Newspapers Digital First News Summary-11/28/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- In a rush to maintain profits, newspapers are abandoning the art of customer service

The New Yorker’s data-driven approach to paywalls If you publish good stuff and let people read it, they’ll subscribe

Media opportunities increase as technology makes us even more connected Though media companies have started to focus on mobile technology, innovations in wearable technology, smart cars and homes, and virtual reality offer additional opportunities to reach potential audience members.

New rules for mobile journalism Although mobile publishing is quickly changing the rules of journalism, newspapers have been dangerously slow to adapt.

Mobile Devices Spur Sharing of Timely Content  In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news.

Orange County Register to staff: Deliver Sunday papers and get a $150 Visa gift card An Orange County Register staffer writes: “All associates (newsroom included) are asked to deliver the newspaper because they can’t find enough drivers following the catastrophic move away from their deal with LA Times.

In a rush to maintain profits, newspapers are abandoning the art of customer service  The chase for short-term gain is undercutting local papers’ long-term position in the community

Shoppers Turn to Smartphones and Tablets to Cash In Coupons Tablet users are more likely to redeem coupons than smartphone users

Is There Hope for Local News?  The local papers that still exist are shrinking.

Mark Zuckerberg Wants To Build A ‘Perfect Personalized Newspaper During his first-ever public Q&A on Thursday, Facebook CEO Mark Zuckerberg explained his vision for News Feed

Philanthropist determined to save Philly papers Gerry Lenfest never anticipated that, at age 84, he’d find himself the sole owner of a beleaguered media company and publisher of its three news outlets

After it splits, Gannett’s newspaper half will be ready for acquisitions  Gannett, which is one of a number of news companies in various stages of splitting off its print properties.

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Newspapers Digital First News Summary-11/21/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls

The Guardian is being swamped with ‘dark traffic’ and no one knows where it’s coming from Normally, web publishers can “see” where their readers come from

Cxense Survey Shows Industry Will See Significantly More Native Ads over Next 12 Months A Cxense “Extraordinary Insight” survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but shows the market remains largely untapped.

News media companies need to act now on digital for long-term revenue strategy Newspapers are struggling with a digital branding issue

The state of paid content: For free, for a fee, or somewhere in between Though nearly three-quarters of newspapers are now charging for online content to some extent,

Print Promotions Remain Pillar for US Grocery Coupon Cutters Traditional marketing methods continue to have a strong influence over deal-seeking supermarket shoppers.

Newspaper carrier alerts authorities to house fire Newspaper carriers are among the nation’s least-sung first responders.

Toronto Star plans to drop paywall  The Star will seek to expand its audiences and increase engagement through this and other projects.

Digital transformation is about empathy first and technology second Too many companies are approaching their digital transformation from a technology perspective.

How to keep readers coming back for more Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over.

New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls  Mirman has already offended his newsroom in one big way: He’s asking them to step up and become customer service reps for an hour a week.

How to choose the best subscription pricing and 3 subscription pricing strategies that work While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Backing off to see what it takes to reach overly connected consumers Consumers are inundated with content and advertisements. Instead of jumping into the fray and attempting to compete with this onslaught of messaging, marketers may be better served by stepping back and asking hard questions about what the current consumer truly wants.

Infographic: Perception vs. Reality in Digital Evolution CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means.

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Newspapers Digital First News Summary-11/14/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

I wasn’t sure if Upworthy had lessons for newsrooms … until now. Here’s why. Upworthy has been clear about its mission to draw attention to “things that matter” as well as its methods for curation and fact-checking.

The publishers that put their content directly on social platforms  Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.

Guardian executive digital editor: ‘The decline of print is an absolute given.’ Despite all the signs to the contrary, many in the newspaper business still hold on to the idea that print will have a big role to play in the long-term future of news organizations.

Why the newspaper industry is leaving six-month circulation reports behind For several years now, the Alliance for Audited Media (AAM) has been reporting more and more detail on print and digital audience numbers for individual newspaper organizations while saying less and less about the industry as a whole.

Creating a customer-first company culture If you ask employees at your news media company what they do, they will likely come back with a quick and concise answer.

The New York Times’ financials show the transition to digital accelerating Call it an acceleration of the digital transition. Those are the words that best describe this morning’s New York Times Co. Q3 financial report and conference call.

NYT added 44,000 digital subscribers in the third quarter The company says it now has 875,000 subscribers to digital-only products. It added 32,000 subscribers in the second quarter.

