Newspapers Digital News Summary-10/30/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Why Toronto Star abandoned its paywall … and what’s next

Should newspapers abandon digital? Newspapers are so bad at digital publishing that they should just give up and focus on print.

Goodbye, comments. Hello, “conversations” here are two seemingly incompatible trends going on in the publishing world right now.

A majority of U.S. adults now use social media Social media usage among American adults has ballooned in the past decade with about two-thirds now on social networking sites

How The Atlantic gets people to spend more than 4 minutes on its native ads  The Atlantic took a user-friendly approach when it redesigned its site in April, hoping that, perhaps counterintuitively, giving people less to click on would lead them to spend more time there.

Why your media company should be reader first, not digital first Though most news media companies cannot (and should not) emulate the digital presence of The Washington Post or the Daily Mail, they can learn something from the companies’ audience prioritization strategies.

The Future of News Is Not An Article Rather than look to large tech platforms to propose the future of news, perhaps there is a great opportunity for news organizations themselves to rethink those assumptions.

What’s actually working in digital advertising?  The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.

Ohio newspapers print blank page to show what local news looks like without local papers Two daily newspapers in Ohio ran an unusual ad last week to show the news coverage communities receive without local papers — a blank page.

How The Guardian increased Web site traffic by 300% in 1 week What happens when two media companies have the same name and a remarkably similar URL? News-making confusion and record-making numbers.

Why Toronto Star abandoned its paywall … and what’s next Toronto Star sees upsides to its paywall failure: attracting new businesses, deeper engagement, and a broader national reach.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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