Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including this week’s story-Why print news still deserves the spotlight
How the Guardian is building a homepage for the social media age Social media might serve as people’s front page on the internet, but how has it changed the way in which news outlets approach their homepage?
How Breaking News is trying to win the lock screen When news of the Paris attacks broke, the app Breaking News first sent out “proximity alerts” to its push notification subscribers — location-based notifications to people in the city.
Print vs. digital content clash: A tale of two burning ends of a rope Change in the media landscape is inevitable. But companies working in the print space are often so focused on the way they’ve done things in the past, they can’t see clearly what the future holds.
Newsonomics: Can you get readers to pay a dollar a day for digital news? The Boston Globe is doing just that, and it seems to be working. It might be the foundation of a sustainable revenue model for local newspapers.
Clay Christensen says everyone misunderstands his theory of disruption — here’s what it really means The terms “disruptive innovation” and “disruptive technology” are at risk of becoming meaningless buzzwords
Why the Financial Times is betting on ‘audience-first’ Renée Kaplan, the outlet’s head of audience engagement, explains how the FT is investing in metrics beyond page views
Why print news still deserves the spotlight Despite a changing media landscape, print newspapers offer a sense of clarity and command a particularly high degree of engagement.
The Guardian commits to 100 per cent guaranteed viewability The Guardian is reinforcing its “fewer is better” positioning with a product that guarantees advertisers will only be charged when their programmatically-served ads are seen by humans, not robots, and conform to “in-view” industry standards.