Newspapers Digital News Summary-4/17/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The Winnipeg Free Press is launching a paywall that lets readers pay by the article

Tablet: Dead or alive? Though tablet sales decreased in the fourth quarter of 2014, tablets are still important for news media companies because of the way they are used by a certain target market

Inside The New York Times’ newsletter strategy  The New York Times Magazine announced the launch of a new weekly newsletter which will appear in the inboxes of subscribers every Thursday

5 attorneys general take aim at subscription scam A decades-old magazine and newspaper subscription scam came under fresh fire this week

Local newspapers have done a terrible job building local digital audiences  In a new paper released last week, newspapers are far worse off digitally than most people think.

The Winnipeg Free Press is launching a paywall that lets readers pay by the article  Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model?

Times plans to make NYT Now mobile app free The New York Times is expected to announce in the coming weeks that its NYT Now mobile app will become a free product with a number of changes to its functionality

The Albuquerque Journal’s new app offers subscribers discounts at local businesses In an effort to gain and retain newspaper subscribers, the Albuquerque Journal has come up with an innovative way to maintain subscriptions: The Journal Rewards app.

Micropayments for news articles are a terrible, horrible, no good, very bad idea Why charging people per story is doomed to fail and could actually make things worse.

Ad blocking is every publisher’s problem now  The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets. Think again

Newspapers Hunt for New Readers on Instagram Instagram launched in October 2010 with a flurry of interest and cash, so why did the New York Times wait until last month to start a general account?

 

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Newspapers Digital News Summary-4/10/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Cox Paper Sites to Adopt Metered Paywalls

Legacy and Pure-Play News Sites Vie for Millennial Readers It turns out that the millennials who feel most informed are those who get their news from newspapers — both print and digital versions

Papers Show An Ill-Timed Complacency There was a lot of live country music at the Newspaper Association of America’s conference here this year, but the song I kept waiting to hear – because there were traces of it everywhere – was “Everything Is Awesome” from The Lego Movie.

Inside The Texas Tribune’s audience growth strategy Five years in, with the ledger looking good and the journalism running strong, the big question for the Tribune is: How do they find more readers?

Cox Paper Sites to Adopt Metered Paywalls  Cox Media Group will adopt pay meters instead of hard walls for the paid versions of its four newspaper sites this summer

The Curious (and Vital) Power of Print There’s no doubt about the downward trajectory of print. But where, exactly, are we on that path?

Think all news media companies have the same value proposition? Think again Respect the differences and be wary of one-size-fits-all analyses on news media’s future.

6 questions raised by Facebook’s reported deal with publishers If Facebook is able to persuade media organizations to go along with its newest idea, it will be, no kidding, a game-changer.

Are publishers ready for Google’s ‘mobile-friendly’ rankings? Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared.

3 key elements to Mediahuis’ profitable e-commerce strategy Mediahuis sells only non-content related items on its individual, brand-related, e-commerce sites. With a 30% profit margin, the media company’s Internet storefronts tie directly to its news brands.

New York Times’ analytics team is key to pay model’s success The New York Times’ analytics team has been redesigned to meet the evolving needs of consumers and the news media company in its post-paywall era.

 

 

 

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Newspapers Digital News Summary-4/3/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Digital subscriptions are key to O Globo’s Big Data strategy

Why media management should care about agility Agile work methods have been used in programming environments for about a decade.

Young people are reading the news (after weather and traffic, before playing games). Good news: A study released Monday reports that young people are reading the news, but they’re not getting it the same way as previous generations.

How The Irish Times developed its new (very relaxed) metered paywall Why such a loose paywall? In planning, The Irish Times turned to its newly created analytics team, which was studying reader behavior.

Why legacy publishers should emulate rather than criticise BuzzFeed Coupled with its sky-high estimated value and undeniably huge reach, those factors could lead to BuzzFeed being one of the most successful news outlets online

Digital subscriptions are key to O Globo’s Big Data strategy Starting with customers who read its free products, O Globo builds on its list of potential subscribers — for itself and advertisers — by using Google, Apple’s Newsstand, Google Play’s Newsstand, and third-party data.

Sun launches Buzzfeed-style political website beyond the paywall The Sun today launched a light-hearted Buzzfeed-style political website beyond its paywall.

The Curious (and Vital) Power of Print There’s no doubt about the downward trajectory of print. But where, exactly, are we on that path?

Savannah Morning News makes friends with coffee, biscuit deliveries News media company’s Coffee Club promotion engages advertisers and readers, dropping by businesses to deliver a newspaper, coffee, and biscuits from local vendors.

Case study: More residents see local news quality as better than worse For the news business, there was a good headline

New York Times Shifts Resources to Mobile How to make money from mobile readers is a critical concern among publishers.

 

 

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Newspapers Digital News Summary-3/27/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Circulation: Forget Everything You Thought You Knew

Culture eats strategy for breakfast, innovation for lunch, passion for dinner Successful companies are driven by strategic thinking, innovative ideas, and passion that pulses behind a vibrant culture, all led by a leader who enthusiastically embraces all three characteristics.

WTF is waterfalling? The dark art of yield optimization has produced a wide array of techniques for publishers eager to get the most money out of their inventory.

6 reasons to adopt a newspaper loyalty program Several factors go in to creating a successful loyalty membership program, but doing so can increase Web traffic, drive new revenue streams, and open the doors for new advertising partnerships.

Chicago Sun-Times to carry USA Today-branded content  What little is left of the Chicago Sun-Timesas a metro daily newspaper brand is about to be further diluted.

