Newspapers Digital First News Summary-8/15/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Print vs. Digital-What Wins When

Should publishers be taking better advantage of evergreen content in their archives?For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old

What can media companies learn from Amazon, top social media sites about social transactions? Social media companies are searching for ways to monetise their products, just like publishers are.

Connecting the Dots: Consumers Mixed over Connected Future High enthusiasm, low awareness about the internet of things

New York Times adds 32,000 digital-only subscribers as profit falls Paid digital-only subscribers now total 831,000, the company said.

Do local news orgs need national news?  In the disaggregated Web world we live in and the even more atomic mobile world we’re speeding into — actually need much national news anymore?”

Print vs. Digital-What Wins When  For thorough info, web users say ‘oui’ to paper

Print Newspapers are Still the Pinnacle in Audience Engagement Sometimes the old habits are hardest to break.

New York Times Weighs Smaller Version of Daily Print The New York Times is considering the introduction of a truncated version of its daily print edition at a discounted rate as the paper mulls new strategies for maximizing the number of people who pay to read its content.

Gazeta Wyborcza moves from metered paywall to intelligent paywall After moving to metered business model in February of this year, the business development team at Gazeta Wyborcza realised it needed to take an additional step: reacting to the audience data it gathered.

Facebook Ads on Mobile are Cheaper and More Effective A study has revealed that Facebook News Feed ads are both less expensive and have a higher CTR on mobile than their desktop equivalents.

When is a Newspaper so much more?  Newspaper do all of the things other media does but they can’t do the things we do.

Understanding the digital subscriber and adjusting strategies to serve them As more newspapers adopt digital subscription models, publishers are facing challenging questions

The Times-Picayune will home-deliver bonus Saturday and Monday newspapers to three-day subscribers during the fall  As the fall football season and holiday shopping season swing into high gear, so will The Times-Picayune.

BuzzFeed is building a new mobile app just for news — theirs and everyone else’s  Ben Smith says it will be a guide through the noise of news in social media, and that journalists should realize they’re “part of a collaborative project with other news outlets.”

Peekster connects print readers with social sharing Publishers now have a simple way for their print readers to find and share articles online.

 

 

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Newspapers Digital First News Summary-8/8/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Readers don’t care who produces great content

Times of India uses Augmented Reality app to engage print readers Since launching in early 2013, The Times Group’s Alive application has been downloaded almost one million times

Mobile-Ad Spending Leaps but Trails User Growth Outlays Expected to Jump 83% This Year, but Remain Small Compared to Time on Devices

Readers don’t care who produces great content but they want someone to make sure it’s great.

If Gannett is a bellwether, 2014 will be another tough year for newspaper advertising  Here are three takeaways from yesterday’s second quarter earnings report and conference call with analysts.

New York Times Chief Data Scientist On The Way We Create And Consume Content Now The New York Times produces a lot of content every day, but they also have a lot of data about the way people engage with that content,

Beyond the Paywall: Future Valuation of News News pay models seem to be caught in a publishing purgatory.

Digital content campaign drives Sunday readership at Austin American-Statesman A hugely successful collaboration among the media company’s editorial, marketing, and audience departments directs readers to specific Sunday content with strategic digital outreach, including e-mail best practices.

6 reasons to reconsider time spent with media when considering ad placement It isn’t enough to compare time spent with a particular medium when deciding where to place advertising dollars.

McClatchy Down 3.2% As Digital Grows The advertising decline reflects the impact of a sluggish print retail environment, a significant decline in the national advertising category and the loss of revenues from Apartments.com

When a digital subscription costs more than a print one  Former newspaper editor John Robinson notes some unusual pricing at his old daily, the Greensboro News & Record:

Nescafe thinks reading the newspaper is ‘a rather lonely’ thing to do The company known around the world for instant coffee launched an ad campaign aimed at, it appears, getting people to share a cup of coffee with strangers instead of reading the news

Robots could do better than some journalists Can a well-programmed set of algorithms can be far more analytic and precise than the sorts of harried, math-averse humans who are widely employed to write about complex business matters?

