Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including this week’s story-Dallas Morning News Will Take Third Try At Paywall In ’16
Media companies should take their own advice when it comes to digital marketing Gannett successfully demonstrated its ability to provide integrated marketing expertise by increasing search ranking around certain product offerings and developing a myriad of B2B content for various channels.
Dutch news site De Correspondent has signed up 40,000 paid members In the two years since it began publishing in the fall of 2013, the Dutch news site De Correspondent has signed up 40,000 paying members, the site said Tuesday.
Dallas Morning News Will Take Third Try At Paywall In ’16 Dallas Morning News Publisher Jim Moroney III says the paper isn’t done trying to make a digital subscription model work
Irish Times analytics team plans for paid content model, deciphers reader behavior In planning to debut its paid content model, the analytics team discovered 85% of its audience is occasional readers, those readers came most often from external links, and the news media company’s blogs offered the best data available.
Need for speed 3: A news diet for overweight newspaper sites Reading news is slow.
What can regional publishers do to stimulate growth and sustainability It’s the worst kept secret in journalism that regional publishers in the UK are in trouble.