Newspapers Digital First News Summary-10/17/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Core sales teams at media companies can’t sustain digital advertising future

Can billionaires save the American newspaper? Newspapers can seem like a terrible investment.

Newspaper Digital Audience Hits New Peak The Newspaper Association of America has released comScore data that shows a new high for audiences engaged with newspaper digital content and reflects significant growth among key demographic groups.

Newspapers Still Key in Reaching Rural  An Oklahoma study finds that more rural residents prefer to get information via their newspaper (either print or online) than any other mode of communication

A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now  The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings.

The blurred lines of content, consumer engagement Historically, journalists have avoided engaging with readers.

Newspaper Inserts Still Have Their Perks  Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers.

Big Readership Study Fuels Gatehouse Moves A thorough investigation of what readers want, in both print and online, has spurred changes in the way Gatehouse Media newspapers select, display and promote news and information.

Preparing for the future of advertising and online news in 1995 Long before it was realized how the Web would change advertising, the Casie report offered some measurement standards to use in the future.

San Francisco Chronicle debuts membership program The San Francisco Chronicle Thursday launched a program granting subscribers a series of perks including special access to Chronicle reporters and editors, discount offers from local businesses and tickets to museums and movies.

Three things traditional media could learn from a crowdfunded Dutch news site Just over a year ago, a Dutch news site called De Correspondent made a fairly spectacular debut

Products that build relationships are the key to media success  David Cohn writes that now that product is being discussed in communities, key to that is questions of how the product builds a relationship and engagement between content and readers.

Core sales teams at media companies can’t sustain digital advertising future Publishers must realise the core sales team for legacy media is unfit for effectively selling digital solutions.

 

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Newspapers Digital First News Summary-10/10/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-How people read online: Why you won’t finish this article.

A buyer’s guide to time spent with media  Out of home is one of just two traditonal media to see gains

How The New York Times cut load times and got faster for users. Page speed is an underrated part of user experience.

Circulation loss vs. cash flow gain: Let’s make a deal Many media executives feel there is no solid analytical data to help determine the costs and benefits of adding and eliminating new products and services.

The newsonomics of auctioning off Digital First’s newspapers More than 200 newspapers are up for sale — as one group, in clusters, or one by one.

Newspapers weren’t late to online news — they were way too early The New York Times recently tweeted out a fascinating article from its archives that illustrates this point. It’s about newspaper executives’ early experiments with digital news services

Tallahassee Democrat carrier explains to customers why their Sunday paper is late Ernest Mashburn, 78, who wrote this letter, tells he’s been delivering papers for 30 years.

Get Ready For Glass Wearables are inevitable and Google Glass is at the front of the line as journalism’s next key tech tool.

The Post 50% Mobile Newsroom Once a newsroom crosses the threshold of 50% of its traffic coming from mobile — a destination many, if not most, will reach this year — what happens next?

ChartBeat CEO: Attention Important Metric News organizations are getting it wrong on metrics, one of the industry’s biggest metrics vendors admonishes: it’s users’ attention and its duration, not their fleeting impressions, that needs to matter.

How people read online: Why you won’t finish this article. I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you.

NYT makes another change in response to Innovation Report A central recommendation of the team was to name leads in the newsroom and in product to oversee our audience-building efforts

Is Your Audience Really Paying Attention?  Reach and frequency have long been the standard metrics in advertising

Why publishers want attention to replace the impression  These moves toward selling attention minutes instead of impressions are part of the response to this crisis in advertiser confidence

Complacency won’t build revenue, but these 5 audience actions will Publishers need to actively seek out audiences without losing customer data — and potentially the customers themselves — to traditional digital middlemen like Google.

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Newspapers Digital First News Summary-10/3/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-How newspapers decide to use paywalls 

Amarillo Pub Puts TV, Radio In Crosshairs Les Simpson, publisher of the Morris Communications-owned, 30,000-circulation Amarillo Globe-News, sees a not-distant future where local TV and radio have been just as roiled by disruptors as newspapers.

UH Study Finds Print Readers Recall More Than Online Readers  Readers abandoning print newspapers in favor of online news may want to consider the effect it’s having

More newspaper subscribers embracing mobile media while retaining their attachment to print  Newspaper subscribers are increasingly using smartphones and tablets while retaining a strong attachment to print

At newspapers, putting the squeeze on an elite subscriber corps  The Times isn’t alone in creating a sort of rewards club for die-hards.

Why This Media Startup Is Betting On Print Newspapers  The idea of going to work for one media company for 10 years or 20 years or longer, it’s not the sure career path it might have been a decade ago

Do advertisers understand print’s faithful audience? Statistics show that people still read printed newspapers, but it’s not enough to simply please readers.

