Newspapers Digital First News Summary-9/26/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Why do Sunday newspapers cost so much?

Wall Street Journal launches perks program for subscribers  The Wall Street Journal is buttering up its paying customers with a complimentary membership program that tacks on special perks to their print and digital subscriptions.

Nielsen Finds Older Adults Are Embracing Digital Video Digital video may be most popular with children and young adults, but it increasingly is being embraced by viewers of an older set.

After media disruption: ‘The Age of Knowing Everything Let’s look beyond the waves of media disruption we’re experiencing these days. Let’s try to imagine the end state, when media disruption gets done.

New York Times creates responsive app with traditional print feel Today’s Paper” app delivers tradition with a twist, mirroring the print edition in organisation, structure, even font

The newsonomics of the Piano/Press+ merger, creating the world’s largest paywall tech company  Developing reliable technology for digital pay models is more important than ever. But how many newspapers will choose to buy — instead of build — their own paywall?

Seeking to bolster websites, TV stations hire away newspaper journalists  Local television stations have lured several journalists away from regional dailies to contribute to their websites in recent years.

Could it be that newspapers still matter?  With all the noise around strategies like native advertising and programmatic buying, it’s easy to forget about the marketing potential of good old fashioned newspapers.

Games are serious business at news organizations. Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.

Guardian launches events-based paid membership: Partly for money, mostly about love Guardian News and Media (GNM) has unveiled the beta version of a tiered membership schemeoffering access to events and other perks

3 lessons media companies can learn from an airport An inviting airport concourse with ample dining options, clean facilities, and a clear idea of what its business is may offer invaluable lessons to those running media companies.

Why do Sunday newspapers cost so much? First and foremost was the question of how newspaper publishers could sell the value of their truly valuable products to the sub-geezer set.

Wearables could make the “glance” a new subatomic unit of news  The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”

The Future Of News On The Apple Watch Is In Yahoo’s Hands For Now During its two-hour keynote this week, one popular app category was conspicuously absent: news.

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Newspapers Digital First News Summary-9/19/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Paying for traffic: the end of the last taboo?

What to Expect from New AAM Audience Report The new quarterly “Audience View” report beginning in 2015 has significant meaning for the way U.S. newspapers will now report circulation numbers.

4 reasons mobile video ad spend is growing, how publishers should respond Mobile video is part of the digital culture now, and all indicators point to the fact that it’s not going away any time soon.

Borrell: Local Online To Rise 44% Through ’15 The days of saying things like ‘mobile is the next big thing’ and ‘targeted digital ads are going to be big’ are over.

The Sad Unwinding Of Papers & Broadcasting With a couple of important exceptions, the major publisher-broadcasters have spun off legacy newspapers holdings into separate companies or simply sold them.

Paying for traffic: the end of the last taboo?  Evolve Media used to pay for it, but it no longer does. BuzzFeed says it rarely does. Time and the Huffington Post claim they don’t. Yet to hear some talk, it’s a more common practice than some publishers might admit.

Content Sharing on Social: Everyone’s Doing It  Four in five marketers promote content via social media

Will 2015 continue to be the year of the device? All signs point to tablets and smartphones still being major players in 2015, but media companies should also be aware of what users want from their current devices and new devices that may become popular.

Apple’s ‘iWatch’ to have two sizes, 8GB storage, multiple material & color options for 2015 launch On the technical side, Apple will likely equip the iWatch with 8 gigabytes of internal storage and 512 megabytes of built-in memory. Unlike the rest of Apple’s product lines, consumers are not expected to be given a choice of capacities.

Taking a 10,000-feet view of circulation e-commerce Research shows most online circulation forms are accessed the first part of the week (only 15% over the weekend), in the morning hours, and from a PC. Does your circulation strategy reflect these findings?

Let’s start using clickbait for good. There were dozens more of these stories, all about a single tweet, from virtually every outlet that publishes news. And they served their purpose admirably: They left no attention on the table.

