Tag Archives: McClatchy Company

Circ Execs: Important Webinar-AAM, CMR And Coming Mandatory Reporting Requirements

Today’s newspapers offer multiplatform solutions to advertisers in search of targeted audiences, as well as total reach of the marketplace. The solution for most newspapers will be using an AAM Consolidated Media Report. The move is underway including new mandatory … Continue reading

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Newspapers Digital First News Summary-5/10/13

Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including how Daily newspaper circulation totals ‘do not capture the full … Continue reading

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Newspapers Digital First News Summary-12/14/12

Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement in an effort to develop a sustainable model for the future. In this week’s update, see how newspapers are meeting that challenge including a discussion … Continue reading

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