Newspapers Digital News Summary-9/4/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story- How can legacy publishers supplement falling print revenues? 

How The New York Times gets a 70 percent open rate on its newsletters The New York Times has caught the newsletter fever. In the past year, it has launched a dozen of them — it now has a total of 33.

How do we improve online news design to help readers better understand stories?Digital design is not as evolved as print design. The print newspaper offers the ability to communicate hierarchies of salience and context, all of which the standard Web article template lacks.

What mobile ad blocking looks like in the real world Much has been written about the impending threat of ad blocking on iOS — it’s the first time blocking mobile advertisements en masse will be possible and publishers may face an existential threat to their revenue streams.

Fast forward to 2018: The future of micro payments Is it possible that in a future dominated by ad blockers, micro payments will finally be embraced by publishers and their readers?

How can legacy publishers supplement falling print revenues? Newspaper advertising in the U.S. has dropped by a stomach-churning 64 percent since 2006, and the industry has been scrambling to replace what once generated 80 percent of its revenue.

A Cincinnati TV station with a paywalled site is challenging the city’s leading daily newspaper In Cincinnati, all eyes — or, at the very least, the eyes of those in the local news broadcasting business — have been on WCPO

How Vox Media slashed its webpage load time in half  Vox’s sites have become synonymous with forward-thinking design and splashy article presentations, but it has paid less attention to how those sites actually perform.

Miami Herald grows audiences with growing number of niche smartphone apps In 2009, The Miami Herald released its first smartphone app. Six years and 10 in-house apps later, the news media company uses the apps — most of which are sports related — to better relate to and grow its audience.

Why media companies are ditching their newspaper operations Video

Media organizations need to think like technology companies Evan Smith, editor-in-chief, CEO, and founder of The Texas Tribune, explains why media organizations need to think more like technology companies.

Advertisements

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
This entry was posted in Circulation, Newspapers and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s