Newspapers Digital News Summary-7/25/15

Jeff RTNewspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Want more responses to a social media post? Pay attention to when (and where) you’re posting 

User-generated content a boon to newspapers, with asteriks In a world in which delivery of news seems to become faster and faster every day, social media has turned out to be one of the best places for news organizations to get content and find news sources in the briefest time.

How Harvard Business Review thinks it can add subscribers while getting more expensive  Basic economics says you lower prices and get more customers; you raise prices you get fewer

How The New York Times finds new subscribers on Facebook  Publishers have a lot of tools to bring readers back to their site. But often those visitors amount to little more than drive-by traffic, especially if they come from social media.

Is Apple News finally a good proposition for publishers? Apple Newsstand had its fair share of detractors.

An argument that newspapers are missing out on reaching loyal, local digital audiences Is the digital audience for local news hiding in plain sight?

How branded content will transform print media Somebody is going to profit from content marketing, according to researchers at Boston Consulting Group. Shouldn’t it be your news media company?

Key takeaways for publishers from the Cannes Lions The Cannes Lion festival is an annual celebration of the ‘art of the ad’, and an appreciation of the nuances and theory of the advertising game that supports so many publishers.

Can publishers find a sustainable business model this new age of Facebook/Apple/Twitter/Google distributed content?” End games and end times

Want more responses to a social media post? Pay attention to when (and where) you’re posting  Why some social media posts fall into a pit of oblivion while others shine brightly is in great part a question of timing

 

 

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Newspapers Digital News Summary-7/17/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Will enough people ever be willing to pay for news online?

MinnPost introduces members-only content with MinnPost+ Minnesota’s nonprofit news outlet MinnPost hopes to show that membership has its privileges.

Why does local matter? Let’s ask our audience.  It’s summer now so it’s time for a long, juicy beach read on why local news matters.

Apple’s Latest iOS Update Is Bad News For Advertisers  In a tweak to the upcoming iOS 9, apps will no longer be allowed to scan users’ devices to see what apps they have installed.

10 numbers that define the news business today  From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.

If you think Big Data investment is optional, your news media company is in trouble Big Data may be complicated and overwhelming, but news media companies cannot sit by and pretend it doesn’t exist or isn’t important — even if the payoff is in the distant future.

What People Search For Vs What People Share It makes sense that what people share on social media could be a lot different to what they’re searching for in Google.

The Best Time to Tweet for Clicks, Retweets, and Replies Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement.

Why journalists should care more about media business modelsIncreased collaboration, done right, does not present any threat to our values of journalistic independence”. –       p. 61, The New York Times Innovation Report

Traditional media too ‘stuffy’ for young digital readers WPP founder contrasts the style of Vice News with sites such as the BBC, the New York Times and the Guardian

Will enough people ever be willing to pay for news online? It’s no secret that the ability to publish news online has, to an extent, cut publishers’ ability to control the distribution of news.

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Newspapers Digital News Summary-7/10/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Why the hard paywall deserves a closer look

One problem with Facebook as a news platform is that it deletes things Facebook wants media entities to trust it as a distribution platform for journalism, but that’s hard to do when it routinely censors content

Do legacy publishers have the advantage in growing digital subscriptions? A potential solution is to recalibrate audience’s willingness to pay for the news content itself.

Local Merchants Embrace Digital, but Need Plenty of Help Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools.

Could a small Google tech change mean tens of millions to news publishers?  Whether they’d do it out of benevolence, fear of regulators, or the quest for a competitive advantage, Google could be of real service to the news industry and the broader cause of journalism

Time to start thinking of smartwatch mini-editions of your newspaper We glance at our watch for a headline, sometimes longer to see related bullet points, but not much more than that.

The Instagram of News Is Here, And It’s Way Smarter Than You Think  BROWSING THE WEB ON SMARTPHONES AND TABLETS STINKS. HOW DO YOU FIX IT?

Charleston’s Hometown Newspaper Is Putting Awful Cable News to Shame Shrinking newsrooms, digital “churnalism,” and armies of pundits carving up increasingly divided audiences—that’s the media we’re told we must accept to live in America today.

8 articles you should read on Facebook’s relationship with news media companies The recent take-aways on the continuing co-dependent relationship between Facebook and news media companies?There are many opportunities, concerns and there certainly is much to discuss.

Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future The entire news media industry was buzzing in August of 2010 after Ross Dawson released his predictions for when newspapers worldwide would cease to exist.

Why the hard paywall deserves a closer look Publishers are turning to the hard paywall model in part because mobile news consumption has significantly increased in recent years and online advertising revenue has primarily been consumed by Facebook, Google, and Twitter.

 

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Newspapers Digital News Summary-7/3/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-When a reader helps you write a social headline

NYT will block employee access to desktop homepage for a week The New York Times will temporarily bar employees inside its Manhattan headquarters from accessing the desktop homepage in an effort to emphasize the importance of mobile devices.

When a reader helps you write a social headline Ever struggled to find a concise way to tweet or share a story on Facebook? Here’s a tip: use the power of the audience.

Local retailers need e-commerce, so let’s give it to them Where local retailers fail to provide potential customers, local media companies can bridge the gap.

How big a deal will adblocking on iPhones and iPads be for publishers?  Such a blocker would mean ads don’t load on mobile webpages, which has obvious implications for publishers hoping to pay their bills.

