This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-
I studied how journalists used Twitter for two years. Here’s what I learned. Twitter reflects the good, the bad and just plain ugly reality of social media these days.
4 audience segments media advertisers need to meet The objective of segmentation — in this context — is to identify audiences that match, as precisely as possible, the best customers and prospects for our advertisers
Why we click on news stories For news organizations, clicks are tracked closely.
This Mississippi paper has 8 times more digital readers than print, so they’re cutting print to 3 days a week Earlier this week, the Hattiesburg American announced a big change: Starting next month, they’re cutting print from seven days a week down to three.Opportunism knocks:
Marketers and media take on Google It’s open season on the duopoly.