Newspapers Digital News Summary-8/28/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Mobile ad blocking is a good thing for advertising

Building the Next New York Times Recommendation Engine Refining the path our readers take through this content — personalizing the placement of articles on our apps and website — can help readers find information relevant to them

Why there is no mobile customer Customers are using a variety of digital products for different purposes throughout a single day. As a result, media publishing companies need to serve the needs of the customer, not the platform.

Politico Pro is a lesson in the benefits of a laser-focused paywall  Politico has managed to create a successful subscription product by focusing on a niche rather than trying to be all things to all people.

Why direct access is a huge disruption of local media advertising With direct access to potential customers, local businesses don’t need publishers for traditional advertising needs. However, there remains an opportunity to combat this disruption with innovative, integrated digital services.

Shrinking iPad Sales Could Mean Tablets Will Soon Be Irrelevant  There may not be a future for tablets.

Mobile ad blocking is a good thing for advertising Mobile advertising has hit a roadblock — or rather an ad block.

Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process” Fair or not, Winnipeggers have a reputation for being frugal.

Retailers Cut Back on Newspaper Circulars Retailers’ love affair with print circulars finally may be coming to an end.

 

 

 

 

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Newspapers Digital News Summary-8/21/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Publishers’ latest mobile-engagement trick: the truncated article page 

The digital addiction: Smartphone habits across the US Though it’s a sentiment many of us can probably identify with, the numbers in the second annual Bank of America Trends in Consumer Mobility Report make plain our desire for 24/7 connectivity.

Why A Twitter ‘News Tab’ Makes Sense  The new feature will shows Twitter users headlines that are trending on the platform in real time.

10 numbers on The New York Times’ 1 million digital-subscriber milestone Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?

Report establishes new formula for evaluating quality of local news How do you measure the health of a local news market?

A hidden success story — for newspaper circulation, costs are down and revenues are up  To the widely accepted notion that the newspaper business is going to hell in a bucket, here is a curious exception

Publishers’ latest mobile-engagement trick: the truncated article page  Attracting mobile readers these days is easy, but good luck holding onto them.

How one Florida paper is doing better work–with a happier newsroom AMID ALL THE DOOM AND GLOOM about the economics of the newspaper business, it can be easy to think that the best we can hope for editorially is managed decline.

The events business won’t save American journalism The fact is that an over-reliance on the events business is hollowing out American Journalism — maybe at a faster rate than even sponsored content has managed to.

How GQ cut its webpage load time by 80 percent It used to be that publishers measured their success in audience size. Now, with the rise of reading on mobile devices, it’s page load time that they’re crowing about.

Tinypass and Piano Media merge, and embrace “paywall” as a fluid concept “Paywall” can now mean a lot of different things, said Trevor Kaufman, CEO of the newly combined companies.

 

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Newspapers Digital News Summary-8/14/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Alas, time to say good-bye to paywalls 

Publishers set up retail operations to diversify revenue  Given the challenges of digital media, commerce is a tempting way for publishers to create new revenue streams by extending their brands.

Trouble in paradise? How the struggles of two Hawaiian paywalls reflect larger industry trends The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.

Print advertising slump bites digitally oriented Advance too  As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.

Media Companies Call On CMSs To Carry More Weight Many media companies are asking more of their content management systems, including more monetization and audience segmentation opportunities.

Gannett ‘Aggressively Pursuing’ Large-Market Acquisitions, Says New CEO Gannett Co.’s new chief executive said Wednesday that the publishing company is aggressively pursuing acquisitions of large-market properties now that it has completed its spinoff from its broadcast unit.

Trinity Mirror tests ‘FreeWall’ to boost ad spend Trinity Mirror is experimenting with a third-way of monetising its content by running ad formats which proactively encourage audiences to interact with brands’ messaging before reading articles

The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google When Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of ad blockers on iOS – and it’s going to have far-reaching effects not just on websites and advertisers, but potentially also on the balance in mobile platforms and even on Google’s revenues.

Alas, time to say good-bye to paywalls  In 2014, amidst much fanfare, the Toronto Star launched a paywall that forced readers to pay for its online content, including articles and videos on its website and digital apps.

Sunshine Coast Daily increases social media engagement with Facebook strategy After an intentional strategy to increase its social media presence, APN’s Sunshine Coast Daily has a daily engagement rate of 84% of its Facebook page fans.

 

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Newspapers Digital News Summary-8/7/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Measuring engagement-the click is going away

Experiments with micropayments in Canada and the Netherlands As news publishers continue to explore ways to boost digital revenues that remain incommensurate to the golden days of print, interest in micropayment systems appears to be gathering speed.

Harper’s Launches Metered Paywall Notoriously anti-web Harper’s is easing things up a bit.

26 awkward questions to ask news organizations about the move to digital The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.

Print advertising slump bites digitally oriented Advance too  As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.

How Bloomberg monetizes readers who arrive from social media As publishers increasingly see their audience come in from social platforms, they naturally are looking for ways to capitalize on that growth.

