Newspapers Digital First News Summary-8/29/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Do Print Spinoffs Spell Death of U.S. Newspapers? No and Here’s Why

Is your web browser a credit card for your time? The web browser isn’t just a tool that gets you from A to B, it’s also a medium that shapes the kinds of choices you make.

Media business model: Are you running the Scotch Tape store?  If you’re old enough to remember Saturday Night Live in its glory days, maybe you remember the hilarious sketches set in the Scotch Tape store at the old mall.

The newsonomics of life after newspapers go solo   If newspapers are going to have to survive on their own, the first numbers aren’t encouraging.

An alternate reality for America’s struggling newspapers exists, but it’s in South Africa  Traditional newspapers and print publishers are struggling, while internet companies are flourishing. But it didn’t have to be this way. The two sectors don’t have to be at war, and the best evidence of that can be found in South Africa.

What lies ahead for newspapers? Should we feel bad about ourselves?

Media Companies Spin Off Newspapers, to Uncertain Futures A year ago last week, it seemed as if print newspapers might be on the verge of a comeback, or at least on the brink of, well, survival.

Death of newspapers announced prematurely (yet again) “We’re not declaring victory,” Moroney said in a phone interview, “but six years later we are doing just fine, thank you, financially and otherwise.”

It’s Official: The Newspaper Industry Has Given Up on Newspapers  In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures.

Scripps ‘Learning Quickly’ On Digital Sales There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

New York Times increases readership with holiday discount subscription campaigns For the fourth year, The New York Times has used American holidays as prime timing to draw in new subscribers.

Media companies must work harder, smarter to attract college-age readers Younger generations of readers are seeking reliable places to find trustworthy news and information, and newspaper companies need to invest in innovative ways to reach this audience.

Washington Post tests Amazon ‘buy-it now’ link in articles  The Jeff Bezos-owned Washington Post made an inadvertent move into commerce with a “buy it now” button appearing in an Aug. 15 article about a Charlie and the Chocolate Factory controversy.

Beyond the Printed Page Twenty years ago, newspapers relied heavily on their print product to generate revenue and market themselves. In today’s business, there is no longer a line in the sand for publishers.

Do Print Spinoffs Spell Death of U.S. Newspapers? No and Here’s Why  Newspapers are looking at their future with a more realistic set of expectations and goals

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Newspapers Digital First News Summary-8/22/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The New York Times is assessing interest in a cheaper digital subscription.

How Consumers Search for Products on Desktop, Tablet and on Smartphones  More and more, with retailers like Wal-Mart and Target, the brick-and-mortar location is becoming a localized distribution center.

Measure what really matters in your e-mail campaign: completed orders Though a plethora of metrics exist to measure the effectiveness of subscription marketing campaigns, lax campaign metrics can have negative consequences and avoid measuring the only number that really matters.

Smartphone Users Really Don’t Want Stores Stalking Them Privacy concerns hold shoppers back from opting in to mobile in-store tracking

Avoid the Trash Can: When to Send Emails Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes.

Tribune Publishing takes a new digital subs approach Count Tribune Publishing among the legions of newspapers looking to gin up digital subscription revenue to help weather the rough ad climate.

Robots either will or won’t take all our jobs A new report from Pew Research and Elon University tries to tackle the role of algorithms, digital agents, robots, and the like in the job market of 2025.

10 takeaways from Gannett’s blockbuster announcements It’s a fresh start for a new set of newspaper companies, built on financial engineering — but that start comes without the safety of a revenue cushion.

Robots Will Eliminate Journalism Jobs – Deal With It  On one level we can understand the teeth-gnashing that follow the Associated Press’ announcement that it plans to start using robots to write the majority of U.S. corporate earnings stories.

What One Little Button Reveals About The New York Times ‘Brain’  The newspaper’s new archival search function offers suggested terms, and a window into how it categorizes world events.

“Paywall Pioneer” Oklahoma State University When Oklahoma State University’s Daily O’Collegian launched its paywall in early 2011, it became the first college news outlet to charge readers for access to its online content.

