Newspapers Digital News Summary-5/22/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Most News Websites Are Now Mobile First [Infographic]

Despite widespread talk of a shift to digital, most newspaper readership continues to be in print What is becoming a frustrating theme was reiterated: “Revenue from circulation rose, but ad revenue continued to fall, with gains in digital ad revenue failing to make up for falls in print ad revenue.”

New Press Herald owner speaks out on plans for newspapers Now, in his latest column on the Village Soup website (behind a paywall) he has elaborated on his plans for the newspaper chain.

Most News Websites Are Now Mobile First [Infographic]  How do you access online news? Do you prefer to read the headlines from your desktop PC at work or catch up with current events on your smartphone during your commute?

Offer your ads for a penny (and other programmatic hacks) Publishers across the board are grappling with how best to make their advertising inventory available through automated exchanges.

How to build audiences with single-subject news products As audiences gain more choices for news, they are increasingly turning to specialized sources.

N.Y. Times accelerates digital-first effort The New York Times will take another step in its effort to prioritize digital this week by moving the discussion of the print edition out of its daily news meetings

Confessions of a tech journo turned flak: ‘This industry is a mess’ The uncertainty in the media landscape has created similar uncertainty for reporters, who have seen both their salary potential and career prospects erode

How publishers can capitalise on disruption Every industry is experiencing disruption. News publishers need to embrace this time by being aware of their changing audiences and needs, exploring different content presentations, and examining a variety of revenue models.

The Washington Post to test new web experience for expanding readership  “Based on the success of our new tablet app, we decided to experiment with different ways to carry that experience to the Web,”

R.I.P. — Six month newspaper circulation reports are gone for good Compulsive calendar watchers may have notice that May 1 has come and gone without the typical report on newspaper circulation averages for the six months ended March 31.

 

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Newspapers Digital News Summary-5/15/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter? 

Apple Watch Creates Wrist-y Business for Publishers, Advertisers Not Enough Scale to Sell Ads Yet, but Marketers May Find Other roles

5 errors media companies make with mobile — and a lesson from The Beatles News media companies embarking in the mobile space need to tackle the challenge directly (and learn from it), persist despite potential barriers, and listen to negative feedback.

WSJ now has a 40-person video team cranking out over 150 videos a month The Wall Street Journal is zealous about protecting its paywall, and with good reason.

The news media in 2015: More mobile, less engaged A big takeaway: Most news sites are getting more traffic coming from mobile, but those readers don’t stick around as long as those on desktop

It’s Time For Every Journalist To Learn Basic Data Skills  First came the web. Then came social media. Now journalists face a new challenge on the horizon: big data.

The digital audience engaged with newspaper content reached a new peak in March 2015 Those who use only mobile devices, rather than desktop or laptops, to consume newspaper digital content increased 53% in March 2015 from the same month a year ago, to 71 million adult unique visitors

Mobile is now the majority of traffic for most news sites, but leads to less time spent on site In tandem with the growth of mobile has been the further rise of the social Web, where the flow of information embodies a whole new dynamic.

Don’t Sleep on Content Marketing  Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are going further by building full-blown media properties of their own.

The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter? The New York Times is poised to hit 1 million paying digital subscribers sometime this summer

Lessons in revenue diversification from the games industry The average user is watching people play for 104 minutes a day

 

 

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Newspapers Digital News Summary-5/8/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Why marketers are tracking the wrong metric, in one tasty infographic 

Why micropayments for news schemes struggle to take off  There’s something intriguing about the model — it’s almost an E-ZPass for content. You don’t have to think about it,” said Kelly Leach, CEO of paywall service Piano Media.

The Wall Street Journal is playing a game of digital catchup Its newly launched redesign isn’t just about aesthetics — it’s a chance to look inside the business and strategic thinking at America’s business daily.

Papers Ramp Up Video For Audience, Revenue Growth Video has become an indispensible tool for newspapers, and they’re adding equipment and training to make it an essential part of their audience building and revenue strategies

5 Ways You’re Doing Mobile Wrong There’s no denying we’re deep into the age of mobility.

Facebook Tweaks Cause Concern But Not Panic Among Publishers  News feed algorithm changes have publishers on their toes

The Time a Newspaper Stared Down the Country’s Largest Advertiser A little-remembered incident helped establish the notion that news organizations could and should preserve their independence from advertisers.

Connected Devices Changing Viewing Habits The number of streaming media devices has reached a point where it is large enough to predict how content will shape consumers’ future viewing habits

5 challenges the Apple Watch poses for publishers Media companies the world over are bracing themselves for the awkward question: “What’s our wearables strategy?”

Content marketing: Time to jump on the opportunity With bandwidth rising toward infinity and costs falling to near zero, it’s enabling all sorts of new content models to eat our lunch

Why marketers are tracking the wrong metric, in one tasty infographic All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success.

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Newspapers Digital News Summary-5/1/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-70% Of Consumers Still Look To Traditional Paper-Based Coupons For Savings

Its journalism is behind a paywall, but The Times of London’s developers embrace open source  Since its launch last summer, the Times has expanded the use of Deck beyond just the Red Box newsletter, and there are now 15 or so different projects built on Deck

“Production: The Power of Print Still Prevails “ It’s less exciting than a hot new app and won’t be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies

A ‘Darker Narrative’ of Print’s Future Clay Shirky thinks the pattern of print revenue decay will be fast, slow, fast.

