I have to admit, I’m hooked on Dollar Shave Club. Not only do they have really good products, but they also give me free stuff. The more I spend with them, the more free stuff I get. The more free … Continue reading →
This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading →
Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading →
In a past life, where print was the only option available for our sales executives to sell, we did a pretty good job of measuring their performance. In today’s sales environment with digital products and services in our tool belts, … Continue reading →
I’ve been encouraged by the new digital tools we can offer our current print customers to further drive their success. These tools are equally important when we reach out to former and never prospects. While print is still number one … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how … Continue reading →
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