Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-How The Atlantic gets people to spend more than 4 minutes on its native ads
Printed newspaper trusted by 86% of people, RAM survey shows Despite the proliferation of digital news consumption, print is still an important part of the media mix.
The 5-year outlook for legacy media companies As exponential technological advancement destroys old values in industry after industry, legacy news publishers find themselves frantically transforming toward an end game few understand.
How Gannett uses data to better engage advertisers, audiences Data tells us the “why” of what’s going on with news media organisations, their audiences and advertisers. Here’s how to use it to better engage both sets of customers.
The thinking (and dollars) behind The New York Times’ new digital strategy The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
Chartbeat shares lessons learned on monetising audience, not traffic If your news media company is trying to monetise traffic, you’re doing it wrong.
How The Atlantic gets people to spend more than 4 minutes on its native ads The Atlantic took a user-friendly approach when it redesigned its site in April, hoping that, perhaps counterintuitively, giving people less to click on would lead them to spend more time there.
A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms
Teens are, like, so over old media Millennials may be more likely to cut the cord and less likely to pick up a newspaper, but really their media habits aren’t dramatically different from previous generations.Teens, on the other hand, are making some radical changes from the way media was consumed in the past.
What 3 publishers have learned from their approach to paywalls The Toronto Star, Bild and The Times and Sunday Times give insights into their take on subscription-based models, mulling over their successes and failures