Newspaper Digital Summary-10/23/16

Jeff NAAThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including –Internet mysteries: Where does the disappearing ad dollar go?

Digital will keep soaring, even with its flaws There are two narratives that have been emerging about digital advertising

Apple News is sending publishers traffic, but not revenue A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.

The Telegraph overhauls mobile app to focus on speed  Apps remain an important channel for the Telegraph’s core audience of paying subscribers. Now, to better serve this small but engaged user base, the publisher has redesigned its main news app around speed and convenience.

The Atlantic’s Website Will Now Let Some Pay to See No Ads The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who use an ad-blocker.

Google May Be Stealing Your Mobile Traffic I was surprised to find out that instead of redirecting users to an optimized version hosted on my server, Google was actually serving a snapshot of the page from their own cache.

Internet mysteries: Where does the disappearing ad dollar go? Publishers continue to gripe about ad tech’s complexity and transparency.

“GateHouse’s Newton: ‘We Want to Own More Local Newspapers’”  We are enormous believers in the future of local newspapers and local journalism, so of course we want to own more local newspapers.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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