Despite Time Spent, Mobile Sites Grab More Moola than Apps Apps may be where mobile users spend most of their time, but…

No plans’ to return coupon packet to newspapers The company that publishes the RedPlum coupon packet halted newspaper delivery in the Tampa Bay area.

 

 

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Newspapers Digital First News Summary-8/1/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on: The home advantage: Mobile’s use throughout the day grows

No Thanks, Mobile Browsers—There’s an App for That  Mobile apps grab over half of time spent with digital.

Execs to Marketers: Show Me the Metrics  Marketers are feeling the heat when it comes to measuring their efforts.

The home advantage: Mobile’s use throughout the day grows Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home.

Rebooting Newsroom Strategy as Mobile, Wearables Rise In May, a significant threshold was crossed: In the U.S., 60 percent of global online activity now happens via mobile devices – up 10 percent from the previous year. Perhaps even more significantly, “mobile apps accounted for more than half of all digital media time spent in May,

USA Today Goes Viral For Social Media Tuesdays at USA Today, the staff must act as if there is no other way to get their articles except through sites likes Facebook and Reddit.

Newspaper companies need to stop lying to themselves, says longtime newspaper editor  Media theorist Clay Shirky isn’t the only one telling newspaper companies and print-oriented journalists that they need to wake up and pay attention to the decline of their industry before they run out of time.

The newspaper crisis, by the numbers Roughly a decade after the commercial debut of the Internet, America’s newspapers posted record high advertising sales of $49.4 billion in 2005, leading many publishers to think their businesses would not be seriously affected by the digital revolution. But they were wrong.

4 key areas of subscriber retention media companies must address To keep their existing subscribers happily in place, audience executives should place a premium on customer service, engagement/interaction, value proposition, and multi-channel access.

Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers Fairfax title’s focus on two nationwide retail brands features Mattel partnership and Hot Wheels giveaway, leading to 29% increase in single-copy sales at the partner retailers.

Germany is getting a data-centric nonprofit newsroom and hoping to build new models for news  While the United States’ newspaper industry has faced more rapid disruption than any other country’s, it’s also benefited from the world’s most vigorous nonprofit journalism sector.

Mobile Developers Must Engage And Retain Users Quickly Every app is different, and will require careful examination of the available data, but overarching studies point to a model that demands the application is engaging and impactful

Riding the Juggernaut That Left Print Behind Even if you aren’t one of those people worried about media consolidation — there are many in that number — the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard to resist.

Seniors more likely to read news on tablets  Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older

Robbery halted by newspaper delivery  A robbery at an Omaha gas station stopped Friday morning when someone arrived to deliver newspapers.

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Newspapers Digital First News Summary-7/25/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Free Standing Inserts Still Holding Strong For Newspapers

Can Content Pay Its Way Through Social Shares And Tailored Email Newsletters?  Sharewall, as the name implies, gives users access to a site’s content based on how many people they share the stories with.

The Big Question: What is the future of online journalism?  Not long ago, many people thought of digital news as a race to the bottom

Engagement — not content — is key to building stronger media industry, world The time is now for media companies to create innovative digital environments and user experiences that not only encourage readers to engage with our content, but with society as a whole.

Mysterious newspaper carrier saves 5 people from fire Authorities in Texas wish they knew who to thank after a newspaper carrier for the Waxahachie Daily Light alerted residents their house was on fire Saturday.

The digital divide: why we’re underestimating how different the audiences of the future will be Are we underestimating quite how different the audiences of tomorrow will be?

Newspapers can’t merely dabble at digital If you work at a newspaper – or simply care about the health of these important institutions – then you need to read the 90-plus page internal report about how the Times is trying, with less than dazzling success, to retool its culture and business model.

Why Retail Will Face the Same Fate as the Media Industry Taylor Swift might be optimistic about the evolution of the music industry, but the Internet has only spelled troubled for media of all kinds.

