This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-Community News’ Fight to Succeed: ‘Sustain Local 2016’
At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’ Just how far will local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital?
The New York Times thinks it can add a million more digital subscribers A weak third quarter at The New York Times isn’t slowing down the company’s digital ambitions.
How the Financial Times grows subscriptions by focusing on its journalism If you were to make a list of the most venerable and well-known publications in the world, the Financial Times would be towards the top.
Snapchat Doesn’t Want To Share Revenue With Publishers The way publishers and platforms collaborate is pretty straightforward: Publishers get ad space on the platform and then the platform splits revenues between the two.
‘No one’s making money on Facebook’: Video publishers share what’s on their minds Publishers aren’t about to abandon social platforms anytime soon — the potential reach is just too big and alluring — but the relationship isn’t exactly as warm as it used to be.
Posted in Circulation, Newspapers
Tagged Advertising, digital subscribers, facebook, Financial Times, metering, New York Times, newspaper circulation, newspapers, Publishers, snapchat