This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes … Continue reading →
There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading →
Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story- McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader Google … Continue reading →
Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some … Continue reading →
Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading →
In a past life, where print was the only option available for our sales executives to sell, we did a pretty good job of measuring their performance. In today’s sales environment with digital products and services in our tool belts, … Continue reading →
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