Newspapers Digital News Summary-8/28/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Mobile ad blocking is a good thing for advertising

Building the Next New York Times Recommendation Engine Refining the path our readers take through this content — personalizing the placement of articles on our apps and website — can help readers find information relevant to them

Why there is no mobile customer Customers are using a variety of digital products for different purposes throughout a single day. As a result, media publishing companies need to serve the needs of the customer, not the platform.

Politico Pro is a lesson in the benefits of a laser-focused paywall  Politico has managed to create a successful subscription product by focusing on a niche rather than trying to be all things to all people.

Why direct access is a huge disruption of local media advertising With direct access to potential customers, local businesses don’t need publishers for traditional advertising needs. However, there remains an opportunity to combat this disruption with innovative, integrated digital services.

Shrinking iPad Sales Could Mean Tablets Will Soon Be Irrelevant  There may not be a future for tablets.

Mobile ad blocking is a good thing for advertising Mobile advertising has hit a roadblock — or rather an ad block.

Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process” Fair or not, Winnipeggers have a reputation for being frugal.

Retailers Cut Back on Newspaper Circulars Retailers’ love affair with print circulars finally may be coming to an end.

 

 

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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