How publishers are solving the native-at-scale problem  Publishers are betting big on so-called native ads, but scaling it is among the chief challenges getting it to catch on with advertisers.

The newsonomics of the Washington Post and New York Times network wars The Washington Post’s Newspaper Partner Program has grown from a March-planted seedling into a full-grown fall oak.

 

 

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Newspapers Digital First News Summary-9/12/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The New York Times’ paywall has plenty of room to grow

The newsonomics of Gannett’s “newsrooms of the future”  America’s largest newspaper company says it’s building for the future. But it’s hurting its own value proposition in the process.

Data points to sharp gains in mobile commerce, app use Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes

Journalism and the internet: Is it the best of times? No — but it’s not the worst of times either  Where once the internet media landscape was populated with publications that all had unique visual styles, traffic models, and editorial voices, each one has mission-creeped its way into a version of the same thing

When it comes to chasing clicks, journalists say one thing but feel pressure to do another  Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.

How virtual reality could put us into news stories News reports often feel remote and irrelevant to our lives. But will that change with “immersive journalism” that places viewers in the centre of the story?

Gannett’s nears completion of new app and website efforts for its local newspaper properties  New iPad, iPhone and Android apps replicate the content of the paper’s websites, while the new websites fail to reproduce well on mobile devices

Florida news outlet sees more success with print than digital  For one news monthly, a perfect confluence of demographics has led to a successful newsprint publication

Turns out traditional publishers do just fine with millennials The conceit of a raft of new publishers is that traditional media companies have lost their way with young audiences.

The New York Times’ paywall has plenty of room to grow  A year and a half ago, Quartz wrote that “The New York Times paywall has hit a growth wall.” Since then, it’s grown 23 percent.

Gannett Looks to Ignite the Return of the Giant Banner Ad Over the past few years, the banner ad, in all its shapes and sizes, has been seriously out of vogue as online advertisers have taken great pains to create ads that are “native.” In-your-face ads are out as brands strive to blend in.

When Do You Check Your Smartphone?  US internet users beat out those in UK for daily internet and TV time -

Ours is an industry full of contradictory truths that must be met head-on for long-term survival Facing a landscape of unknowns, many media organisations are unsure of what to believe

The problem with re-targeted advertising: It never ends Re-targeted advertising sounds good in theory, but media companies employing this strategy would be wise to fully understand how and why it can annoy and offend customers instead of acquiring them

News Tribune mines Big Data for reader acquisition, retention Big Data can be daunting, but The News Tribune has found strategic ways to utilise it to gain and sustain readers, and to understand more about the habits of its audience.

 

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Newspapers Digital First News Summary-9/5/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Ditch your apps; focus on mobile

What breaking news reveals about your newsroom culture Spot news success happens in cultures with specific systems, skills, values, mindsets – and leadership.

7 Strategies for Better Text Message Marketing  Perception and reality are sometimes two very different things. Although in-app push notifications and geo-targeting messaging platforms have eaten up the majority of industry press in recent years, text messaging is still the marketing channel of choice for the majority of small business owners

Media Industry Still Ripe for M&A The sector is still in a consolidation mode as everybody tries to get ahead of the fast-changing  landscape, companies are flush with cash, and there’s a scramble to control the best content.

For Scripps, Digital Is Destiny Scripps is engaged in an earnest effort at multifront innovation to do a rare thing in local media — proactively getting in front of its destiny

Life after newspapers go solo  If newspapers are going to have to survive on their own, the first numbers aren’t encouraging.

Meet the Journal Media Group newspapers Journal Media Group will consist of 14 newspapers.

If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now  Many media outlets have figured out that they need to focus on mobile, but for the most part their apps fail to take advantage of the smartphone’s potential, and if they aren’t careful Google will get there before they do

Sacramento Bee uses metrics to prove print advertising success Measuring and testing the success of various advertising channels provided a local home improvement company with information on its most effective outreach strategies, further educating decisions related to advertising.