Measuring engagement-the click is going away How do you measure engagement with your audience? Odds-on that it’s at least partially through a brute force metric like hits, clicks or even unique users

How will ad blockers change mobile advertising? News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers.

Contemporary site designs increase page views and information retention There was a time when news sites were designed to mimic the newspaper that had born them, lest we forget, all columns and headers squeezed into the navigation for every real-life section of the print title.

Dallas Morning News editor: ‘We are all salespeople now’ Late last year, Mike Wilson became the first person in 35 years from outside the offices of The Dallas Morning News to be named the paper’s top editor.

Killing the comments — what’s next? Popular Science, Bloomberg Business, Reuters, Mic, The Week, re/code, The Verge, and now The Daily Dot. What do they have in common? They all decided to kill their online comment sections.

World first as Sunday Post prints comic unique to each copy  A Sunday newspaper printed a cartoon strip unique to each copy of this week’s edition, in what is thought to be a world first.

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Newspapers Digital News Summary-7/31/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Paywall Tech Roll-Up Continues as Piano Courts TinyPass

Media Companies: Embrace And Innovate Advertising Or Throw In The Towel Media will continue to be in a frenzied state of catch up unless the industry refocuses the way it creates value and tries to make money off of that value–especially with brands.

Worldwide Circulation Revenues Pass Advertising for First Time The news that circulation revenue outpaced advertising revenue has two significant implications.

The new importance of ‘social listening’ tools What does it mean when we give an algorithm a say in story selection? Because like it or not, it’s already happening.

How to make money on mobile  Mobile isn’t a channel. It isn’t really a device. It’s a series of circumstances in which people try to find the next thing they want or need.

M-payments, micro payments: an opportunity for media News media have been struggling with payment models in recent years, but the introduction of wearables may lead to a surge of micro and mobile payment opportunities.

6 pillars revenue generating business model for digital journalism If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in?

When news companies are no longer built to last Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries.

Paywall Tech Roll-Up Continues as Piano Courts TinyPass The paywall tech industry has seen plenty of consolidation but another big merger may be in the offing.

How The Washington Post cut its page load time by 85 percent Two years ago, The Washington Post’s site was in rough shape

The mobile web sucks  I hate browsing the web on my phone.

 

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Newspapers Digital News Summary-7/25/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Want more responses to a social media post? Pay attention to when (and where) you’re posting 

User-generated content a boon to newspapers, with asteriks In a world in which delivery of news seems to become faster and faster every day, social media has turned out to be one of the best places for news organizations to get content and find news sources in the briefest time.

How Harvard Business Review thinks it can add subscribers while getting more expensive  Basic economics says you lower prices and get more customers; you raise prices you get fewer

How The New York Times finds new subscribers on Facebook  Publishers have a lot of tools to bring readers back to their site. But often those visitors amount to little more than drive-by traffic, especially if they come from social media.

Is Apple News finally a good proposition for publishers? Apple Newsstand had its fair share of detractors.

An argument that newspapers are missing out on reaching loyal, local digital audiences Is the digital audience for local news hiding in plain sight?

How branded content will transform print media Somebody is going to profit from content marketing, according to researchers at Boston Consulting Group. Shouldn’t it be your news media company?

Key takeaways for publishers from the Cannes Lions The Cannes Lion festival is an annual celebration of the ‘art of the ad’, and an appreciation of the nuances and theory of the advertising game that supports so many publishers.

Can publishers find a sustainable business model this new age of Facebook/Apple/Twitter/Google distributed content?” End games and end times

Want more responses to a social media post? Pay attention to when (and where) you’re posting  Why some social media posts fall into a pit of oblivion while others shine brightly is in great part a question of timing

 

 

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Newspapers Digital News Summary-7/17/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Will enough people ever be willing to pay for news online?

MinnPost introduces members-only content with MinnPost+ Minnesota’s nonprofit news outlet MinnPost hopes to show that membership has its privileges.

Why does local matter? Let’s ask our audience.  It’s summer now so it’s time for a long, juicy beach read on why local news matters.

Apple’s Latest iOS Update Is Bad News For Advertisers  In a tweak to the upcoming iOS 9, apps will no longer be allowed to scan users’ devices to see what apps they have installed.

10 numbers that define the news business today  From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.

If you think Big Data investment is optional, your news media company is in trouble Big Data may be complicated and overwhelming, but news media companies cannot sit by and pretend it doesn’t exist or isn’t important — even if the payoff is in the distant future.

What People Search For Vs What People Share It makes sense that what people share on social media could be a lot different to what they’re searching for in Google.

The Best Time to Tweet for Clicks, Retweets, and Replies Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement.

Why journalists should care more about media business modelsIncreased collaboration, done right, does not present any threat to our values of journalistic independence”. –       p. 61, The New York Times Innovation Report

Traditional media too ‘stuffy’ for young digital readers WPP founder contrasts the style of Vice News with sites such as the BBC, the New York Times and the Guardian

Will enough people ever be willing to pay for news online? It’s no secret that the ability to publish news online has, to an extent, cut publishers’ ability to control the distribution of news.

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