Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story- The Washington Post’s homepage redesign was inspired by print
Fast forward to 2018: The future of micro payments Is it possible that in a future dominated by ad blockers, micro payments will finally be embraced by publishers and their readers?
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early But mobile may throw a wrench into their plans
The Washington Post’s homepage redesign was inspired by print On Wednesday, The Washington Post unveiled the last piece in a site-wide redesign – the homepage.
Life After Content Blocking Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
Want to Avoid the Trash Can? Tailored Emails Are a Must Email marketers must consider recipients’ frequency, personalization preferences.
Consumers Admit to Too Much Screen Time Majority of internet users say they spend too much time using digital devices.
What the Next Recession Could Do to The Media Business Maybe it’s a blip. Maybe we’ll see the global stock market plunge of the last week as a hysterical overreaction to China’s economic woes. Or maybe, it’s the unwelcome, but real, signal that the economic recovery that the U.S. – and lately Europe – have enjoyed may be compromised.
Local news startups link engagement to revenue It’s happening. Consider ad blockers and shifts to consumption of content on mobile devices – where display ads don’t always play well – not to mention falling ad rates. It’s easy to envision a future with a lot less display advertising or at least a lot less revenue from it.
How are Americans using Twitter for news? It’s no secret people are increasingly getting their news from social media