Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Want more responses to a social media post? Pay attention to when (and where) you’re posting
User-generated content a boon to newspapers, with asteriks In a world in which delivery of news seems to become faster and faster every day, social media has turned out to be one of the best places for news organizations to get content and find news sources in the briefest time.
How Harvard Business Review thinks it can add subscribers while getting more expensive Basic economics says you lower prices and get more customers; you raise prices you get fewer
How The New York Times finds new subscribers on Facebook Publishers have a lot of tools to bring readers back to their site. But often those visitors amount to little more than drive-by traffic, especially if they come from social media.
Is Apple News finally a good proposition for publishers? Apple Newsstand had its fair share of detractors.
An argument that newspapers are missing out on reaching loyal, local digital audiences Is the digital audience for local news hiding in plain sight?
How branded content will transform print media Somebody is going to profit from content marketing, according to researchers at Boston Consulting Group. Shouldn’t it be your news media company?
Key takeaways for publishers from the Cannes Lions The Cannes Lion festival is an annual celebration of the ‘art of the ad’, and an appreciation of the nuances and theory of the advertising game that supports so many publishers.
Want more responses to a social media post? Pay attention to when (and where) you’re posting Why some social media posts fall into a pit of oblivion while others shine brightly is in great part a question of timing