Author Archives: Jeff Hartley

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.

Why aren’t we rewarding our best subscribers?

Posted on November 16, 2016

I have to admit, I’m hooked on Dollar Shave Club. Not only do they have really good products, but they also give me free stuff. The more I spend with them, the more free stuff I get. The more free … Continue reading →

Posted in Circulation, Newspapers | Tagged circulation, consumer interest, digital first, digital platforms, digital subscribers, Gannett, journalism, metering, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall, USA Today | Leave a comment

Digital Subscription Growth, Data and Keewee

Posted on November 11, 2016

Depending on where you are in your digital subscription growth strategy, things might be getting a little tougher in terms of continuing to grow the number. Perhaps much tougher. If you’ve lowered the meter, experimented with different pricing models (A/B … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital first, digital platforms, digital subscribers, facebook, journalism, Keewee, Leap Media, Marketing G2, Marketing Solutions Group, metering, New York Times, Newspaper, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Newspaper Digital Summary-11/11/16

Posted on November 11, 2016

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital subscribers, facebook, Financial Times, metering, New York Times, newspaper circulation, newspapers, Publishers, snapchat | Leave a comment

Newspaper Digital Summary-11/4/16

Posted on November 4, 2016

Posted in Circulation, Newspapers | Tagged circulation, digital first, digital platforms, digital subscribers, journalism, metering, New York Times, new york times co, Newspaper, newspaper circulation, newspapers, paid content, Paywall, Wall Street Journal | Leave a comment

Newspaper Digital Summary-10/29/16 Halloween Edition

Posted on October 29, 2016

Posted in Circulation, Newspapers | Tagged Advertising, amazon, circulation, consumer interest, digital first, digital platforms, digital subscribers, Gannett, journalism, metering, mobile advertising, Newspaper, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Digital Services And The Opportunity For Weekly Newspapers

Posted on October 25, 2016

There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital first, digital platforms, digital services, digital subscribers, journalism, Localedge, metering, mobile advertising, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall, propel marketing | 1 Comment

Newspaper Digital Summary-10/23/16

Posted on October 23, 2016

Posted in Circulation, Newspapers | Tagged circulation, consumer interest, digital first, digital platforms, digital subscribers, journalism, metering, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Newspapers Digital Summary-10/14/16

Posted on October 14, 2016

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital first, digital platforms, digital subscribers, Gannett, journalism, metering, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Newspapers Digital Summary-10/8/16

Posted on October 8, 2016

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story- McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader Google … Continue reading →

Posted in Circulation, Newspapers | Tagged ABC, amazon, digital first, digital platforms, digital subscribers, journalism, McClatchy, metering, mobile advertising, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall | 2 Comments

Digital subscription growth-personalization is the key.

Posted on September 22, 2016

Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some … Continue reading →

Posted in Circulation, Newspapers | Tagged circulation, consumer interest, digital first, digital platforms, digital subscribers, journalism, metering, mobile advertising, NAA, Newscycle, Newspaper, newspaper circulation, newspapers, paid content, Paywall, Piano Media, piano vx, Press+, syncronex, Tinypass | 1 Comment