Newspapers Digital News Summary-10/16/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story- What 1M Tweets Taught Us About How to Tweet Successfully

Digital Transformation Doesn’t Have to Leave Employees Behind Digitization is more than just a change of tools.

We need to rename advertising The definition of advertising as we collectively understand it is outdated. Branding needs a rebrand.

The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product “We could use Sunday print to boost us into the stratosphere, to get us into a stable orbit where we can launch other things.”

The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more options.

Google to Unveil Its Version of ‘Instant Articles’  Google plans to launch a publishing tool to serve up articles on mobile devices

40% Of Millennials Pay For Print, Online News In a world flush with free information, some young people are still willing to shell out for news they read.

Virtual reality news is becoming a reality in many newsrooms Virtual reality in news can be a lot of things

Trinity Mirror explores plan to stop readers using ad-blocking software  Trinity Mirror is reportedly exploring ways of banning its website readers from using ad-blocking software on iPhones and iPads.

Blendle may be in a position for success as traditional advertising models crumble The Dutch micropayment platform for articles is taking off in spectacular fashion.

What 1M Tweets Taught Us About How to Tweet Successfully New research on what drives engagement.

Beacon Book-The Akron Beacon Journal’s latest top-of-the-line gadget for news

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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