Newspapers Digital First News Summary-1/23/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-5 things media companies are doing wrong with paid content 

The hidden cost of annoying ads is fewer page views  A study from Microsoft Research explored the question of whether annoying ads online actually cost more — in lost, irritated or disengaged readers

Advance claims digital ad growth will outpace print declines in 2015  Advance Publications’ much debated five-year-old strategy of discontinuing some days of daily print editions to devote added resources to digital is poised to achieve a critical crossover point in 2015

Why the Fort Worth Star-Telegram is cutting its metro section The Fort Worth Star-Telegram will combine the first two sections of the paper in a bid to save money and feature local content more prominently

The news sites that make designers cringe  In news that will make Web designers everywhere smile, two big sites, The Huffington Postand ESPN, are planning redesigns in the coming months

Can media organisations overcome the barriers to better metrics? 2014 saw the emergence of a rare consensus among media industry leaders about the need for better ways of measuring how people are interacting with content

The Next Hip Thing Is—Print Could the future of newspapers involve a sharp U-turn to the printed past?

Mobile’s next thing: Ads on wearables  Smartphones and tablets are so 2014.

Pageviews stink – but engagement is still a hard sell as an alternative Rather than judge platforms by sheer size, we should be taking into account how engaged their user bases are

Young Users Zoom In on Instagram Taking photos and recording videos via smartphone is getting big, and photo-sharing social network Instagram may be benefitting as a result.

5 things media companies are doing wrong with paid content Many media companies are making missteps along their journey to paid content

 

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Newspapers Digital First News Summary-1/16/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-5 things we learned about content in 2014 

10 New Year’s resolutions for news media companies in 2015 Though many have predicted the death of the newspaper, it has held strong, as a quick look at some of 2014’s greatest industry hits proves.

Will Cross-Device be THE story of 2015?  I own four devices: an iPhone , an iPad, and two laptops. (Actually, make that five. My TV is connected to the Web.)  And each of these devices offers different ways of being identified.

What we learned about The New York Times this year In 2014, The New York Times axed its top editor, saw its struggles with the shift to digital revealed and succumbed to a 100-person newsroom cut. The paper, perhaps the most closely watched news outlet in the country, also experimented with new advertising and news products aimed at new audiences.

3 advertising trends to prepare for in 2015 In the new year, media companies can expect to see an increase in programmatic buying and selling, opportunities in advertising guidance, and a proliferation of digital services.

Are You Paying for Bots? Video ads see highest percentage of bot traffic

3 values crucial to your disrupted business As media companies undergo drastic distruption, employee values must evolve with three key company values centered on change, responsibility, and impact and reward.

“Calling All Newspapers” If newspapers are looking for star power to promote the industry, they only have to look inside their newsroom.

5 things we learned about content in 2014  Last year was a big one for “content,” that corporatized term for what we used to call articles.

3 steps from New York Times reader to subscriber The Consumer Insight Group at The New York Times found digital news readers are more likely to become subscribers if they develop a habit, have to make a choice about their habit, and can justify the cost.

Why aren’t more newspaper cutting the number of days they print each week?  Every publisher who reads the tea leaves knows the seven-day print model is doomed. Heck, every reader looking at a flimsy Monday or Tuesday paper knows it.

Why Papers Gave Up On Parenting Sites Despite the popularity of parenting sites, newspapers have largely ceded the territory to independents including an army of mommy bloggers

 

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Newspapers Digital First News Summary-1/9/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Advertising of the Future Will Be on the ‘Thin-ternet’

Where’s the Interest in Wearables? It remains to be seen whether 2015 will be the year the wearables market really explodes.

Suggestion for writers: Don’t even think about what the comments might be  Editors and writers talk a lot about how easy it is to get caught up in thinking about what the comments are going to be.

The 2014 media prediction report card  As each year draws to a close, media pundits can’t resist making predictions. But they rarely return to their prognostications from the previous year — so we did it for them.

The year in media: 12 reasons why we should be optimistic It would be pretty easy to come up with a long list of reasons why this year was one of the worst in media.

