This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes … Continue reading →
I have to admit, I’m hooked on Dollar Shave Club. Not only do they have really good products, but they also give me free stuff. The more I spend with them, the more free stuff I get. The more free … Continue reading →
Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how … Continue reading →
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