Despite challenges, Southeast Missourian improves print product, grows online presence First, there’s figuring out what people want — or don’t want.

Legacy media company’s focus on the positive brings flood of new profit possibilities Many legacy mass media company leaders worry about what they can’t do in the new digital age. Rust Communications Inc. is finding a cornucopia of things it can do.

Killing the golden goose The tendancy is to look quickly at the story, then return to the social site rather than spending any significant time on the site that’s doing actual journalism.

Apple News curation will have human editors and that will raise important questions Apple hasn’t talked about it publicly, but the company is hiring human editors that will curate content for its upcoming News app and work with publications to quickly surface breaking stories.

Publishers Weigh Ways to Fight Ad Blocking  Browsing the web without ads is actually kind of nice.

Sun to relax paywall as part of drive to exploit social media Growth of news sharing on sites such as Facebook and Twitter prompts tabloid to make selected digital content available for free

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Newspapers Digital News Summary-6/26/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-In New Deals With Apple and Facebook, a Delicate Balance for The Times

The golden age of journalism – for millennial reporters, that is  When it comes to jobs for young reporters these days, there is an embarrassment of riches — well, at least options.

7 Ways Local News Sites Can Grow Their Digital Audiences People are consuming more news than ever, but most local publications still aren’t getting the traction that larger, national news outlets are experiencing.

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads  Think making money on mobile advertising is hard now?

Stop Designing for Millennials It seems like every company is trying to tap into the Millennial market.

While news organizations focus on turning readers into revenue, that’s not a concern for Apple with ‘News’ Apple’s enormous cash pile can move mountains

How 10 Top Media Execs Think About Audience and Engagement Whether you’re in journalism, marketing or advertising, you have to engage your audience

The newspaper industry and the forgotten 50 percent If you put all potential newspaper readers on a bell curve and chart the paying users on the left and free users (until they hit the pay model) on the right, there is a large percentage — ­­the forgotten 50 percent — ­­in the middle who are currently not being addressed.

In Toronto, The Star is making its own big bet on tablets  Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch

Publishers’ latest thinking on mobile ad placement  The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.

In New Deals With Apple and Facebook, a Delicate Balance for The Times  The Times is moving into some risky territory – providing its expensive-to-produce journalism to millions of people without charging them for it.

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Newspapers Digital News Summary-6/19/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-NYT has implemented every suggestion in the innovation report, chairman says 

Four journalism projects that let the audience decide what to cover  Engaging with your audience while reporting a story or once it’s out in the world is one thing. Involving them in the conception of stories, well before the reporting has even begun, is another.

Print vs. Web: Community publisher more concerned about quality of news than its method of delivery  Dalton Wright is no stranger to the impact of younger technologies on newspapers.

NYT has implemented every suggestion in the innovation report, chairman says The recommendations listed in last year’s New York Times innovation report — an extensive look at the outlet’s digital successes and shortcomings — have all been implemented, company chairman Arthur O. Sulzberger, Jr. announced Tuesday.

The million-dollar question’: What gets millennial readers to care?  The growing disconnect between student journalists and their student audience.

Last year, The Sun Sentinel made digital a priority. So how’s it going? In October, the South Florida Sun Sentinel unveiled a site redesign, a newspaper redesign and a new plan to cover the news

Instagram to Open Its Photo Feed to Ads Instagram is cranking up its money machine, and that means a lot more ads in your photo feed.

Newspaper Revenues Shift To New Sources  Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey

Coming Soon: Instantly Shoppable Radio, Print, In-Store Ads  Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he’s close to pulling it off.

Pinterest Confirms Buyable Pins  Launch Will Include 2 Million Buyable Pins With Partners Like Macy’s, Nordstrom

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Newspapers Digital News Summary-6/12/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-The Apple Watch will expose how little publishers know about their readers

News organization culture shift essential to propelling innovation Research identifies practical steps to advance newsroom transformation in the digital age

5 ways Time Inc. is trying to make paywalls work  Last week, Time Inc. erected a paywall at Entertainment Weekly in what it says is the first of more to come for its titles.

What if Mobile is Getting its Fair Share of Ad Spending?  The idea that mobile advertising budgets will inevitably catch up to the amount of time people spend with their mobile phones has been taken as gospel in the marketing world.

Why The Tulsa Frontier thinks it can succeed with a hard paywall and no ads  Launched by the former publisher of The Tulsa World, The Frontier is betting on a high-subscription-cost model — $30 per month! — to reach a core group of civically engaged locals.

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue  It’s looking like 2015 could be a breakthrough year for the Local Media Consortium, whose newspapers and broadcasters have been struggling to succeed in the fast-changing, competitively wide-open world of digital information and news.

To bring in digital advertising revenue, media companies must provide audience With advanced technology, publishers can now meet their advertiser partners’ demands for a larger audience through the use of smaller traffic bases.

5 steps to a premium mobile site To construct a first-rate mobile Web site, news media companies need to make sure their CEO is on board with creating the optimal user experience and invest resources in designing a seamless multi-screen customer journey.

The Apple Watch will expose how little publishers know about their readers  Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.

Google’s Ben Faes: “No golden rule” to digital success for publishers Globally, newspaper advertising figures are falling precipitously, and there is much evidence to suggest that digital advertising revenues will not break the print ad fall.

Time spent reading newspapers falls 25 percent Time spent actually reading newspapers has, like the related circulation and ad revenue figures, tumbled over the past four years.

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