Newspapers Digital News Summary-6/26/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-In New Deals With Apple and Facebook, a Delicate Balance for The Times

The golden age of journalism – for millennial reporters, that is  When it comes to jobs for young reporters these days, there is an embarrassment of riches — well, at least options.

7 Ways Local News Sites Can Grow Their Digital Audiences People are consuming more news than ever, but most local publications still aren’t getting the traction that larger, national news outlets are experiencing.

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads  Think making money on mobile advertising is hard now?

Stop Designing for Millennials It seems like every company is trying to tap into the Millennial market.

While news organizations focus on turning readers into revenue, that’s not a concern for Apple with ‘News’ Apple’s enormous cash pile can move mountains

How 10 Top Media Execs Think About Audience and Engagement Whether you’re in journalism, marketing or advertising, you have to engage your audience

The newspaper industry and the forgotten 50 percent If you put all potential newspaper readers on a bell curve and chart the paying users on the left and free users (until they hit the pay model) on the right, there is a large percentage — ­­the forgotten 50 percent — ­­in the middle who are currently not being addressed.

In Toronto, The Star is making its own big bet on tablets  Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch

Publishers’ latest thinking on mobile ad placement  The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.

In New Deals With Apple and Facebook, a Delicate Balance for The Times  The Times is moving into some risky territory – providing its expensive-to-produce journalism to millions of people without charging them for it.

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Newspapers Digital News Summary-6/19/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-NYT has implemented every suggestion in the innovation report, chairman says 

Four journalism projects that let the audience decide what to cover  Engaging with your audience while reporting a story or once it’s out in the world is one thing. Involving them in the conception of stories, well before the reporting has even begun, is another.

Print vs. Web: Community publisher more concerned about quality of news than its method of delivery  Dalton Wright is no stranger to the impact of younger technologies on newspapers.

NYT has implemented every suggestion in the innovation report, chairman says The recommendations listed in last year’s New York Times innovation report — an extensive look at the outlet’s digital successes and shortcomings — have all been implemented, company chairman Arthur O. Sulzberger, Jr. announced Tuesday.

The million-dollar question’: What gets millennial readers to care?  The growing disconnect between student journalists and their student audience.

Last year, The Sun Sentinel made digital a priority. So how’s it going? In October, the South Florida Sun Sentinel unveiled a site redesign, a newspaper redesign and a new plan to cover the news

Instagram to Open Its Photo Feed to Ads Instagram is cranking up its money machine, and that means a lot more ads in your photo feed.

Newspaper Revenues Shift To New Sources  Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey

Coming Soon: Instantly Shoppable Radio, Print, In-Store Ads  Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he’s close to pulling it off.

Pinterest Confirms Buyable Pins  Launch Will Include 2 Million Buyable Pins With Partners Like Macy’s, Nordstrom

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Newspapers Digital News Summary-6/12/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-The Apple Watch will expose how little publishers know about their readers

News organization culture shift essential to propelling innovation Research identifies practical steps to advance newsroom transformation in the digital age

5 ways Time Inc. is trying to make paywalls work  Last week, Time Inc. erected a paywall at Entertainment Weekly in what it says is the first of more to come for its titles.

What if Mobile is Getting its Fair Share of Ad Spending?  The idea that mobile advertising budgets will inevitably catch up to the amount of time people spend with their mobile phones has been taken as gospel in the marketing world.

Why The Tulsa Frontier thinks it can succeed with a hard paywall and no ads  Launched by the former publisher of The Tulsa World, The Frontier is betting on a high-subscription-cost model — $30 per month! — to reach a core group of civically engaged locals.

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue  It’s looking like 2015 could be a breakthrough year for the Local Media Consortium, whose newspapers and broadcasters have been struggling to succeed in the fast-changing, competitively wide-open world of digital information and news.

To bring in digital advertising revenue, media companies must provide audience With advanced technology, publishers can now meet their advertiser partners’ demands for a larger audience through the use of smaller traffic bases.