3 key competencies for news media company success Core competencies for news media are constantly evolving.

Advertising of the Future Will Be on the ‘Thin-ternet’  The web is changing, moving from a deep place we search to a thin layer that bubbles up personalized information on ambient screens that surround us.

The year in newspaper carriers  Newspaper carriers are America’s least-acknowledged first responders. But the ungodly hours they work place them in the path of mischief and misfortune as often as they place them on the road to glory.

Digital tools you should have been using in 2014  For many journalists, reporting is a recipe perfected long ago. Adding a new ingredient or changing a step can throw the finished product out of whack.

What defines a healthy newsroom culture? Is there such a thing as an “ideal” culture for a magazine or newsroom?

Will 2015 Be Breakthrough Year for Community News? It’s been a rocky road from print to online for local news publishers.

 

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Newspapers Digital First News Summary-1/2/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Closing the gap between “digital first” and “digital all”

Personalization reaches newsrooms  No longer will there be a singular front page — instead, each person will see a news mix refined ever so slightly to reflect their region, interests, and habits.

Dallas Morning News shares 5 ways to build profitable event business CrowdSource, the events division of The Dallas Morning News, has found success in focusing on its leadership, its brand, community participation, the right target audiences, and the importance of its newsroom and subscribers.

Closing the gap between “digital first” and “digital all” Though an increasing number of people are using the Internet, there is a divide between those who simply use it for fact finding and those who use it to its full potential.

More gonzo, less paywall  Newspapers are not done experimenting with paywalls. This is unfortunate, because valuable energy is wasted on figuring out how to charge for content rather than producing content readers will want to pay for.

Metrics, smaller screens, and race  What news can we deliver in a glimpse?

Hopefully, Steady Path Ahead For Newspapers The calendar turns toward year’s end and news media are filled with lists of the bests, year-end roundups and predictions for 2015. The lists and roundups are the easy part — the predictions slightly more taxing, requiring additional thought.

Digital Video Viewers Keep Eyes on PCs  Mobile hasn’t taken over digital video

Can your readers reach you instantaneously? Social media is a popular channel for reaching customers, but common customer service never goes out of style.

100% Viewability of Digital Ads Is ‘Not Yet Possible  It’s time to set the record straight about what is technically and commercially feasible,

New Year’s resolution: Lose those extra pounds (in your subscriber acquisition budget) For those media companies that want to lose those “10 extra pounds” in their subscriber acquisition budgets, here are four common refrains for why many don’t stick to such plans and how to change things around in 2015.

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Newspapers Digital First News Summary-12/26/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Six tech trends that are set to change news media in 2015

Americans don’t worry about information overload and think the Internet has made them smarter  Recent media news headlines have briefly sucked the digital discourse around new and legacy media back into the reductive binary of pro- and anti-Internet.

Six tech trends that are set to change news media in 2015 Webbmedia Group has released their research into near-future trends in digital media and technology.

Will Denver really have a newspaper war? As a billionaire floats reviving the Rocky Mountain News, The Denver Post might buckle its chin strap

Digital ad fraud: The seedy underbelly of online advertising Fraudulent ad bots are responsible for 36% of the “people” clicking on online advertisements.

Could Obits Be Billion Dollar Biz For Pubs? Having already lost billions in classifieds, newspaper publishers are ramping up digital efforts to secure their share of the burgeoning online obituary business.

How newspapers lost the Millennials American publishers and editors have only themselves to blame for failing to connect with the Millennial generation that they – and most of their advertisers – covet the most.

Facebook Is Pushing Harder Into Breaking News  The social network expanded its trending tool Wednesday, the feature that tells users what topics and stories are most popular on the service.

Mobile is truly the future of advertising It will account for a stunning 26 percent of U.S. ad dollars by 2018

The year of the reader  Purely chasing pageviews is a fool’s errand. In the short term, it gets you a bigger comScore number. But those calories are empty.

A Bit of Good News About Journalism With the arrival of the Internet, the old business model of relying mainly on revenues from print advertising, both display and classified, was fatally undermined, and efforts to replicate the advertising model on the Web have largely failed.

