Newspapers Digital News Summary-10/9/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story- Understanding what audiences want from local news

The Times Group now says journalists’ salaries will be linked to their Twitter activity Last year in August, the Times Group asked its employees to hand over their Twitter and Facebook accounts’ passwords to the company.

Washington Post’s Amazon Prime offer is a “win/win/win”  t might be quite unsurprising that The Washington Post is taking further steps to exploit Amazon’s massive customer base for its own purposes – but that does not make it any less smart, publishing-industry observers say.

How six publishers digest the news for readers Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms.

Understanding what audiences want from local news One of the most common recommendations local news organizations hear today, as they search for a viable business model, is to build stronger connections with their communities.

Apple’s ad-blocking move is hurting retailers like Walmart  Did you download an ad-blocking app? Good luck buying stuff online.

Guess what: Millennials aren’t all the same when it comes to news consumption Millennials tend to get lumped into a big group when it comes to hand-wringing about their news consumption habits.

Everything has a price: Publishers weigh options for buying their way out of blocked ads Publishers may bemoan the fact that a growing part of their audience is using ad blocking software. For publishers interested in going around those blockers, though, there’s a growing number of vendors that will happily charge them for the service.

How to tell if your news media company really has Big Data The need for speed in the delivery of analytics is a critical element in deciding if Big Data technology is needed. If you just have lots of data, you likely do not need a Big Data transformation.

Is it better to retain a current subscriber or acquire a new one? The most successful media companies will go beyond basic requirements of pleasing current customers while focusing attention on potential subscribers.

The Death Of The News Brand If trend lines are to be drawn into the future from recent events, the death of the news brand is coming.

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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