Tag Archives: Advertising

Digital Subscription Growth, Data and Keewee

Depending on where you are in your digital subscription growth strategy, things might be getting a little tougher in terms of continuing to grow the number.  Perhaps much tougher. If you’ve lowered the meter, experimented with different pricing models (A/B … Continue reading

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Newspaper Digital Summary-11/11/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspaper Digital Summary-10/29/16 Halloween Edition

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Digital Services And The Opportunity For Weekly Newspapers

There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and … Continue reading

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Newspapers Digital Summary-10/14/16

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms.  See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading

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Eight simple recruitment ideas to find the best sales executives.

Since publishing my post on recruiting and retaining sales executives,  I’ve received some awesome feedback from several experts in the newspaper industry. In light of that, I’m adding more recruitment ideas from those contributors in this latest post. Don’t forget, … Continue reading

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Newspapers Digital Summary-9/2/16

Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading

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