5 steps to a premium mobile site To construct a first-rate mobile Web site, news media companies need to make sure their CEO is on board with creating the optimal user experience and invest resources in designing a seamless multi-screen customer journey.

The Apple Watch will expose how little publishers know about their readers  Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.

Google’s Ben Faes: “No golden rule” to digital success for publishers Globally, newspaper advertising figures are falling precipitously, and there is much evidence to suggest that digital advertising revenues will not break the print ad fall.

Time spent reading newspapers falls 25 percent Time spent actually reading newspapers has, like the related circulation and ad revenue figures, tumbled over the past four years.

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Newspapers Digital News Summary-6/5/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Your Product is Your Product as Users Describe It

The hardest part of saving news: Changing the definition Lots of people understand that the traditional business model around news is breaking down. Far fewer realize it’s not just the business part — advertising — that’s broken. It’s also news itself.

Your Product is Your Product as Users Describe It  One of the challenges when you’re testing a news product is that the content and context is really critical to the experience.

Slow load times are killing publishers in mobile  Publishers are more at home tweaking headlines and ledes than the backend performance of their webpages.

USA Today Could End Daily Print Edition in Five or Six Years To be sure, a print product of some kind will likely continue for “the rest our careers,”

Digital breakthrough: Times advertisers agree to pay same rate for tablet edition as print  The agreement, reached with a number of key ad agencies, is being seen by insiders as a major breakthrough in terms of making money from digital journalism.

Listicles, aggregation, and content gone viral: How 1800s newspapers prefigured today’s Internet If you think BuzzFeed invented the listicle, you haven’t spent enough time with 19th-century newspapers, because they’re everywhere.”

Why media companies should pay attention to Snapchat Snapchat may still be seen by some media companies as a toy for twenty-somethings, but it is rethinking how news content works better than many existing players.

3 reasons to have hope for the media business model: Millennials, metrics, math Local newspaper Web traffic is dismal. But emerging metrics provide publishers with insight into how Millennials get news, factors that help create “sticky” news, and information on sophisticated reader analytics.

Why Publishers Need To Segment Their Audiences Mather Economics’ Matt Lindsay says the idea of publishers relying on audiences instead of ads for revenue is not a new one

Swedish payment company Klarna thinks it can save newspapers  The newspaper industry is in a tough spot, with circulation and advertising falling and no clear sign of how to crack digital.

 

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Newspapers Digital News Summary-5/29/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Razor-thin profits are cutting into newspapers’ chances at innovation

Can Newspapers Survive? Here’s a Plan Newspapers, at least as we know them now, are finished.And that is a tragedy. No, it is beyond a tragedy — it is a real threat to a functioning democracy. Because without an informed electorate, democracy is also doomed. It will just take a bit longer.

4 new media platforms demanding attention As if the web, mobile and social media were not enough to worry about, four new digital platforms are emerging to challenge the legacy publishers and broadcasters struggling to preserve the audiences and ad dollars that made them mighty.

What will the media industry be talking about in 1 year? Asking industry thought-leaders at INMA World Congress 2015: “What will we be talking about a year from now that’s not getting much attention today?” Here’s a 15-second Flipagram thought-byte from Earl Wilkinson, INMA CEO.

CNHI sees 17% growth in app revenue One year into its “aggressive, app-watching strategy,” CNHI is seeing measurable results in app revenue and audience engagement.

How can journalists improve reader attention time? Experts from Chartbeat, Medium and the Guardian share advice for increasing the chances of your stories being read – all the way to the last line

A multi-platform initiative for McClatchy This project, which involves the rethinking of all 29 of McClatchy’s American dailies focuses on developing up-to-the-minute and in-depth storytelling for digital first, producing a stronger visual impact with more varied digital storytelling tools, and promoting video as a key medium.