At The Guardian, the homepage is far from dead You’ve probably heard rumors of “the death of the homepage,” but The Guardian isn’t having it.

Holiday Shoppers Will Move Between Online and Offline More Than Ever Before The holiday season is right around the corner.

How journalists are facing up to ever-shrinking newsrooms  Job insecurity for those working in news has led to four types of journalists

How USA Today nearly doubled its circulation  This practice also enabled USA to report Saturday and Sunday circulations of 2.9 and 3.7 million, respectively, even though the paper doesn’t technically have a weekend edition.

Where’s the Mobile Ad Money Coming from Next Year?  Smartphones beat tablets for delivering ad results; tablets win for engagement

News media companies need to utilise Facebook, YouTube to their fullest extent Though newspapers are now present on social media sites, they need to create content in spaces like Facebook and YouTube that reflects the way readers interact on these sites.

Print + social media = #winner Newspaper readers are more likely to talk about brands, so it only makes sense that newspapers launch campaigns that encourage sharing in offline and online environments, merging the print and social media worlds.

How Time’s email newsletter achieves a 40 percent open rate  It seems like everybody’s starting an email newsletter these days.

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Newspapers Digital First News Summary-11/7/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- More important than “mobile first” is first understanding the consumer

Papers: Consumers Ready Early For Holidays With the coming of fall, retailers and media look forward to the holiday shopping season.

Mobile micro-payments: A largely untapped revenue stream for media As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital advertising models.

Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’ When media giant Gannett Corp. splits into two free-standing, publicly traded companies next year, the bigger one will not be the fast-growing, high-margin broadcasting and digital divisions

Chartbeat will be making its entire “time spent” measurement process and methods public  Chartbeat became the first measurement company to have a metric based on attention accredited by the Media Rating Council

The Dallas Morning News is the first to include both NYT and WaPo supplements  The Dallas Morning News on Sunday was the first U.S. publication to offer the New York Times’s International Weekly supplement to its print subscribers. Also on Sunday, the paper included a freshly launched “national weekly print edition” of The Washington Post

How to overcome a print vs. digital mindset in newsrooms  The fact we still discuss whether print and digital need to slug it out for supremacy is a blocker for change

Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites Put simply, millennials who own smartphones use them a lot

What Journalists Worry About in the Middle of the Night  Your eyes flash open. You start worrying about the future of the media industry.

What would Google do with your media company?” Listen to the lab coat, not the suits, and get the lab coats to produce prototypes, not slideware.”

Broadcast Television Is About to Go the Way of AM Radio TV is changing for a bunch of reasons.

Facebook Offers Life Raft, but Publishers Are Wary For publishers, Facebook is a bit like that big dog galloping toward you in the park

More important than “mobile first” is first understanding the consumer As more devices become mobile, it’s not enough for news media to be “mobile first.”

USA Today, WSJ, NYT top U.S. newspapers by circulation. Here are the top newspapers in the U.S., by total average circulation in September 2014.

News organizations can’t ignore Facebook, but should give it as little as possible If Facebook exerts this overwhelming control over how people find and consume and engage with news, what are media companies supposed to do about it?

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Newspapers Digital First News Summary-10/31/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Chartbeat CEO: How Pubs Can ‘Sell Time’

An interesting way to pay reporters: Give them the revenue from their own Google AdSense ads  If you don’t like the idea of tying journalists’ salaries to their pageviews, you won’t like this — but it’s nonetheless interesting how Weintraub pays his reporters

Newspaper distributor to do same-day delivery for Amazon Amazon has famously spent huge sums investing in its distribution network in the U.S., but Amazon.co.uk is tapping into the distribution network of old-fashioned newspaper delivery company to launch a same-day pick up service.

Advertisers aren’t ready to replace pageviews with attention measures The biggest limitation for advertisers is that, despite the fact that these metrics make intuitive sense for brand campaigns, it’s hard at this point to connect them to business results

Survey: 82 Percent Use Retail Circulars Before In-Store Shopping Users increasingly want retail ad content on their mobile devices

BuzzFeed now has editorial and product people in place for its forthcoming news app  Stacy-Marie Ishmael, coming from the FT, will join Noah Chestnut on the new, newsroom-integrated team.

The Oregonian’s early ‘Christmas present’  The good news is that subscribers will get the Thanksgiving and Christmas papers they’re paying for.

