Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including this week’s story-The New York Times May Make It Harder to Use Facebook and Twitter to Jump Its Paywall
Meet Beta, the team that brings The New York Times to your smartphone On the ninth floor of The New York Times building, way up above the heart of the newsroom, is a decidedly un-Timesean operation.
How Publishers Can Maximise Early Morning Traffic A guide to how publishers can make the most of early morning audiences, using tools and practices.
An inside look at Facebook’s Instant Articles Beta testers of Facebook’s Instant Articles note that scroll depth of content is almost always more than 75%
Financial Times circulation rises 8% on digital sales New digital channels and innovation continue to drive record paid circulation.
5 best practices from Gannett playbook drive advertising sales excellence The most successful teams using the Gannett sales playbook excel beyond set goals, start their quarters with strength, leverage all resources, and recruit top talent.
The New York Times May Make It Harder to Use Facebook and Twitter to Jump Its Paywall The New York Times has one million digital subscribers, but it wants more. Now it looks like it’s trying to get them by plugging holes in its paywall.
Newspaper Association of America: ‘Digital ad inventory is not even close to infinite’ One of the great – and completely misguided – tropes of the digital age is that “digital ad inventory is infinite.