Thoughts on online article publishing frequency Audience development is a vital component of paid content

What newspapers can learn from alternative weeklies Though most newspapers try to distance themselves from free weeklies, these alternative publications have made notable inroads regarding staffing, advertisers, and a more approachable vibe.

8 news media innovators with bold initiatives Media companies that evolve their traditional print offerings have created value-added mobile apps, found innovative ways to report on local issues, and trained staff to meet demand in the digital space.

Do the stuff that scares you and other lessons from Thunderdome Digital First Media’s Project Thunderdome didn’t last long. But the journalists there learned a few things both while working and while leaving

Sending push notifications selectively increases user engagement with them  Apparently, people care about stuff that matters. To them, at least.

Making video a priority at USA Today With nearly 87 percent of Americans watching online video these days, it’s a statistic that has hit home to the iconic national daily

70% Of Consumers Still Look To Traditional Paper-Based Coupons For Savings Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI) typically found in Sunday papers

 

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Newspapers Digital News Summary-4/24/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and and developing new revenue streams, are critical to building to a sustainable model for the future. See how newspapers are meeting that challenge including the story-Content distribution without borders

How the phone call survived the threat of digital marketing extinction Today, a smartphone is a phone nearly in name only.

How one publisher relies heavily on YouTube, just not to make money  Many publishers are reaching a stark realization when it comes to YouTube: There just isn’t much money to be had

Washington Post Executive Editor Martin Baron on journalism’s transition from print to digital Journalism’s Big Move: What to Discard, Keep, and Acquire in Moving From Print to Web

What the New York Times CIO is doing to make the newspaper a mobile-first company In the early days of the web, almost all brick-and-mortar companies woefully under-invested in digital technology and product development

Why news media organizations need sales staff News media companies don’t need highly trained salespeople to sell a simple classified ad.

Are news media companies providing the experience that keeps customers coming back? People will stand in line for a US$7 coffee drink from Starbucks because of the personalised customer service they receive. The same could be replicated in the newsroom.

Watching the watch: the race to unbundle news The introduction of the Apple Watch may signal a need for newsrooms to unbundle news down to the headline level with staff assigned simply for this purpose

The Data Behind the Average Article Lifespan  The fast pace of online news means that often an article or post barely makes its way through the CMS before it feels like you’re onto the next one

Content distribution without borders News media companies need to ensure they use the right combination of distribution channels to properly develop audiences, maintain control of analytics, and develop revenue.

 

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Newspapers Digital News Summary-4/17/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The Winnipeg Free Press is launching a paywall that lets readers pay by the article

Tablet: Dead or alive? Though tablet sales decreased in the fourth quarter of 2014, tablets are still important for news media companies because of the way they are used by a certain target market

Inside The New York Times’ newsletter strategy  The New York Times Magazine announced the launch of a new weekly newsletter which will appear in the inboxes of subscribers every Thursday

5 attorneys general take aim at subscription scam A decades-old magazine and newspaper subscription scam came under fresh fire this week

Local newspapers have done a terrible job building local digital audiences  In a new paper released last week, newspapers are far worse off digitally than most people think.

The Winnipeg Free Press is launching a paywall that lets readers pay by the article  Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model?

Times plans to make NYT Now mobile app free The New York Times is expected to announce in the coming weeks that its NYT Now mobile app will become a free product with a number of changes to its functionality

The Albuquerque Journal’s new app offers subscribers discounts at local businesses In an effort to gain and retain newspaper subscribers, the Albuquerque Journal has come up with an innovative way to maintain subscriptions: The Journal Rewards app.

Micropayments for news articles are a terrible, horrible, no good, very bad idea Why charging people per story is doomed to fail and could actually make things worse.

Ad blocking is every publisher’s problem now  The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets. Think again

Newspapers Hunt for New Readers on Instagram Instagram launched in October 2010 with a flurry of interest and cash, so why did the New York Times wait until last month to start a general account?

 

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Newspapers Digital News Summary-4/10/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Cox Paper Sites to Adopt Metered Paywalls

Legacy and Pure-Play News Sites Vie for Millennial Readers It turns out that the millennials who feel most informed are those who get their news from newspapers — both print and digital versions

Papers Show An Ill-Timed Complacency There was a lot of live country music at the Newspaper Association of America’s conference here this year, but the song I kept waiting to hear – because there were traces of it everywhere – was “Everything Is Awesome” from The Lego Movie.

Inside The Texas Tribune’s audience growth strategy Five years in, with the ledger looking good and the journalism running strong, the big question for the Tribune is: How do they find more readers?

Cox Paper Sites to Adopt Metered Paywalls  Cox Media Group will adopt pay meters instead of hard walls for the paid versions of its four newspaper sites this summer

The Curious (and Vital) Power of Print There’s no doubt about the downward trajectory of print. But where, exactly, are we on that path?

Think all news media companies have the same value proposition? Think again Respect the differences and be wary of one-size-fits-all analyses on news media’s future.

6 questions raised by Facebook’s reported deal with publishers If Facebook is able to persuade media organizations to go along with its newest idea, it will be, no kidding, a game-changer.

Are publishers ready for Google’s ‘mobile-friendly’ rankings? Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared.

3 key elements to Mediahuis’ profitable e-commerce strategy Mediahuis sells only non-content related items on its individual, brand-related, e-commerce sites. With a 30% profit margin, the media company’s Internet storefronts tie directly to its news brands.

New York Times’ analytics team is key to pay model’s success The New York Times’ analytics team has been redesigned to meet the evolving needs of consumers and the news media company in its post-paywall era.

 

 

 

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