Razor-thin profits are cutting into newspapers’ chances at innovation It’s taken lots of cuts to keep American newspaper companies even slightly profitable. But without better cashflow, they’ll continue to struggle to build the next version of the industry.

Millennials are watching 40 minutes less... Millennials are watching 40 minutes less traditional TV every day than they were two years ago.

What Effect Do Paywalls Have On Social Media? Do paywalls kill publishers’ chances of success on social media? It’s not that straightforward.

News orgs are prioritizing mobile development and placing less emphasis on paywalls  Data and mobile are big winners; working to get readers to pay is losing a little momentum.

 

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Newspapers Digital News Summary-5/22/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Most News Websites Are Now Mobile First [Infographic]

Despite widespread talk of a shift to digital, most newspaper readership continues to be in print What is becoming a frustrating theme was reiterated: “Revenue from circulation rose, but ad revenue continued to fall, with gains in digital ad revenue failing to make up for falls in print ad revenue.”

New Press Herald owner speaks out on plans for newspapers Now, in his latest column on the Village Soup website (behind a paywall) he has elaborated on his plans for the newspaper chain.

Most News Websites Are Now Mobile First [Infographic]  How do you access online news? Do you prefer to read the headlines from your desktop PC at work or catch up with current events on your smartphone during your commute?

Offer your ads for a penny (and other programmatic hacks) Publishers across the board are grappling with how best to make their advertising inventory available through automated exchanges.

How to build audiences with single-subject news products As audiences gain more choices for news, they are increasingly turning to specialized sources.

N.Y. Times accelerates digital-first effort The New York Times will take another step in its effort to prioritize digital this week by moving the discussion of the print edition out of its daily news meetings

Confessions of a tech journo turned flak: ‘This industry is a mess’ The uncertainty in the media landscape has created similar uncertainty for reporters, who have seen both their salary potential and career prospects erode

How publishers can capitalise on disruption Every industry is experiencing disruption. News publishers need to embrace this time by being aware of their changing audiences and needs, exploring different content presentations, and examining a variety of revenue models.

The Washington Post to test new web experience for expanding readership  “Based on the success of our new tablet app, we decided to experiment with different ways to carry that experience to the Web,”

R.I.P. — Six month newspaper circulation reports are gone for good Compulsive calendar watchers may have notice that May 1 has come and gone without the typical report on newspaper circulation averages for the six months ended March 31.

 

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Newspapers Digital News Summary-5/15/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter? 

Apple Watch Creates Wrist-y Business for Publishers, Advertisers Not Enough Scale to Sell Ads Yet, but Marketers May Find Other roles

5 errors media companies make with mobile — and a lesson from The Beatles News media companies embarking in the mobile space need to tackle the challenge directly (and learn from it), persist despite potential barriers, and listen to negative feedback.

WSJ now has a 40-person video team cranking out over 150 videos a month The Wall Street Journal is zealous about protecting its paywall, and with good reason.

The news media in 2015: More mobile, less engaged A big takeaway: Most news sites are getting more traffic coming from mobile, but those readers don’t stick around as long as those on desktop

It’s Time For Every Journalist To Learn Basic Data Skills  First came the web. Then came social media. Now journalists face a new challenge on the horizon: big data.

The digital audience engaged with newspaper content reached a new peak in March 2015 Those who use only mobile devices, rather than desktop or laptops, to consume newspaper digital content increased 53% in March 2015 from the same month a year ago, to 71 million adult unique visitors

Mobile is now the majority of traffic for most news sites, but leads to less time spent on site In tandem with the growth of mobile has been the further rise of the social Web, where the flow of information embodies a whole new dynamic.

Don’t Sleep on Content Marketing  Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are going further by building full-blown media properties of their own.

The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter? The New York Times is poised to hit 1 million paying digital subscribers sometime this summer

Lessons in revenue diversification from the games industry The average user is watching people play for 104 minutes a day

 

 

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