Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including this week’s story-Gannett Explores Parcel-Delivery Business
Why micropayments aren’t the ad blocking antidote Publishers have flirted with micropayments as a revenue stream for years, mostly unsuccessfully.
Toronto Star Idea Factory stimulates new products, revenue Before Toronto Star’s Idea Factory, employees had no way to find out what became of the ideas they dropped in the idea box. Now there’s a process for such innovation.
Herald Sun finds digital success with integrated, not digital-only, newsroom The Herald Sun is able to reach its local audience with timely, appropriate, and high-quality content by harnessing journalists’ strengths across all aspects of the newsroom.
The New York Times has a new email newsletter aimed at college students The newsletter, named The Edit, will be sent out every other week, and it’s just the Times’ latest attempt to target college students.
4 reasons Web hosting offers sustainable revenue growth for media companies Media organisations willing to take on Web hosting can secure additional revenue because it locks in clients, requires fresh content (that those organisations can help provide), and is only the first step in a myriad of Web services.
Understanding Audiences and Their Behavior When you look at the data for your community (or the community for your media product), you’ll see the diversity
Newsweek Is Dropping Its Paywall The Magazine Isn’t Dropping Digital Subscriptions, However
Gannett Explores Parcel-Delivery Business Prompted by the e-commerce boom, Gannett reached out to parcel-industry consultants as recently as December