Newspapers Digital News Summary-1/22/16

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including this week’s story-Newspaper bosses ‘paralyzed’ by change, clueless about paid content.

Digital media needs to make user experience a priority – or else Digital publishing, seeming perpetually up against terrible economics that prize quantity over quality, has reached a point where navigating it is akin to “walking across a sticky cinema store

How Toronto Star is bringing in new revenue through NIE (yes, NIE) Reaching young readers through newspapers-in-education programmes has proven to be successful and even profitable.

Will online video be the salvation of journalism? Social media feeds are filling up with video, publishers are ratcheting up production. But is this really what users really want?

Should your newsroom act more like a startup? Some are trying to become “digital-first.” Or “audience-focused.” Or “platform neutral.” Or “engaged with the community.”All of these aspirations have value and all, of course, are intended to help organizations achieve their number one transformation, to sustainability.

Newspaper bosses ‘paralyzed’ by change, clueless about paid content.  A stumbling newspaper industry has been clueless on paywalls and in how to produce content people will actually spend money to read, says Steve Brill.

4 Lessons for Teaching Engagement  If we’re going to build a culture around engagement, we need to lead it and define it,” Haeg said. “In journalism, we pop the champagne cork when people win awards. So how can we celebrate engagement in the same way?”

Battered newspapers still important But they are still here. Battered, beleaguered, but still here.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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