The New York Times is assessing interest in a cheaper digital subscription. The New York Times is considering a cheaper version of its digital subscription as it continues to look for ways to get more revenue out of consumers.

Here are the job descriptions for Gannett’s ‘Newsroom of the Future’ Under the ‘Newsroom of the Future,’ there are 16 job descriptions.

News Corp. holds firm on value of print  We remain firm believers in the power of print,” chief executive Robert Thomson told investors on a Thursday evening conference call following the company’s fourth-quarter and full fiscal-year earnings results.

Are newspapers doomed? It depends. Now that every major media company has dumped or soon will jettison its print division, the question heard every day is: Are newspapers doomed?

 

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Newspapers Digital First News Summary-8/15/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Print vs. Digital-What Wins When

Should publishers be taking better advantage of evergreen content in their archives?For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old

What can media companies learn from Amazon, top social media sites about social transactions? Social media companies are searching for ways to monetise their products, just like publishers are.

Connecting the Dots: Consumers Mixed over Connected Future High enthusiasm, low awareness about the internet of things

New York Times adds 32,000 digital-only subscribers as profit falls Paid digital-only subscribers now total 831,000, the company said.

Do local news orgs need national news?  In the disaggregated Web world we live in and the even more atomic mobile world we’re speeding into — actually need much national news anymore?”

Print vs. Digital-What Wins When  For thorough info, web users say ‘oui’ to paper

Print Newspapers are Still the Pinnacle in Audience Engagement Sometimes the old habits are hardest to break.

New York Times Weighs Smaller Version of Daily Print The New York Times is considering the introduction of a truncated version of its daily print edition at a discounted rate as the paper mulls new strategies for maximizing the number of people who pay to read its content.

Gazeta Wyborcza moves from metered paywall to intelligent paywall After moving to metered business model in February of this year, the business development team at Gazeta Wyborcza realised it needed to take an additional step: reacting to the audience data it gathered.

Facebook Ads on Mobile are Cheaper and More Effective A study has revealed that Facebook News Feed ads are both less expensive and have a higher CTR on mobile than their desktop equivalents.

When is a Newspaper so much more?  Newspaper do all of the things other media does but they can’t do the things we do.

Understanding the digital subscriber and adjusting strategies to serve them As more newspapers adopt digital subscription models, publishers are facing challenging questions

The Times-Picayune will home-deliver bonus Saturday and Monday newspapers to three-day subscribers during the fall  As the fall football season and holiday shopping season swing into high gear, so will The Times-Picayune.

BuzzFeed is building a new mobile app just for news — theirs and everyone else’s  Ben Smith says it will be a guide through the noise of news in social media, and that journalists should realize they’re “part of a collaborative project with other news outlets.”

Peekster connects print readers with social sharing Publishers now have a simple way for their print readers to find and share articles online.

 

 

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Newspapers Digital First News Summary-8/8/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Readers don’t care who produces great content

Times of India uses Augmented Reality app to engage print readers Since launching in early 2013, The Times Group’s Alive application has been downloaded almost one million times

Mobile-Ad Spending Leaps but Trails User Growth Outlays Expected to Jump 83% This Year, but Remain Small Compared to Time on Devices

Readers don’t care who produces great content but they want someone to make sure it’s great.

If Gannett is a bellwether, 2014 will be another tough year for newspaper advertising  Here are three takeaways from yesterday’s second quarter earnings report and conference call with analysts.

New York Times Chief Data Scientist On The Way We Create And Consume Content Now The New York Times produces a lot of content every day, but they also have a lot of data about the way people engage with that content,

Beyond the Paywall: Future Valuation of News News pay models seem to be caught in a publishing purgatory.

Digital content campaign drives Sunday readership at Austin American-Statesman A hugely successful collaboration among the media company’s editorial, marketing, and audience departments directs readers to specific Sunday content with strategic digital outreach, including e-mail best practices.

6 reasons to reconsider time spent with media when considering ad placement It isn’t enough to compare time spent with a particular medium when deciding where to place advertising dollars.

