Tag Archives: mobile advertising

Digital subscription growth-personalization is the key.

Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some … Continue reading

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Eight simple recruitment ideas to find the best sales executives.

Since publishing my post on recruiting and retaining sales executives,  I’ve received some awesome feedback from several experts in the newspaper industry. In light of that, I’m adding more recruitment ideas from those contributors in this latest post. Don’t forget, … Continue reading

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Newspapers Digital Summary-9/2/16

Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading

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Four basic follow up strategies after the sale.

In a past life, where print was the only option available for our sales executives to sell, we did a pretty good job of measuring their performance. In today’s sales environment with digital products and services in our tool belts, … Continue reading

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Newspapers Digital News Summary-4/3/16

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how … Continue reading

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Newspapers Digital News Summary-10/23/15

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how … Continue reading

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Newspapers Digital News Summary-7/10/15

Now more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable … Continue reading

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