Category Archives: Newspapers

Newspaper Digital Summary-11/4/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspaper Digital Summary-10/29/16 Halloween Edition

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Digital Services And The Opportunity For Weekly Newspapers

There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and … Continue reading

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Newspaper Digital Summary-10/23/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspapers Digital Summary-10/14/16

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms.  See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading

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Newspapers Digital Summary-10/8/16

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms.  See how newspapers are meeting the challenge including this week’s story- McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader Google … Continue reading

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Digital subscription growth-personalization is the key.

Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some … Continue reading

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Eight simple recruitment ideas to find the best sales executives.

Since publishing my post on recruiting and retaining sales executives,  I’ve received some awesome feedback from several experts in the newspaper industry. In light of that, I’m adding more recruitment ideas from those contributors in this latest post. Don’t forget, … Continue reading

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Newspapers Digital Summary-9/2/16

Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading

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Two ways to determine what’s next for your top sales reps.

We’ve all been there. You’ve got a superstar sales executive that is ready to continue growing in their career. They’ve topped out on the number of accounts they can effectively handle but they’re maximizing the majority of them. Excellent work, … Continue reading

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