McClatchy Down 3.2% As Digital Grows The advertising decline reflects the impact of a sluggish print retail environment, a significant decline in the national advertising category and the loss of revenues from Apartments.com

When a digital subscription costs more than a print one  Former newspaper editor John Robinson notes some unusual pricing at his old daily, the Greensboro News & Record:

Nescafe thinks reading the newspaper is ‘a rather lonely’ thing to do The company known around the world for instant coffee launched an ad campaign aimed at, it appears, getting people to share a cup of coffee with strangers instead of reading the news

Robots could do better than some journalists Can a well-programmed set of algorithms can be far more analytic and precise than the sorts of harried, math-averse humans who are widely employed to write about complex business matters?

Despite Time Spent, Mobile Sites Grab More Moola than Apps Apps may be where mobile users spend most of their time, but…

No plans’ to return coupon packet to newspapers The company that publishes the RedPlum coupon packet halted newspaper delivery in the Tampa Bay area.

 

 

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Newspapers Digital First News Summary-8/1/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on: The home advantage: Mobile’s use throughout the day grows

No Thanks, Mobile Browsers—There’s an App for That  Mobile apps grab over half of time spent with digital.

Execs to Marketers: Show Me the Metrics  Marketers are feeling the heat when it comes to measuring their efforts.

The home advantage: Mobile’s use throughout the day grows Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home.

Rebooting Newsroom Strategy as Mobile, Wearables Rise In May, a significant threshold was crossed: In the U.S., 60 percent of global online activity now happens via mobile devices – up 10 percent from the previous year. Perhaps even more significantly, “mobile apps accounted for more than half of all digital media time spent in May,

USA Today Goes Viral For Social Media Tuesdays at USA Today, the staff must act as if there is no other way to get their articles except through sites likes Facebook and Reddit.

Newspaper companies need to stop lying to themselves, says longtime newspaper editor  Media theorist Clay Shirky isn’t the only one telling newspaper companies and print-oriented journalists that they need to wake up and pay attention to the decline of their industry before they run out of time.

The newspaper crisis, by the numbers Roughly a decade after the commercial debut of the Internet, America’s newspapers posted record high advertising sales of $49.4 billion in 2005, leading many publishers to think their businesses would not be seriously affected by the digital revolution. But they were wrong.

4 key areas of subscriber retention media companies must address To keep their existing subscribers happily in place, audience executives should place a premium on customer service, engagement/interaction, value proposition, and multi-channel access.

Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers Fairfax title’s focus on two nationwide retail brands features Mattel partnership and Hot Wheels giveaway, leading to 29% increase in single-copy sales at the partner retailers.

Germany is getting a data-centric nonprofit newsroom and hoping to build new models for news  While the United States’ newspaper industry has faced more rapid disruption than any other country’s, it’s also benefited from the world’s most vigorous nonprofit journalism sector.

Mobile Developers Must Engage And Retain Users Quickly Every app is different, and will require careful examination of the available data, but overarching studies point to a model that demands the application is engaging and impactful

Riding the Juggernaut That Left Print Behind Even if you aren’t one of those people worried about media consolidation — there are many in that number — the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard to resist.

Seniors more likely to read news on tablets  Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older

Robbery halted by newspaper delivery  A robbery at an Omaha gas station stopped Friday morning when someone arrived to deliver newspapers.

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Newspapers Digital First News Summary-7/25/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Free Standing Inserts Still Holding Strong For Newspapers

Can Content Pay Its Way Through Social Shares And Tailored Email Newsletters?  Sharewall, as the name implies, gives users access to a site’s content based on how many people they share the stories with.

The Big Question: What is the future of online journalism?  Not long ago, many people thought of digital news as a race to the bottom

Engagement — not content — is key to building stronger media industry, world The time is now for media companies to create innovative digital environments and user experiences that not only encourage readers to engage with our content, but with society as a whole.

Mysterious newspaper carrier saves 5 people from fire Authorities in Texas wish they knew who to thank after a newspaper carrier for the Waxahachie Daily Light alerted residents their house was on fire Saturday.