Why are so many news organizations still worried about retweets by staffers?  Retweets are endorsements at NPR and AP, but not at NYT

Facebook, Twitter look beyond their own walls for ad revenue Facebook and Twitter are making new friends.

A 1976 Chicago Daily News article foresees electronic newspapers From the article-“This may sound like a futuristic vision straight out of Star Trek, and most of it, indeed, may be several decades away. But most of the technology is available right now for a totally electronic newspaper.”

Engagement doesn’t have to mean clickbait CNN recently named Samantha Barry as its new head of social news.

Free Standing Inserts Still Holding Strong For Newspapers As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.

Own the device, own the customer — which publisher will make the first move? Which media company will be the first to follow retailers Amazon and Tesco’s lead to manufacture its own mobile device?

Native advertising: What is it, and why now? I want my ad to go right here,” Jerry Coolman said. He pointed at the middle two columns at the top of the newspaper page — right in the middle of an article. He wanted his ad for lawn tractors to hit readers smack between the eyes

 

 

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Newspapers Digital First News Summary-7/18/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Defining the Viewable Impression

Brain research shows print ads have 0.3 seconds to prove their relevance to readers A Dutch study of the brain’s electrical responses to five different types of advertising offers insight into how quickly an ad succeeds or fails.

Gannett shares 5 lessons learned by asking advertisers what they want Gannett asked more than 1,000 decision makers at small- to medium-sized businesses across its national markets what they wanted from a media company.

Total US Ad Spending to See Largest Increase Since 2004 Mobile advertising leads growth; will surpass radio, magazines and newspapers this year.

Defining the Viewable Impression Advertiser Frustration Drove the Push to Standardize This Metric

DNA draws new subscribers with campaign focused on local presence Month-long “Home Grown since 1877” campaign centers on regional connections, reaches out through 4.4 million viewed ads, and brings in new subscribers.

The glass half empty: Has news publishing lost its mojo? And, if so, can publishers reclaim it from third-party vendors by digging into their own Big Data

As mobile ad revenue continues to soar, newspapers still struggle to catch the wave Digital giants like Facebook and Google continue to dominate the category (together more than 50 percent), while newspapers and magazine struggle to offer competitive ad buys on their mobile products.

What if The New York Times Went Weekly?  The leaked “innovation” report from The New York Times that made the rounds in May recommends that the company take more risks, move more quickly and consider radical steps to reinvent itself.

What will be the most dangerous threats to the Internet over the next decade? Pew Research Center’s Internet & American Life Project is out with a report today based on a survey of leaders in information technology.

Advertisers Target Wearable Gadgets as Next Frontier  Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers.

Advertisements prove print can still pack a punch What was the last newspaper advertisement that stopped you in your tracks?

Forecast: This is the year mobile ads explode  It’s set to take off in a major way over the coming months

Why you can no longer expect that the news will find you The power that corporations like Google and Facebook have to influence the digital content you consume means that you shouldn’t necessarily depend on them to surface the things you need to know.

Tampa Bay Times to Distribute USA Today to Tampa Bay Market Starting in November, the Times will distribute about 10,000 copies of the daily print edition of USA TODAY, which publishes Monday through Friday, in Hillsborough, Pasco, Pinellas and Hernando counties.

The UX of homepages: Why do so many look like the front page of a newspaper? Amazon’s website won’t win any design awards but its UX does its job well – it facilitates your journey to the checkout.

 

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Newspapers Digital First News Summary-7/11/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on how Publishers want in on the content-recommendation game

AJC reorganizes newsroom for digital with topic teams inspired by Quartz’s ‘obsessions’ When Bert Roughton Jr. was tasked 18 months ago with reorganizing the Atlanta Journal-Constitution’s newsroom to better address the newspaper’s digital challenges, he looked outside his own newsroom — and outside the newspaper business — for inspiration.

