This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story- McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader Google … Continue reading →
Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how … Continue reading →
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