Author Archives: Jeff Hartley

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.

Why aren’t we rewarding our best subscribers?

I have to admit, I’m hooked on Dollar Shave Club. Not only do they have really good products, but they also give me free stuff. The more I spend with them, the more free stuff I get. The more free … Continue reading

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Digital Subscription Growth, Data and Keewee

Depending on where you are in your digital subscription growth strategy, things might be getting a little tougher in terms of continuing to grow the number.  Perhaps much tougher. If you’ve lowered the meter, experimented with different pricing models (A/B … Continue reading

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Newspaper Digital Summary-11/11/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspaper Digital Summary-11/4/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspaper Digital Summary-10/29/16 Halloween Edition

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Digital Services And The Opportunity For Weekly Newspapers

There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and … Continue reading

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Newspaper Digital Summary-10/23/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspapers Digital Summary-10/14/16

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms.  See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading

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Newspapers Digital Summary-10/8/16

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms.  See how newspapers are meeting the challenge including this week’s story- McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader Google … Continue reading

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Digital subscription growth-personalization is the key.

Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some … Continue reading

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