Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Washington Post Declares War On Ad Blockers
8 marketing services your news media company should offer local businesses Traditional media needs to begin expanding its offerings with services that could include content marketing, promotions and events, and beacon solutions.
Apple, Google and Facebook zero in on news The best days may be in the rearview mirror for the dedicated news apps produced by media companies and a host of independent players.
Pay-per-article platform Blendle launches in Germany The Dutch micropayment start-up now has over 400,000 users in Holland and hopes to replicate the success in Germany
Washington Post Declares War On Ad Blockers It starts with a gentle nudge and ends with a hard block and a demand for cash.
How 4 publishers are approaching the Apple News app Apple’s News app has made its debut and publishers are on board en masse
NYT and WSJ agree on platforms: ‘They have an interest in seeing us survive’ Google and Twitter are reportedly working together to help publishers surface their stories in an upcoming “instant articles” initiative, a move that pits them against other platforms — from Facebook to Snapchat and now, Apple News – in a bid to provide content.
Jeff Bezos (finally) pumps up the Post with Prime In a potentially game-changing move, Amazon will begin offering free to dirt-cheap subscriptions to The Washington Post to its tens of millions of Prime members
Why Publishers Don’t Care (Yet) That the Mobile Web is so Awful There has been a lot of (justifiable) complaining lately about just how awful browsing the web on a mobile device has become.
Toronto Star pins hopes of younger audience on new tablet app In pursuit of elusive younger readers who could bolster falling newspaper advertising revenue, the Toronto Star is pinning its hopes on a new edition made for tablets, a promising platform that has yet to radically shift reading habits.
This year mobile will top newspapers With the rise of digital comes the decline of other media, most notably print.