Newspapers Digital News Summary-3/6/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Why digital natives prefer reading in print. Yes, you read that right

News media preparing for print + digital audience reporting Two cross-media initiatives are allowing news media to understand the complexity of delivering an integrated reporting of both printed and online media channels.

Marketers Plan Customer Experience Makeover Execs want to make customer experience personalized and valuable

Publishers arm for war with ad blockers  Some publishers believe “education” is the way to combat the spread of ad blocking.

Stop talking like legacy media, start doing like media start-ups Many people freely say what they believe media companies should be doing. But one of the best things they can do is stop talking and start hiring people who can get the work done.

Tweet your story four times’ and other advice  How an article’s framed can have a strong impact on whether or not it gets shared, and therefore read.”

Does the Internet Make Journalism Better or Worse? Actually Both For too long, it’s been easy to mock legacy media organizations that dare dabble in relatively new, digital platforms or formats that are perceived to be low-brow

Jeff Bezos Takes Washington Post into Digital Future  A spirit of enthusiasm has infused the office of the once troubled Washington Post following its purchase in August by Amazon founder Jeff Bezos. He is turning the newspaper into a laboratory for the digital future. Can he save a sick industry?

Flexible paywall lets readers choose how they pay PayOrShare enables businesses to charge consumers for their premium content — but lets the customer choose how they pay.

Why digital natives prefer reading in print. Yes, you read that right.These are people who aren’t supposed to remember what it’s like to even smell books.

Why we need to change the audience game All aspects of the media industry come down understanding, appreciating, and responding to the changing needs and desires of the audience.

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , , | Leave a comment

Newspapers Digital News Summary-2/27/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Inside The New York Times Instagram strategy 

What if a digital effort is not enough? For the most part most, news media organisations and their executives have understood the message and have invested heavily in their digital efforts

5 Tools for Mobile Customer Service  Customer service is as important as ever for local merchants, however the channels that shoppers prefer using to research products and prices are quickly changing.

How a countrywide paywall faltered Publishers on the hunt for digital media are increasingly turning to paywalls or metered-access systems.

2 news media companies capitalise on challenges, opportunities to increase audience When unique opportunities present themselves — in this case, in the form of a festival and a snowstorm — news media companies need to take advantage of the situation.

How involved has Jeff Bezos been at The Washington Post? Here’s one data point  That’s the question that’s been asked a lot since Jeff Bezos bought The Washington Post.

Want A Younger Newspaper Video Audience? Don’t Play It Straight Constant experimentation has shown that younger viewers don’t want straight news from their online videos, even if it’s irreverent.

Elections don’t increase reader love for newspapers Newspaper publishers put a great deal of stock in their own importance in the run-up to national elections

The Content Monetization Conversion Funnel  There are still a lot of people who are willing to pay for your news.

Why print newspapers remain the dominant media power in Britain  In many parts of the developing world, digital has simply leapfrogged a print sector that had never really got started to become the engine of media growth.

Inside The New York Times Instagram strategy  To appeal to a new generation of news consumers, The New York Times is going all-in on Instagram.

Washington Post Kills Saturday Newsstand Edition  If you want a print paper that day you can buy only the “early Sunday” edition

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , | Leave a comment

Newspapers Digital News Summary-2/20/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement 

Ride the wave of the mobile future for media companies: smartwatches Media companies that are late to the current mobile market can get on board with smartwatches.

3 keys to an innovative business model Technological innovation only gets a company so far.

WSJD boosts Journal circ, ad revenue  The Wall Street Journal’s year-old print, digital and conference platform for technology coverage, WSJD, drove nearly 5,600 new subscribers to the Journal in 2014

How would John D. Rockefeller run your news media company? Leading a news media company after the famous Rockefeller’s habits is a relevant and effective way to lead a team into digital growth mode

As Readers Turn to Smartphones, Publishers Struggle to Monetize the Traffic” Ask forward-thinking publishers what they worry about most and you won’t hear about declines in print.

3D, cleverly designed print advertisements engage readers Newspaper readers still notice print advertisements if designers creatively use the shape of the advertisement to draw attention.

Community Publishers Mixed on Borrell Prescription for Content Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints.

Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement The Albuquerque Journal’s dual-focused audience strategy includes the Journal Rewards App

Forget everything you thought you knew about the homepage For all of the upheaval and turmoil that the internet has created in the media industry, there are some things that have remained almost impervious to change.

It’s Time for A Mobile-Only Digital Strategy Marketers Need to Invest in Mobile to Support the Entire Customer Journey

 

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , , , | Leave a comment

Newspapers Digital News Summary-2/13/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Real Paywall Value May Lie In Data

The Lightning Fast Rise of the Mobile-Only Newspaper Audience In the past, sitting down at the kitchen table or in a recliner in the morning to read the paper was an all-too-common daily ritual for many Americans … then came the Internet

Newspapers and subscription barriers: what works best? A review of US and UK newspaper sites to see which approaches are likely to be most effective in converting visitors into subscribers…

Research proves print + digital ads drive vehicle sales Research funded by Newspapers Canada proves a combination of print and digital newspaper advertising is the most effective form of communication at every step of the vehicle-buying process.

The Advocate overtakes The Times-Picayune as Louisiana’s largest newspaper  The Advocate’s circulation has increased since being acquired in 2013 and expanded by New Orleans businessman John Georges

What to expect in 2015 (and beyond)  Publishing is a pretty slow-moving business.