How to capture fly-by digital visitors Now that most newspapers have been in the digital publishing business for the better part of two decades, it’s time for editors and publishers to pay attention to where their wired readers actually come from.

Speed matters in smartphone consumption Smartphone users expect to reach their desired content within a matter of seconds. Media publishers must respect — and properly act upon — those expectations.

What if nobody reads your stories on your own site?  The declining control publishers have over the ways audiences find and read stories

Single-copy newspaper sales are collapsing, and it’s largely a self-inflicted wound  Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.

McClatchy reimagines its publishing process  For the past six months, staffers across The McClatchy Company have spent hundreds of hours talking with readers in ways we’ve never done before.

Circulation: Forget Everything You Thought You Knew Circulation as a role within the newspaper organization is but a shadow of its former self.

 

 

 

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Newspapers Digital News Summary-3/20/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The next stage in the battle for our attention: Our wrists

Financial Times to change way it charges for online content Pioneer of metered charging model is finalising a system which will require users to pay for most of business newspaper’s content online

What will happen to the Tampa Bay Times? The Tampa Bay Times, Florida’s largest newspaper, has been in financial free fall for six years.

Publishers see finite rewards from infinite scroll  Publishers are in a battle for people’s time and attention.

The beige world of clickbait journalism If everyone is talking about something does that make it interesting? And does that interest make it news?

Google sweetens deal for publishers with dynamic price floors Google is testing a new way for publishers to maximize their advertising revenue.

Robots Take Over The Sports Section There’s a South Carolina vs. Clemson baseball game on. You check for score updates online. You click on a story from The Associated Press. In a few months, there’s a good chance that story will have been written by a robot.

Viewability is challenging publishers’ notions of design With advertisers pushing for 100 percent viewability, publishers are telling their designers to get in line.

The next stage in the battle for our attention: Our wrists News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller.

Local Media Companies Now Need a Digital Business to Survive Within local media circles, the dominance of digital is often publicly professed but privately qualified.

The latest Web publishing design trend: Mimic print  Wired on the Web suddenly looks a more lot more like Wired in print.

 

 

 

 

 

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Newspapers Digital News Summary-3/13/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-FT will move data scientists into its newsroom

6 pillars of a revenue-generating business model for digital journalism If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in?

Why viewability and ad blocking are a joint threat to publishers A storm is brewing over the already troubled media land.

Snapchat stories: Here’s how 6 news orgs are thinking about the chat app  From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.

Young Trad. Media Users Feel Most Informed A new survey from Elite Daily and the Millennial Research Core found that millennials using traditional media sites as their primary news sources felt more informed than their counterparts who used online-only sites.

Cox Sees Millennial Potential In Free Sites Mark Medici, SVP of audience strategy and group lead for The Atlanta Journal-Constitution and Cox Media Group, says AJC’s free site is drawing a younger crowd than its paid site.

Think like your customer’s customer Advertising managers should think about how their customer’s customers shop and make decisions in online spaces to help maximise conversion success.

Moroney: Biz Devel Can Beat Papers’ Losses Business development is the only real way for newspapers to outrun the losses spurred by lagging digital revenue.

Why the future of digital publishing is like cable TV For the first time, a major platform invited media companies to directly connect with its users by publishing content on the platform, with no links to another destination.

The best digital design elevates journalism — it doesn’t just contain it  Journalism awards come out of long hours invested by judges, in rooms where too much junk food is consumed, as lists of links or stacks of entries are eyed, pondered, discussed.

Can print media make it ‘over the top’?As the over-the-top business heats up, magazines and newspapers are dipping their toes in the market, expanding their video distribution channels from web portals like Yahoo and AOL to the burgeoning array of on-demand platforms where consumers are already awash in gobs of TV and movies.

FT will move data scientists into its newsroom Even as the Financial Times announces excellent bottom-line numbers, the heat it’s feeling from the diverse and growing competition in business news is palpable.

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Newspapers Digital News Summary-3/6/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Why digital natives prefer reading in print. Yes, you read that right

News media preparing for print + digital audience reporting Two cross-media initiatives are allowing news media to understand the complexity of delivering an integrated reporting of both printed and online media channels.

Marketers Plan Customer Experience Makeover Execs want to make customer experience personalized and valuable

Publishers arm for war with ad blockers  Some publishers believe “education” is the way to combat the spread of ad blocking.

Stop talking like legacy media, start doing like media start-ups Many people freely say what they believe media companies should be doing. But one of the best things they can do is stop talking and start hiring people who can get the work done.

Tweet your story four times’ and other advice  How an article’s framed can have a strong impact on whether or not it gets shared, and therefore read.”

Does the Internet Make Journalism Better or Worse? Actually Both For too long, it’s been easy to mock legacy media organizations that dare dabble in relatively new, digital platforms or formats that are perceived to be low-brow

Jeff Bezos Takes Washington Post into Digital Future  A spirit of enthusiasm has infused the office of the once troubled Washington Post following its purchase in August by Amazon founder Jeff Bezos. He is turning the newspaper into a laboratory for the digital future. Can he save a sick industry?

Flexible paywall lets readers choose how they pay PayOrShare enables businesses to charge consumers for their premium content — but lets the customer choose how they pay.

Why digital natives prefer reading in print. Yes, you read that right.These are people who aren’t supposed to remember what it’s like to even smell books.

Why we need to change the audience game All aspects of the media industry come down understanding, appreciating, and responding to the changing needs and desires of the audience.

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