Newspaper Digital Summary-11/4/16

Jeff NAAThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-The New York Times Says Not to Worry About Its 18.5% Drop in Print Advertising

Caught between a rock and a hard place-Publishers confess their biggest concerns  It’s a tough time for publishers.

More Wretched News for Newspapers as Advertising Woes Drive Anxiety The gloom began earlier this month, when Gerard Baker, the editor in chief of The Wall Street Journal, sent a memo to employees that said, in part, “every story should be as short as it needs to be.”

Publishers are using their newsletters as labs for new offerings  The email newsletter has gone from being an afterthought for publishers to a platform unto itself.

Is the events business right for media companies? Many local media companies are viewing events as a great way to bring in new revenues and support the future of journalism.

The New York Times Says Not to Worry About Its 18.5% Drop in Print Advertising The New York Times was obviously not happy to report an 18.5% drop in print advertising revenue for the company’s third quarter, but CEO Mark Thompson sought to convince analysts that it’s not the end of the world.

Digital ad spend up 19 percent in first half of 2016 Unsurprisingly, that growth in internet ad spend is largely driven by an increase in mobile and social spend.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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