Newspaper Digital Summary-4/22/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-

Publishers fear fallout of Google-backed ad blocker  Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear.

Why media companies must continuously revisit strategy No, “grow digital” is not a strategic plan to move your company forward. Neither is “digital first.”

Publishers are seeing another big decline in reach on Facebook  The Facebook anguish continues.

The Guardian pulls out of Facebook’s Instant Articles and Apple News  Publishers aren’t happy with the deal platforms are cutting them.

‘It’s Still Loading?!’ Long Load Time Just One Reason People Quit Watching Video  Video streaming quality issues continue to be a big problem for the advertising and media industries.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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