Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Measuring engagement-the click is going away
Experiments with micropayments in Canada and the Netherlands As news publishers continue to explore ways to boost digital revenues that remain incommensurate to the golden days of print, interest in micropayment systems appears to be gathering speed.
Harper’s Launches Metered Paywall Notoriously anti-web Harper’s is easing things up a bit.
26 awkward questions to ask news organizations about the move to digital The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
Print advertising slump bites digitally oriented Advance too As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.
How Bloomberg monetizes readers who arrive from social media As publishers increasingly see their audience come in from social platforms, they naturally are looking for ways to capitalize on that growth.
Measuring engagement-the click is going away How do you measure engagement with your audience? Odds-on that it’s at least partially through a brute force metric like hits, clicks or even unique users
How will ad blockers change mobile advertising? News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers.
Contemporary site designs increase page views and information retention There was a time when news sites were designed to mimic the newspaper that had born them, lest we forget, all columns and headers squeezed into the navigation for every real-life section of the print title.
Dallas Morning News editor: ‘We are all salespeople now’ Late last year, Mike Wilson became the first person in 35 years from outside the offices of The Dallas Morning News to be named the paper’s top editor.
Killing the comments — what’s next? Popular Science, Bloomberg Business, Reuters, Mic, The Week, re/code, The Verge, and now The Daily Dot. What do they have in common? They all decided to kill their online comment sections.
World first as Sunday Post prints comic unique to each copy A Sunday newspaper printed a cartoon strip unique to each copy of this week’s edition, in what is thought to be a world first.