The digital divide: why we’re underestimating how different the audiences of the future will be Are we underestimating quite how different the audiences of tomorrow will be?

Newspapers can’t merely dabble at digital If you work at a newspaper – or simply care about the health of these important institutions – then you need to read the 90-plus page internal report about how the Times is trying, with less than dazzling success, to retool its culture and business model.

Why Retail Will Face the Same Fate as the Media Industry Taylor Swift might be optimistic about the evolution of the music industry, but the Internet has only spelled troubled for media of all kinds.

Why are so many news organizations still worried about retweets by staffers?  Retweets are endorsements at NPR and AP, but not at NYT

Facebook, Twitter look beyond their own walls for ad revenue Facebook and Twitter are making new friends.

A 1976 Chicago Daily News article foresees electronic newspapers From the article-“This may sound like a futuristic vision straight out of Star Trek, and most of it, indeed, may be several decades away. But most of the technology is available right now for a totally electronic newspaper.”

Engagement doesn’t have to mean clickbait CNN recently named Samantha Barry as its new head of social news.

Free Standing Inserts Still Holding Strong For Newspapers As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.

Own the device, own the customer — which publisher will make the first move? Which media company will be the first to follow retailers Amazon and Tesco’s lead to manufacture its own mobile device?

Native advertising: What is it, and why now? I want my ad to go right here,” Jerry Coolman said. He pointed at the middle two columns at the top of the newspaper page — right in the middle of an article. He wanted his ad for lawn tractors to hit readers smack between the eyes

 

 

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Newspapers Digital First News Summary-7/18/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Defining the Viewable Impression

Brain research shows print ads have 0.3 seconds to prove their relevance to readers A Dutch study of the brain’s electrical responses to five different types of advertising offers insight into how quickly an ad succeeds or fails.

Gannett shares 5 lessons learned by asking advertisers what they want Gannett asked more than 1,000 decision makers at small- to medium-sized businesses across its national markets what they wanted from a media company.

Total US Ad Spending to See Largest Increase Since 2004 Mobile advertising leads growth; will surpass radio, magazines and newspapers this year.

Defining the Viewable Impression Advertiser Frustration Drove the Push to Standardize This Metric

DNA draws new subscribers with campaign focused on local presence Month-long “Home Grown since 1877” campaign centers on regional connections, reaches out through 4.4 million viewed ads, and brings in new subscribers.

The glass half empty: Has news publishing lost its mojo? And, if so, can publishers reclaim it from third-party vendors by digging into their own Big Data

As mobile ad revenue continues to soar, newspapers still struggle to catch the wave Digital giants like Facebook and Google continue to dominate the category (together more than 50 percent), while newspapers and magazine struggle to offer competitive ad buys on their mobile products.

What if The New York Times Went Weekly?  The leaked “innovation” report from The New York Times that made the rounds in May recommends that the company take more risks, move more quickly and consider radical steps to reinvent itself.

What will be the most dangerous threats to the Internet over the next decade? Pew Research Center’s Internet & American Life Project is out with a report today based on a survey of leaders in information technology.

Advertisers Target Wearable Gadgets as Next Frontier  Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers.

Advertisements prove print can still pack a punch What was the last newspaper advertisement that stopped you in your tracks?

Forecast: This is the year mobile ads explode  It’s set to take off in a major way over the coming months

Why you can no longer expect that the news will find you The power that corporations like Google and Facebook have to influence the digital content you consume means that you shouldn’t necessarily depend on them to surface the things you need to know.

Tampa Bay Times to Distribute USA Today to Tampa Bay Market Starting in November, the Times will distribute about 10,000 copies of the daily print edition of USA TODAY, which publishes Monday through Friday, in Hillsborough, Pasco, Pinellas and Hernando counties.

The UX of homepages: Why do so many look like the front page of a newspaper? Amazon’s website won’t win any design awards but its UX does its job well – it facilitates your journey to the checkout.

 

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