Newspaper revenue will rise — just not in North America Newspaper revenue “will start to climb again in 2015,” a recent report from PwC says.

Why publishers want attention to replace the impression  Publishers have long lamented being held to ad success standards that don’t correlate to quality.

4 single-copy opportunities for publishers Instead of dismissing single-copy publications, publishers should consider the opportunities they offer

How newspapers decide to use paywalls Before charging for digital content, doing research seems like good business.

Dear Newspapers: Subscribers don’t want to pay extra for Black Friday coupons “We would like to inform you that our subscriptions may include up to six premium issues a year”

News for the Minecraft generation: Gannett experiments with virtual reality One of America’s largest media companies is hoping that young readers want to get their news the same way that video gamers play World of Warcraft and Doom.

 

 

 

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Newspapers Digital First News Summary-9/26/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Why do Sunday newspapers cost so much?

Wall Street Journal launches perks program for subscribers  The Wall Street Journal is buttering up its paying customers with a complimentary membership program that tacks on special perks to their print and digital subscriptions.

Nielsen Finds Older Adults Are Embracing Digital Video Digital video may be most popular with children and young adults, but it increasingly is being embraced by viewers of an older set.

After media disruption: ‘The Age of Knowing Everything Let’s look beyond the waves of media disruption we’re experiencing these days. Let’s try to imagine the end state, when media disruption gets done.

New York Times creates responsive app with traditional print feel Today’s Paper” app delivers tradition with a twist, mirroring the print edition in organisation, structure, even font

The newsonomics of the Piano/Press+ merger, creating the world’s largest paywall tech company  Developing reliable technology for digital pay models is more important than ever. But how many newspapers will choose to buy — instead of build — their own paywall?

Seeking to bolster websites, TV stations hire away newspaper journalists  Local television stations have lured several journalists away from regional dailies to contribute to their websites in recent years.

Could it be that newspapers still matter?  With all the noise around strategies like native advertising and programmatic buying, it’s easy to forget about the marketing potential of good old fashioned newspapers.

Games are serious business at news organizations. Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.

Guardian launches events-based paid membership: Partly for money, mostly about love Guardian News and Media (GNM) has unveiled the beta version of a tiered membership schemeoffering access to events and other perks

3 lessons media companies can learn from an airport An inviting airport concourse with ample dining options, clean facilities, and a clear idea of what its business is may offer invaluable lessons to those running media companies.

Why do Sunday newspapers cost so much? First and foremost was the question of how newspaper publishers could sell the value of their truly valuable products to the sub-geezer set.

Wearables could make the “glance” a new subatomic unit of news  The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”

The Future Of News On The Apple Watch Is In Yahoo’s Hands For Now During its two-hour keynote this week, one popular app category was conspicuously absent: news.

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Newspapers Digital First News Summary-9/19/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Paying for traffic: the end of the last taboo?

What to Expect from New AAM Audience Report The new quarterly “Audience View” report beginning in 2015 has significant meaning for the way U.S. newspapers will now report circulation numbers.

4 reasons mobile video ad spend is growing, how publishers should respond Mobile video is part of the digital culture now, and all indicators point to the fact that it’s not going away any time soon.

Borrell: Local Online To Rise 44% Through ’15 The days of saying things like ‘mobile is the next big thing’ and ‘targeted digital ads are going to be big’ are over.

The Sad Unwinding Of Papers & Broadcasting With a couple of important exceptions, the major publisher-broadcasters have spun off legacy newspapers holdings into separate companies or simply sold them.

Paying for traffic: the end of the last taboo?  Evolve Media used to pay for it, but it no longer does. BuzzFeed says it rarely does. Time and the Huffington Post claim they don’t. Yet to hear some talk, it’s a more common practice than some publishers might admit.

Content Sharing on Social: Everyone’s Doing It  Four in five marketers promote content via social media

Will 2015 continue to be the year of the device? All signs point to tablets and smartphones still being major players in 2015, but media companies should also be aware of what users want from their current devices and new devices that may become popular.

Apple’s ‘iWatch’ to have two sizes, 8GB storage, multiple material & color options for 2015 launch On the technical side, Apple will likely equip the iWatch with 8 gigabytes of internal storage and 512 megabytes of built-in memory. Unlike the rest of Apple’s product lines, consumers are not expected to be given a choice of capacities.

Taking a 10,000-feet view of circulation e-commerce Research shows most online circulation forms are accessed the first part of the week (only 15% over the weekend), in the morning hours, and from a PC. Does your circulation strategy reflect these findings?

Let’s start using clickbait for good. There were dozens more of these stories, all about a single tweet, from virtually every outlet that publishes news. And they served their purpose admirably: They left no attention on the table.

