Eight simple recruitment ideas to find the best sales executives.

Since publishing my post on recruiting and retaining sales executives,  I’ve received some awesome feedback from several experts in the newspaper industry. In light of that, I’m adding more recruitment ideas from those contributors in this latest post. Don’t forget, better recruitment means better retention of sales executives. Higher quality sales, at a higher volume, will follow.

Testimonials from your current sales executives are a key part of your recruitment strategy. Several newspapers I’ve talked with agree this can be very effective. Promote them on all platforms. If you need examples, let me know.

Check job boards (including LinkedIn) at least weekly. Many recruitment platforms     (like Indeed) have filtering options so qualified candidates can be pushed to you.

Develop relationships with the colleges in your market in order to target recent college graduates. In many cases, graduates may have had a sales job of some type during college and are ready for a career position. They’re new to the industry and open to new ideas and challenges.

Pay your own sales executives a referral bonus. My suggestion would be half at hire and then the second half at the 90 day mark. If you haven’t, give it a try.

Recruit your competitors. You know who the best ones are on their team, so go after them.

Hold at least one valuable interview each week. Always be recruiting and building your bench.

Networking at events can also be a great way to discover potential recruits. This idea has paid off for several that I’ve talked to.

Many of the best recruits come from the hospitality industry. They are multi-taskers, the have great memories, and they understand the concept of being rewarded for good service. Be on the lookout for them.


I’d like to hear from you on this important issue as it is one for almost every newspaper. What other ideas can you share? If you have time, complete the poll below.



About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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