Digital Newspaper Readers’ Eyes Shift to Mobile  The percentage of mobile-only digital newspaper readers more than doubled between August 2013 and August 2014,

Who dat? In New Orleans, The Times-Picayune is making print a little more regular  The Times-Picayune was the most prominent example of a daily newspaper cutting print and home-delivery days. But…

Chartbeat CEO: How Pubs Can ‘Sell Time’ London’s Financial Times is already coming off a successful beta test of this alternative to the CPM model

Want to Improve the Customer Experience? Get Aligned Over one-third of marketers say senior management isn’t aligned on customer experience

Google Loves Print, This We Know, For Its Guidelines Tell Us So A leaked internal document reveals Google’s predilection for the web sites of print-media publishers. Why? Doesn’t it know that print is dead?

The Times-Picayune to move printing to state-of-the-art Mobile press The shift of the newspaper printing operations to the more updated printing in Mobile has many advantages.

10 trends that news organizations should not be following So, isn’t the digital transition old news? Why change a model that works?

The bottom line: Can Twitter make any money for newspapers?  By tweeting out the deals — sometimes more than $700 in coupons in a single day’s newspaper

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Newspapers Digital First News Summary-10/24/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Regional-paper readers really like getting Washington Post content with their subscriptions

Second Screening During TV Time—It’s Not What You Think TV becomes just one of many screens competing for attention

Apple Was Just Granted A Patent For A Digital Newspaper  Apple has been granted a patent for a flexible display that can be used as a self-updating digital newspaper.

New York Times measures impact of digital audience development While A/B, multi-variate, and bandit testing in controlled situations provide sound data to justify business decisions, The New York Times has found a way to also measure audience development in situations where experiences are systematically different.

Newspapers are being hit by a new wave of scammers targeting their subscribers  Newspapers are in enough trouble — they don’t need the added hassle of readers sending their subscription money to some random scammer instead of the Circulation Department

A tip for media companies: Facebook isn’t your enemy, but it’s not your friend either  Facebook seems to produce a kind of existential dread in news organizations and journalists

Gannett, Cincinnati Enquirer In RedPost Trial “We are excited to pilot this innovative approach to an established sales practice in Cincinnati as a way to increase our retail sales, create a new channel for our advertisers and increase engagement with our current, and prospective, readers.”

4 reasons digital day passes are key to increased circulation revenue Day passes sold by media companies may meet audience needs while opening up an untapped source of revenue.

Converting readers to lifetime paying customers Media companies must find that perfect balance between acquisition cost and consumer lifetime value, and learn to ease readers beyong the paywall.

How the Guardian is reorganizing parts of its newsroom to better serve its digital audience  In May, NYT’s Aron Pilhofer joined the Guardian as executive editor of digital

Today at the South Florida Sun Sentinel, a switch to digital thinking Everyone but a designated team will focus solely on reporting and producing news online.

Regional-paper readers really like getting Washington Post content with their subscriptions  New research the Post’s research and analytics team conducted (you can read it below) suggests the partnerships have benefited both parties

 

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Newspapers Digital First News Summary-10/17/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Core sales teams at media companies can’t sustain digital advertising future

Can billionaires save the American newspaper? Newspapers can seem like a terrible investment.

Newspaper Digital Audience Hits New Peak The Newspaper Association of America has released comScore data that shows a new high for audiences engaged with newspaper digital content and reflects significant growth among key demographic groups.

Newspapers Still Key in Reaching Rural  An Oklahoma study finds that more rural residents prefer to get information via their newspaper (either print or online) than any other mode of communication

A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now  The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings.

The blurred lines of content, consumer engagement Historically, journalists have avoided engaging with readers.

Newspaper Inserts Still Have Their Perks  Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers.

Big Readership Study Fuels Gatehouse Moves A thorough investigation of what readers want, in both print and online, has spurred changes in the way Gatehouse Media newspapers select, display and promote news and information.

Preparing for the future of advertising and online news in 1995 Long before it was realized how the Web would change advertising, the Casie report offered some measurement standards to use in the future.

San Francisco Chronicle debuts membership program The San Francisco Chronicle Thursday launched a program granting subscribers a series of perks including special access to Chronicle reporters and editors, discount offers from local businesses and tickets to museums and movies.

Three things traditional media could learn from a crowdfunded Dutch news site Just over a year ago, a Dutch news site called De Correspondent made a fairly spectacular debut

Products that build relationships are the key to media success  David Cohn writes that now that product is being discussed in communities, key to that is questions of how the product builds a relationship and engagement between content and readers.

Core sales teams at media companies can’t sustain digital advertising future Publishers must realise the core sales team for legacy media is unfit for effectively selling digital solutions.

 

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