Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-9 revenue paths your news media company should be exploring
3 pitfalls of driving change at news media companies To successfully manage change, leaders need to communicate frequently, involve naysayers in the change process, and understand the stages everyone goes through in altering habits and behaviors.
Why we’re stuck with display ads on our phones Display ads are the most commonly used ad format on your phone, but they are really just another holdover from the desktop PC era.
Ottawa Citizen app designed for young audience, looking toward mobile video Understanding how its audience consumes news via apps — in short bites throughout the day — Ottawa Citizen keeps its eye on understanding its audience and emerging opportunities like video and native advertising.
The Economist adopts time-based ad sales The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future.
How Axel Springer made mobile coupons work Print circulars have fallen out of favor, just like the newspapers that carry them. But European media giant Axel Springer is trying to resurrect the format by tailoring them to mobile users.
Supermarkets Look to Digital Promotions Grocery stores plan to back off traditional vehicles like printed circulars and coupons
Revenue follows audience(s) If we are not investing in building our audiences, then we are strangling our respective businesses
Why Google and gang don’t like your Web site A fast-loading, high-quality Web site is at the core of the optimal mobile user experience.
9 revenue paths your news media company should be exploring Yes, nine. In addition to publishing print and digital products, media companies need to invest in several other revenue streams
Ad Blockers Will Change How Ads Are Sold Ad blocking keeps growing and widening the chasm between publishers and advertisers