How publishers are solving the native-at-scale problem  Publishers are betting big on so-called native ads, but scaling it is among the chief challenges getting it to catch on with advertisers.

The newsonomics of the Washington Post and New York Times network wars The Washington Post’s Newspaper Partner Program has grown from a March-planted seedling into a full-grown fall oak.

 

 

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Newspapers Digital First News Summary-9/12/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The New York Times’ paywall has plenty of room to grow

The newsonomics of Gannett’s “newsrooms of the future”  America’s largest newspaper company says it’s building for the future. But it’s hurting its own value proposition in the process.

Data points to sharp gains in mobile commerce, app use Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes

Journalism and the internet: Is it the best of times? No — but it’s not the worst of times either  Where once the internet media landscape was populated with publications that all had unique visual styles, traffic models, and editorial voices, each one has mission-creeped its way into a version of the same thing

When it comes to chasing clicks, journalists say one thing but feel pressure to do another  Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.

How virtual reality could put us into news stories News reports often feel remote and irrelevant to our lives. But will that change with “immersive journalism” that places viewers in the centre of the story?

Gannett’s nears completion of new app and website efforts for its local newspaper properties  New iPad, iPhone and Android apps replicate the content of the paper’s websites, while the new websites fail to reproduce well on mobile devices

Florida news outlet sees more success with print than digital  For one news monthly, a perfect confluence of demographics has led to a successful newsprint publication

Turns out traditional publishers do just fine with millennials The conceit of a raft of new publishers is that traditional media companies have lost their way with young audiences.

The New York Times’ paywall has plenty of room to grow  A year and a half ago, Quartz wrote that “The New York Times paywall has hit a growth wall.” Since then, it’s grown 23 percent.

Gannett Looks to Ignite the Return of the Giant Banner Ad Over the past few years, the banner ad, in all its shapes and sizes, has been seriously out of vogue as online advertisers have taken great pains to create ads that are “native.” In-your-face ads are out as brands strive to blend in.

When Do You Check Your Smartphone?  US internet users beat out those in UK for daily internet and TV time -

Ours is an industry full of contradictory truths that must be met head-on for long-term survival Facing a landscape of unknowns, many media organisations are unsure of what to believe

The problem with re-targeted advertising: It never ends Re-targeted advertising sounds good in theory, but media companies employing this strategy would be wise to fully understand how and why it can annoy and offend customers instead of acquiring them

News Tribune mines Big Data for reader acquisition, retention Big Data can be daunting, but The News Tribune has found strategic ways to utilise it to gain and sustain readers, and to understand more about the habits of its audience.

 

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Newspapers Digital First News Summary-9/5/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Ditch your apps; focus on mobile

What breaking news reveals about your newsroom culture Spot news success happens in cultures with specific systems, skills, values, mindsets – and leadership.

7 Strategies for Better Text Message Marketing  Perception and reality are sometimes two very different things. Although in-app push notifications and geo-targeting messaging platforms have eaten up the majority of industry press in recent years, text messaging is still the marketing channel of choice for the majority of small business owners

Media Industry Still Ripe for M&A The sector is still in a consolidation mode as everybody tries to get ahead of the fast-changing  landscape, companies are flush with cash, and there’s a scramble to control the best content.

For Scripps, Digital Is Destiny Scripps is engaged in an earnest effort at multifront innovation to do a rare thing in local media — proactively getting in front of its destiny

Life after newspapers go solo  If newspapers are going to have to survive on their own, the first numbers aren’t encouraging.

Meet the Journal Media Group newspapers Journal Media Group will consist of 14 newspapers.

If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now  Many media outlets have figured out that they need to focus on mobile, but for the most part their apps fail to take advantage of the smartphone’s potential, and if they aren’t careful Google will get there before they do

Sacramento Bee uses metrics to prove print advertising success Measuring and testing the success of various advertising channels provided a local home improvement company with information on its most effective outreach strategies, further educating decisions related to advertising.

Smartphone Couponers Still Find Their Way to the Store Smartphone users more likely to redeem mobile coupons in-store than on their phones

So Many Social Users, So Little Trust  Majority of internet users concerned about privacy on social media

If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them? With a shallow talent pool for digital-first editorial leadership and continued losses of potential young digital talent, media company management needs to alleviate the cultural bottlenecks in newsrooms and get real about becoming digital first

Majority Of Digital Media Consumption Now Takes Place In Mobile U.S. users are now spending the majority of their time consuming digital media within mobile applications

LA Times asking readers about a smaller format paper  The Los Angeles Times is surveying readers for their feelings on several marketing messages that would announce “a possible change to a smaller format,”

New York Times’s Digital Subscription Growth Story May Be Ending  The New York Times has bet on digital subscriptions to play a central role in its long-term future.

Ditch your apps; focus on mobile Web  Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough

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