This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-Five reasons why engagement is so hot right now
Rethinking engagement strategies for a home page bypass This isn’t a doom-and-gloom blog post … just a PSA.
Five reasons why engagement is so hot right now Will engagement continue to be the media buzzword of 2017?
Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress? Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them
Imagining local advertising, 10 years down the road Most traditional media will be dramatically transformed, much of it interactive
Fuel for subscription gains in Chicago: Cubs, not Trump THE ELECTION of Donald Trump may be driving a surprising bump in newspaper subscriptions in New York and Washington, DC. But in Chicago, the batter is the Cubbies.