Real Paywall Value May Lie In Data Publishers initially adopted paywalls and paid content strategies to establish value for their products and open up a much-needed new digital revenue stream.

How Rutland’s Paywall Saved Reporters The Rutland Herald has been in Rob Mitchell’s family since 1947, and was the first paper in Vermont to adopt a paywall.

Understanding audience preferences versus reality Many people say they prefer to read news content in printed newspapers. In actuality, people always carry their mobile devices and often reach for them for content consumption.

Mobile Apps Score Among Super Bowl Viewers  Half of tablet, smartphone users planned to use apps during the game

Digital video strategy checklist for publishers How many of these 17 best practices can you check off for your organization?

 

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , , | Leave a comment

Newspapers Digital News Summary-2/6/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Local media need to join the fight for retail in-store traffic

Warren Buffett: What Newspapers Need to Do to Survive If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way.

Quality content and its affect on paid subscriptions  As paid digital content grows in acceptance, publishers are increasingly looking at ways to expand their digital subscribers base.

The case for, and against, integrated print-digital newsrooms In the dot-com days, publishers tended to treat their online counterparts as second-class bolt-ons to their print editions.

Revenue-generating special editions can’t be replicated in digital space Print revenue still accounts for about 70% of media companies’ revenue.

A 40-year-old Millennial: 6 days without a printed newspaper In an attempt to understand what Millennials are reading and why, a traditional newspaper reader decides to spend the week reading BuzzFeed, Vice, Circa, and Mic

If Desktop Traffic Seems Suspicious, It Probably Is  Digital ad fraud has taken center stage among buyers, and billions of ad dollars will be lost to bots this year.

Time spent or time well spent — how to think about Web traffic In recent months, though, time spent is coming in for criticism of its own as too blunt a metric that shortchanges brief and engaging news summaries and potentially rewards time-wasters like clickbait photo galleries

Local media need to join the fight for retail in-store traffic Just as media companies are experiencing the strain of disruptions, so are local retailers.

Times Union launches subscription product  The Albany Times Union has launched a new digital subscription product, called timesunionPLUS

 

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Newspapers Digital News Summary-1/30/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Your Digital Strategy Shouldn’t Be About Attention

Most of The New York Times’ most popular items last year weren’t news stories. Many of the most popular items from 2014 aren’t conventional news stories at all — they’re contributed content

GFR Media’s audience-based revenue model centers on “audience roadmap” The key, though, is making sure everyone is on the same path, working together.

Can Mobile Print Media, News Sites Satisfy the Need for Speed? The newspaper audience now skews mobile, but what kind of experience are these readers getting?

Publishers struggle with January sales hangover If December is the boozy night out for publishers’ sales teams, then January serves up the hangover.

“Newsosaur: How Mobile Ad Surge Threatens Print “ If you compare the modest amount of time that consumers read newspapers with the billions in advertising dollars spent on the medium, you will see that newspapers long have captured far more than their fair share of the advertising pie.

Your Digital Strategy Shouldn’t Be About Attention Are they talking about your brand? Around the clock? From Facefriend to Tweeter to Instapal?

Our revenues still 90pc print’ says Herald boss A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print.

A Progress Report on Jeff Bezos Transforming the Washington Post  If you don’t like change, don’t work at the Washington Post.

How do you get millennials to care about local news? The Charlotte Observer is testing out one idea  Its new website and newsletter Charlotte Five is an attempt to use lessons from viral publishers to find a spot in young people’s daily habits.

Inside the NY Times’ audience development strategy “It isn’t chasing clicks; it’s making people loyal to the Times specifically.”

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , , | Leave a comment

Newspapers Digital First News Summary-1/23/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-5 things media companies are doing wrong with paid content 

The hidden cost of annoying ads is fewer page views  A study from Microsoft Research explored the question of whether annoying ads online actually cost more — in lost, irritated or disengaged readers

Advance claims digital ad growth will outpace print declines in 2015  Advance Publications’ much debated five-year-old strategy of discontinuing some days of daily print editions to devote added resources to digital is poised to achieve a critical crossover point in 2015

Why the Fort Worth Star-Telegram is cutting its metro section The Fort Worth Star-Telegram will combine the first two sections of the paper in a bid to save money and feature local content more prominently

The news sites that make designers cringe  In news that will make Web designers everywhere smile, two big sites, The Huffington Postand ESPN, are planning redesigns in the coming months

Can media organisations overcome the barriers to better metrics? 2014 saw the emergence of a rare consensus among media industry leaders about the need for better ways of measuring how people are interacting with content

The Next Hip Thing Is—Print Could the future of newspapers involve a sharp U-turn to the printed past?

Mobile’s next thing: Ads on wearables  Smartphones and tablets are so 2014.

Pageviews stink – but engagement is still a hard sell as an alternative Rather than judge platforms by sheer size, we should be taking into account how engaged their user bases are

Young Users Zoom In on Instagram Taking photos and recording videos via smartphone is getting big, and photo-sharing social network Instagram may be benefitting as a result.

5 things media companies are doing wrong with paid content Many media companies are making missteps along their journey to paid content

 

Posted in Circulation, Newspapers | Tagged , , , , , , , , , , , , , , , , , | Leave a comment