Newspaper Digital Summary-10/29/16 Halloween Edition

pumpkinThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-Why audience engagement must be appropriately defined

On the hunt for direct audience connections, publishers turn to desktop push notifications  Thanks to Facebook’s ever-shifting algorithm, publishers are scrambling to build direct audience connections through e-mail newsletters, revamped homepages and even desktop push notifications.

Plummeting Newspaper Ad Revenue Sparks New Wave of Changes With global newspaper print advertising on pace for worst decline since recession, publishers cut costs and restructure.

An Unlikely Trail From Digital To Print As today’s media landscape continues to evolve, media groups must remain ambitious.

On Mobile, Interstitials Get Attention, but Few Second Looks People are used to seeing a variety of different mobile ads, whether standard banners, or something a bit more interactive.

The Financial Times removed words from stories to convince readers to whitelist its site- 47% agreed  Hope isn’t lost for media organizations trying to get readers to stop blocking their ads. Maybe all they have to do is ask.

Why audience engagement must be appropriately defined  The lack of an agreed-to standard is creating an ongoing game of cat-and-mouse between those attempting to define a measurement “standard” and those trying to show they are reaching an audience and have good (or great) engagement levels.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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