspaper We glance at our watch for a headline, sometimes longer to see related bullet points, but not much more than that.

The Instagram of News Is Here, And It’s Way Smarter Than You Think  BROWSING THE WEB ON SMARTPHONES AND TABLETS STINKS. HOW DO YOU FIX IT?

Charleston’s Hometown Newspaper Is Putting Awful Cable News to Shame Shrinking newsrooms, digital “churnalism,” and armies of pundits carving up increasingly divided audiences—that’s the media we’re told we must accept to live in America today.

8 articles you should read on Facebook’s relationship with news media companies The recent take-aways on the continuing co-dependent relationship between Facebook and news media companies?There are many opportunities, concerns and there certainly is much to discuss.

Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future The entire news media industry was buzzing in August of 2010 after Ross Dawson released his predictions for when newspapers worldwide would cease to exist.

Why the hard paywall deserves a closer look Publishers are turning to the hard paywall model in part because mobile news consumption has significantly increased in recent years and online advertising revenue has primarily been consumed by Facebook, Google, and Twitter.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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