Newspaper Digital Summary-12/03/16

Jeff NAAThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-More publishers turn to content-recommendation networks

5 Digital Marketing Tools Every Print Media Sales Rep Should Get to Know Better Most legacy media organizations know that if they want to help their SMB advertisers succeed in a more meaningful way, they need to get a bit more digitally savvy.

AMP’s long game At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage.

How the mobile lockscreen could be the next big opportunity for publishers Mobile alerts are fast emerging as a key discovery mechanism to rival search and social, providing a significant opportunity for publishers to build loyalty and habit.

How Digital Are Kids Today?  Quality of access is an issue for many kids in lower-income families

For Most Small Businesses, Social Is Top Marketing Tactic  In September, Vistaprint Digital surveyed 1,001 small business owners in the US about their online and offline marketing mix.

More publishers turn to content-recommendation networks The “around the web” ads that populate big news sites are not without their detractors, but these ads are growing in number, not waning.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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