Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including this week’s story-What local content will really drive audience engagement?
How people decide what to trust on social media and online Digital formats provide distinctly different opportunities for people to engage with news and information than do traditional print and broadcast media formats.
4 reasons why video is the future of social Watching video clips online is a fundamental internet activity.
What local content will really drive audience engagement? How do you define the mission and purpose of local reporting?
Recommendation engines for digital audiences: Buy, build, or sit this one out? Whether built internally or outsourced to a third-party vendor, properly created and executed recommendation engines can suggest content readers will like based on their past preferences.
Solutions-oriented journalism might be one way to re-engage local communities It’s tough to be in the business of local news.
Financial Times: ‘We are facing daunting conditions’ Warning of ‘tough times ahead’ as UK newspaper industry hammered by advertising slump.
‘Think monetization from day one’: Facebook’s tips for publishers using Instant Articles Using Instant Articles, they can now show readers using Facebook mobile a fast-loading version of their posts, while still also displaying some of their ads and measuring pageviews
Washington Post looks beyond unique visitors to time spent ad strategy If you are worried about robots writing the news that goes with your morning coffee, you can take a deep breath.