Smartphone Couponers Still Find Their Way to the Store Smartphone users more likely to redeem mobile coupons in-store than on their phones

So Many Social Users, So Little Trust  Majority of internet users concerned about privacy on social media

If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them? With a shallow talent pool for digital-first editorial leadership and continued losses of potential young digital talent, media company management needs to alleviate the cultural bottlenecks in newsrooms and get real about becoming digital first

Majority Of Digital Media Consumption Now Takes Place In Mobile U.S. users are now spending the majority of their time consuming digital media within mobile applications

LA Times asking readers about a smaller format paper  The Los Angeles Times is surveying readers for their feelings on several marketing messages that would announce “a possible change to a smaller format,”

New York Times’s Digital Subscription Growth Story May Be Ending  The New York Times has bet on digital subscriptions to play a central role in its long-term future.

Ditch your apps; focus on mobile Web  Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough

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Newspapers Digital First News Summary-8/29/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Do Print Spinoffs Spell Death of U.S. Newspapers? No and Here’s Why

Is your web browser a credit card for your time? The web browser isn’t just a tool that gets you from A to B, it’s also a medium that shapes the kinds of choices you make.

Media business model: Are you running the Scotch Tape store?  If you’re old enough to remember Saturday Night Live in its glory days, maybe you remember the hilarious sketches set in the Scotch Tape store at the old mall.

The newsonomics of life after newspapers go solo   If newspapers are going to have to survive on their own, the first numbers aren’t encouraging.

An alternate reality for America’s struggling newspapers exists, but it’s in South Africa  Traditional newspapers and print publishers are struggling, while internet companies are flourishing. But it didn’t have to be this way. The two sectors don’t have to be at war, and the best evidence of that can be found in South Africa.

What lies ahead for newspapers? Should we feel bad about ourselves?

Media Companies Spin Off Newspapers, to Uncertain Futures A year ago last week, it seemed as if print newspapers might be on the verge of a comeback, or at least on the brink of, well, survival.

Death of newspapers announced prematurely (yet again) “We’re not declaring victory,” Moroney said in a phone interview, “but six years later we are doing just fine, thank you, financially and otherwise.”

It’s Official: The Newspaper Industry Has Given Up on Newspapers  In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures.

Scripps ‘Learning Quickly’ On Digital Sales There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

New York Times increases readership with holiday discount subscription campaigns For the fourth year, The New York Times has used American holidays as prime timing to draw in new subscribers.

Media companies must work harder, smarter to attract college-age readers Younger generations of readers are seeking reliable places to find trustworthy news and information, and newspaper companies need to invest in innovative ways to reach this audience.

Washington Post tests Amazon ‘buy-it now’ link in articles  The Jeff Bezos-owned Washington Post made an inadvertent move into commerce with a “buy it now” button appearing in an Aug. 15 article about a Charlie and the Chocolate Factory controversy.

Beyond the Printed Page Twenty years ago, newspapers relied heavily on their print product to generate revenue and market themselves. In today’s business, there is no longer a line in the sand for publishers.

Do Print Spinoffs Spell Death of U.S. Newspapers? No and Here’s Why  Newspapers are looking at their future with a more realistic set of expectations and goals

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Newspapers Digital First News Summary-8/22/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The New York Times is assessing interest in a cheaper digital subscription.

How Consumers Search for Products on Desktop, Tablet and on Smartphones  More and more, with retailers like Wal-Mart and Target, the brick-and-mortar location is becoming a localized distribution center.

Measure what really matters in your e-mail campaign: completed orders Though a plethora of metrics exist to measure the effectiveness of subscription marketing campaigns, lax campaign metrics can have negative consequences and avoid measuring the only number that really matters.

Smartphone Users Really Don’t Want Stores Stalking Them Privacy concerns hold shoppers back from opting in to mobile in-store tracking

Avoid the Trash Can: When to Send Emails Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes.