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Newspapers Digital First News Summary-12/19/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Advertisers Won’t Buy Tablet Like It’s Print Any More

Times paywall policy ‘vindicated’ by first profit since 2001 In reporting a 1.7 million operating profit for the financial year to July 2014, News UK is pitching The Times and Sunday Times as the “premium news provider” of digital journalism

And the winner is … the phablet! The phablet is likely to become even more popular in 2015. Media companies need to think about what this means for delivering news, keeping in mind that time sensitivity is still essential.

Why the news media industry is ripe for start-up level optimism, growth If you want proof there is hope for the future of the newspaper industry, check your own media habits.

Metrics should support a strategy, not be a strategy  Much has been made of new capabilities — often more imagined than available — to track each and every reader, guiding them to the very thing they most want to see

56% of Digital Ads Served Are Never Seen, Says Google Report Comes as Industry Confronts Fraud, Poor Inventory Quality

Morning News Unveils Engagement Programs The Dallas Morning News has announced two initiatives — new digital tools to empower community residents to create content and connect over issues and media training for Hispanic parents.

Advertisers Won’t Buy Tablet Like It’s Print Any More  Publishers Frustrated Over MediaVest’s Latest Negotiating Tactic

Three publishers who remain homepage diehards  With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given

Is The New Yorker Making a Mistake by Choosing a Metered Paywall? This month, The New Yorker launched a metered paywall, allowing visitors six free articles before being asked to subscribe.

USA Weekend shuts as costs spike and ads tumble USA Weekend, the second-largest Sunday newspaper magazine in the United States, will print its final edition on Dec. 28

USA Today Supplement In Schurz Papers Today readers of The American News in Aberdeen, South Dakota, will notice something different when they open their newspaper

Is The Times’ profit worth a paywall that throttles traffic and, arguably, relevance? Newspaper economics used to be dead simple. You charged a cover price and you billed advertisers.

Failing to risk: More dangerous than risking failure http://buff.ly/1sjF88l

 

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Newspapers Digital First News Summary-12/12/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Facebook ‘newspaper’ spells trouble for media

Why Google is taking another shot at helping readers pay for news  Google Contributor is the latest tool the company has designed to help readers pay for what they read online.

Newspapers see new peak in digital audience  The increase was driven by growth in female users and mobile-exclusive users,

Hard Comparison: Legacy Media vs. Digital Native  From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen.

Facebook ‘newspaper’ spells trouble for media Facebook’s move to fulfill its ambition to be the personal “newspaper” for its billion-plus members is likely to mean more woes for the ailing news media.

Digital Propels Single-Copy Paper Boost A community newspaper in Janesville, Wisconsin, has learned that leveraging an aggressive digital platform with a hard paywall can have the side benefit of raising single-copy sales.

What’s the right news experience on a phone? Ishmael and BuzzFeed are trying to figure it out  Nobody has to read you. You have to earn that. You have to respect people’s attention.”

iPad Sees First-Ever Decline As Wider Tablet Shipment Growth Drops  As Apple rides a cresting wave in the stock market with its market cap now dancing around $700 billion, a dark cloud moves in from IDC.

News Sites Top List of Slowest-Loading Web Pages Our fragmented attention spans are so fickle that if something doesn’t grab us in the first few seconds, we’re likely to turn away.

The Sun’s acquisition of 225,000 digital subscribers answers one big question, but here are three more  Just 16 months after launching its paywall, The Sun announced it has nearly 225,000 paying digital customers for its online package Sun+

The mistakes publishers make with mobile apps While The Huffington Post, The Wall Street Journal and others publishers see apps as essential components of their mobile strategy, there’s no instructional manual that explains how to design and produce content for a good mobile app

10 seasonal sales ideas for the circulation director who has everything News media organisations should prepare now to take advantage of creative marketing strategies going into the new year, such as Cyber Monday deals, gift card premiums, and direct mail campaigns to encourage new subscribers to sign up.

How to change behavior in your disrupted organization When a company or industry is beset by massive disruption — as the traditional media have been for more than a decade now — it creates two massive challenges

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