Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Soon, publishers will be able to determine when smartphone users are bored and push content at them
Globe and Mail introduces investor tools, grows digital subscription sales by 150% The media company wanted to drive subscriptions with its Global Unlimited Investor Tools, add value with digital subscriber benefits, and increase investing content. It did all three.
Do article tags matter? Maybe not for traffic, but publishers are using them to glean insights Analytics company Parse.ly found that sites are expanding their use of article tags to track sponsored content and control paywall access.
Soon, publishers will be able to determine when smartphone users are bored and push content at them Researchers out of Spain have developed a machine-learning model that they say can recognize when mobile phone users are bored, then push content at those users.
10 headlines we may see this fall about the future of news From pipes to platforms, overseas to over-the-top, the shifts we’ll see in the remainder of 2015 will set the stage for 2016 and beyond.
Apple Adds More Publishers for Its News App, Which Will Launch Soon One thing you didn’t hear much about at Apple’s media event-Its News app, a newsreader that will work something like Flipboard, that will be included in Apple’s upcoming iOS 9 software this fall.
Print ads make impact when published at right time, in right place Timeliness and relevance matter.
What Harley-Davidson can teach us about membership Membership is not just about revenue — it’s about resetting the relationships we have with our public.
Show Me The Next strips down online reading and discovery to their most basic components What if you’re on a long escalator with a phone in hand, and you want to thumb through something interesting quickly, without having to look for it?
Why publishers shouldn’t fight ad blockers: ‘The hackers will always find a way’ – Publishers are fighting ad blockers with some tech of their own.