Tribune Publishing takes a new digital subs approach Count Tribune Publishing among the legions of newspapers looking to gin up digital subscription revenue to help weather the rough ad climate.

Robots either will or won’t take all our jobs A new report from Pew Research and Elon University tries to tackle the role of algorithms, digital agents, robots, and the like in the job market of 2025.

10 takeaways from Gannett’s blockbuster announcements It’s a fresh start for a new set of newspaper companies, built on financial engineering — but that start comes without the safety of a revenue cushion.

Robots Will Eliminate Journalism Jobs – Deal With It  On one level we can understand the teeth-gnashing that follow the Associated Press’ announcement that it plans to start using robots to write the majority of U.S. corporate earnings stories.

What One Little Button Reveals About The New York Times ‘Brain’  The newspaper’s new archival search function offers suggested terms, and a window into how it categorizes world events.

“Paywall Pioneer” Oklahoma State University When Oklahoma State University’s Daily O’Collegian launched its paywall in early 2011, it became the first college news outlet to charge readers for access to its online content.

The New York Times is assessing interest in a cheaper digital subscription. The New York Times is considering a cheaper version of its digital subscription as it continues to look for ways to get more revenue out of consumers.

Here are the job descriptions for Gannett’s ‘Newsroom of the Future’ Under the ‘Newsroom of the Future,’ there are 16 job descriptions.

News Corp. holds firm on value of print  We remain firm believers in the power of print,” chief executive Robert Thomson told investors on a Thursday evening conference call following the company’s fourth-quarter and full fiscal-year earnings results.

Are newspapers doomed? It depends. Now that every major media company has dumped or soon will jettison its print division, the question heard every day is: Are newspapers doomed?

 

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Newspapers Digital First News Summary-8/15/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Print vs. Digital-What Wins When

Should publishers be taking better advantage of evergreen content in their archives?For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old

What can media companies learn from Amazon, top social media sites about social transactions? Social media companies are searching for ways to monetise their products, just like publishers are.

Connecting the Dots: Consumers Mixed over Connected Future High enthusiasm, low awareness about the internet of things

New York Times adds 32,000 digital-only subscribers as profit falls Paid digital-only subscribers now total 831,000, the company said.

Do local news orgs need national news?  In the disaggregated Web world we live in and the even more atomic mobile world we’re speeding into — actually need much national news anymore?”

Print vs. Digital-What Wins When  For thorough info, web users say ‘oui’ to paper

Print Newspapers are Still the Pinnacle in Audience Engagement Sometimes the old habits are hardest to break.

New York Times Weighs Smaller Version of Daily Print The New York Times is considering the introduction of a truncated version of its daily print edition at a discounted rate as the paper mulls new strategies for maximizing the number of people who pay to read its content.

Gazeta Wyborcza moves from metered paywall to intelligent paywall After moving to metered business model in February of this year, the business development team at Gazeta Wyborcza realised it needed to take an additional step: reacting to the audience data it gathered.

Facebook Ads on Mobile are Cheaper and More Effective A study has revealed that Facebook News Feed ads are both less expensive and have a higher CTR on mobile than their desktop equivalents.

When is a Newspaper so much more?  Newspaper do all of the things other media does but they can’t do the things we do.

Understanding the digital subscriber and adjusting strategies to serve them As more newspapers adopt digital subscription models, publishers are facing challenging questions

The Times-Picayune will home-deliver bonus Saturday and Monday newspapers to three-day subscribers during the fall  As the fall football season and holiday shopping season swing into high gear, so will The Times-Picayune.

BuzzFeed is building a new mobile app just for news — theirs and everyone else’s  Ben Smith says it will be a guide through the noise of news in social media, and that journalists should realize they’re “part of a collaborative project with other news outlets.”

Peekster connects print readers with social sharing Publishers now have a simple way for their print readers to find and share articles online.

 

 

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