Celebrating the influential power of the local newspaper What media is more influential to local audiences than the newspaper company? None. Local media associations worldwide are celebrating that fact.

Gallup poll: American confidence in the news media keeps getting lower Just 18 percent of Americans have “a great deal” or “quite a lot” of confidence in the TV news media, while newspapers perform a little better at 22 percent, according to the latest Gallup poll.

An intriguing ‘publishing platform for readers’ An unprecedented collaboration between two leading newspapers and the non-profit Mozilla tech community aims to build a “publishing platform for readers” that could go a long way toward revolutionizing the way we get and give news.

10 steps toward a mobile-focused culture in your media organization Is your news brand still trying to catch up to Google and Facebook in the mobile space? A new report from the American Press Institute offers concrete suggestions for transforming a company’s culture to one that embraces mobile.

USA Today Tries New Way to Keep Readers From Leaving USA Today is trying out a new content discovery tool to keep readers from leaving the site.

Publishers want in on the content-recommendation game  Building an online audience is tough for a publisher to do — if they care about having a reputable brand based on editorial content that people actually want to read and share

Online news more popular, just about, than news in newspapers The latest Ofcom report into how British people consume news shows, unsurprisingly, a rise in the numbers using digital devices.

Media companies: Hoard your data like it’s cash What magical formula did Amazon founder Jeff Bezos take with him to The Washington Post? The power of data — specifically other news brands’ data

Newspapers That Aren’t Dying  There is no “digital first” strategy at 169-20 Hillside Avenue

Mobile app usage hits 51% of all time spent on digital media With users now spending 60 percent of their Internet time on mobile devices — the majority of that within apps — Pandora, Instagram, and Facebook are seeing a surge in mobile use.

That Washington Post deal with local newspapers is generating decent numbers Lab More on the Washington Post’s effort to build its outside-D.C. audience through partnerships with local newspapers around the country

How The New York Times sped up its homepage Async” in this case meaning that ads load asynchronously — that is, a slow ad server is no longer allowed to block the loading of the rest of the page.

Wearables will prompt innovation  Tech giants like Apple, Google and Amazon have all recently rolled out new products and services that will further extend their reach across the consumer mobile landscape.

 

 

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Newspapers Digital First News Summary-7/4/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on how Attention and Timing Are the New ‘Clicks,’

The Anatomy of a Robot Journalist  It’s probably safe to say that automated journalism has finally gone mainstream — hey it’s only taken close to 40 years

Are you paying too much for the NYT? The New York Times has introduced three new digital subscription tiers in recent months — and added new benefits to others.

Apple predicted to sell ‘iWatch’ to at least 10% of existing iPhone users in 2015 With Apple widely expected to launch a wearable “iWatch” later this year, market watchers have begun to speculate exactly how many wrist-worn devices the company could sell

How Loading Time Affects Your Bottom Line Loading time is a major contributing factor to page abandonment.

Circulation Numbers- Where’s the Sense?” Ever since digital readership came into play, producing accurate and true circulation figures has become something of an exercise in quantum theory.

The NY Times preps new subscription offering The New York Times began testing a new cooking site to a small batch of users last month, and now, its plans to charge for it are starting to take shape.

Publishers Hope Threesome Will Perk Up Newsstand Sales Here’s proof that tough times make for strange bedfellows

The surprising state of digital ad spending in 5 charts Here’s a breakdown of where spending is today, and where it’s going in the next few years.

PC is becoming an “accessory” to mobile  Smartphones will continue to lead the charge in sales of computing devices, with tablets + hybrid laptops a distant second.

Attention and Timing Are the New ‘Clicks,’ As digital analytics have become more powerful, publishers have more choices to make about their content and how to maximize its impact — in readership, social sharing and revenue.

Busting The Time Spent Myth Of particular interest to the media and advertising business is a now-familiar chart which shows the percentage of total media consumption time by consumers compared against the percentage of advertising spending in each of those media

The Page View Just Won’t Die Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.

 

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