Newspaper Digital Summary- March 2018

It’s been some time since my last post, but the purpose remains the same…to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry. Today’s post will focus on articles related to the ever-increasing importance of consumer revenue including –holding Our Applause for the Google News Initiative

News publishers have been dubious about personalizing their editorial content in the past. But now that they’re embracing loyalty metrics and trying to grow subscription revenue, they’re giving personalization a new look.

Paywalls and platforms: what’s next for publishers? Social and search platforms have a newfound reason to support digital news subscriptions. But how are paywalled sites performing generally on social media?

Google and Facebook can’t help publishers because they’re built to defeat publishers For argument’s sake, let’s believe that Google believes its newest efforts to boost publishers — by promoting subscriptions, news literacy and other things publishers like — will help publishers.

In the search for consumer revenue, publishers start tracking lifetime value A growing number of publishers are focusing on their audiences’ lifetime value, which in turn is affecting their advertising, product and editorial strategy.

On the hunt for direct connections, publishers turn to registration walls Consumer revenue is top of mind for many publishers, so some of them are starting with registration requirements.

 

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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