Newspaper Digital Summary-11/25/16

Jeff NAAThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-The Times subscriber bump and the ‘Trump Effect’

How Top Social Media Experts Reach Their Audiences Using new social media platforms for audience building

Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers? Black Friday sales have traditionally been used as a success metric to track the strength of the retail industry

Confessions of a national newspaper exec: ‘Publishers haven’t got their shit together’ Lamenting the dominant share Facebook and Google have in the digital advertising market has become a common motif in media owner circles. But some feel publishers need to get better at standing their ground.

The Times subscriber bump and the ‘Trump Effect’ The paper of record clocks 70,000 new subscribers since election day, two and a half times its normal growth

New media has created a world where “everything is true and nothing is true” It’s an issue even President Barack Obama has been thinking about.

Advertisements

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
This entry was posted in Newspapers, Social Media and tagged , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s