Newspapers Digital News Summary-8/14/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Alas, time to say good-bye to paywalls 

Publishers set up retail operations to diversify revenue  Given the challenges of digital media, commerce is a tempting way for publishers to create new revenue streams by extending their brands.

Trouble in paradise? How the struggles of two Hawaiian paywalls reflect larger industry trends The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.

Print advertising slump bites digitally oriented Advance too  As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.

Media Companies Call On CMSs To Carry More Weight Many media companies are asking more of their content management systems, including more monetization and audience segmentation opportunities.

Gannett ‘Aggressively Pursuing’ Large-Market Acquisitions, Says New CEO Gannett Co.’s new chief executive said Wednesday that the publishing company is aggressively pursuing acquisitions of large-market properties now that it has completed its spinoff from its broadcast unit.

Trinity Mirror tests ‘FreeWall’ to boost ad spend Trinity Mirror is experimenting with a third-way of monetising its content by running ad formats which proactively encourage audiences to interact with brands’ messaging before reading articles

The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google When Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of ad blockers on iOS – and it’s going to have far-reaching effects not just on websites and advertisers, but potentially also on the balance in mobile platforms and even on Google’s revenues.

Alas, time to say good-bye to paywalls  In 2014, amidst much fanfare, the Toronto Star launched a paywall that forced readers to pay for its online content, including articles and videos on its website and digital apps.

Sunshine Coast Daily increases social media engagement with Facebook strategy After an intentional strategy to increase its social media presence, APN’s Sunshine Coast Daily has a daily engagement rate of 84% of its Facebook page fans.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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