Newspapers Digital First News Summary-12/19/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Advertisers Won’t Buy Tablet Like It’s Print Any More

Times paywall policy ‘vindicated’ by first profit since 2001 In reporting a 1.7 million operating profit for the financial year to July 2014, News UK is pitching The Times and Sunday Times as the “premium news provider” of digital journalism

And the winner is … the phablet! The phablet is likely to become even more popular in 2015. Media companies need to think about what this means for delivering news, keeping in mind that time sensitivity is still essential.

Why the news media industry is ripe for start-up level optimism, growth If you want proof there is hope for the future of the newspaper industry, check your own media habits.

Metrics should support a strategy, not be a strategy  Much has been made of new capabilities — often more imagined than available — to track each and every reader, guiding them to the very thing they most want to see

56% of Digital Ads Served Are Never Seen, Says Google Report Comes as Industry Confronts Fraud, Poor Inventory Quality

Morning News Unveils Engagement Programs The Dallas Morning News has announced two initiatives — new digital tools to empower community residents to create content and connect over issues and media training for Hispanic parents.

Advertisers Won’t Buy Tablet Like It’s Print Any More  Publishers Frustrated Over MediaVest’s Latest Negotiating Tactic

Three publishers who remain homepage diehards  With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given

Is The New Yorker Making a Mistake by Choosing a Metered Paywall? This month, The New Yorker launched a metered paywall, allowing visitors six free articles before being asked to subscribe.

USA Weekend shuts as costs spike and ads tumble USA Weekend, the second-largest Sunday newspaper magazine in the United States, will print its final edition on Dec. 28

USA Today Supplement In Schurz Papers Today readers of The American News in Aberdeen, South Dakota, will notice something different when they open their newspaper

Is The Times’ profit worth a paywall that throttles traffic and, arguably, relevance? Newspaper economics used to be dead simple. You charged a cover price and you billed advertisers.

Failing to risk: More dangerous than risking failure http://buff.ly/1sjF88l

 

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Newspapers Digital First News Summary-12/12/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Facebook ‘newspaper’ spells trouble for media

Why Google is taking another shot at helping readers pay for news  Google Contributor is the latest tool the company has designed to help readers pay for what they read online.

Newspapers see new peak in digital audience  The increase was driven by growth in female users and mobile-exclusive users,

Hard Comparison: Legacy Media vs. Digital Native  From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen.

Facebook ‘newspaper’ spells trouble for media Facebook’s move to fulfill its ambition to be the personal “newspaper” for its billion-plus members is likely to mean more woes for the ailing news media.

Digital Propels Single-Copy Paper Boost A community newspaper in Janesville, Wisconsin, has learned that leveraging an aggressive digital platform with a hard paywall can have the side benefit of raising single-copy sales.

What’s the right news experience on a phone? Ishmael and BuzzFeed are trying to figure it out  Nobody has to read you. You have to earn that. You have to respect people’s attention.”

iPad Sees First-Ever Decline As Wider Tablet Shipment Growth Drops  As Apple rides a cresting wave in the stock market with its market cap now dancing around $700 billion, a dark cloud moves in from IDC.

News Sites Top List of Slowest-Loading Web Pages Our fragmented attention spans are so fickle that if something doesn’t grab us in the first few seconds, we’re likely to turn away.

The Sun’s acquisition of 225,000 digital subscribers answers one big question, but here are three more  Just 16 months after launching its paywall, The Sun announced it has nearly 225,000 paying digital customers for its online package Sun+

The mistakes publishers make with mobile apps While The Huffington Post, The Wall Street Journal and others publishers see apps as essential components of their mobile strategy, there’s no instructional manual that explains how to design and produce content for a good mobile app

10 seasonal sales ideas for the circulation director who has everything News media organisations should prepare now to take advantage of creative marketing strategies going into the new year, such as Cyber Monday deals, gift card premiums, and direct mail campaigns to encourage new subscribers to sign up.

How to change behavior in your disrupted organization When a company or industry is beset by massive disruption — as the traditional media have been for more than a decade now — it creates two massive challenges

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Newspapers Digital First News Summary-12/5/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Maybe “time saved” is a better metric to watch than “time spent” on mobile

The key to a greater digital audience is to optimize your news app to load faster  When a Norwegian newspaper found an answer so simple everyone had overlooked it.

With its war on promotion, Facebook is now an ad critic  For years, Facebook urged marketers to think less in terms of creating ads and more about creating “content.”

Washington Post launches twice-daily tablet editions   The Washington Post has unveiled a new tablet application exclusively for Amazon Fire owners

Dallas Morning News sports app offers differentiation within market With almost 100,000 downloads, SportsDay TALK has found a path to success in what might be considered a tricky market.

Maybe “time saved” is a better metric to watch than “time spent” on mobile In the world of media, longer content is heralded as higher quality

The newsonomics of telling your audience what they should do  At WNYC, a public radio station is getting more aggressive about telling people what to do

Does Anyone Really Use Social for Customer Service?  Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online

Does customer service have a place with self-sufficient mobile shoppers?  Mobile shoppers have a reputation for wanting to be self-sufficient

Google to Help Publishers Make Money by Blocking Ads People Will Pay $1-$3 Per Month, With a Cut to Participating Sites Like Mashable

City of Evanston hasn’t given up on print As indicated by the installation of new vending machines

Star Tribune Adds 20 To Its Newsroom The new team is giving the Star Tribune a greater ability to roll out new content options and engage readers more fully

Why it’s difficult to compare legacy media and digital natives  From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen

 

 

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Newspapers Digital First News Summary-11/28/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- In a rush to maintain profits, newspapers are abandoning the art of customer service

The New Yorker’s data-driven approach to paywalls If you publish good stuff and let people read it, they’ll subscribe

Media opportunities increase as technology makes us even more connected Though media companies have started to focus on mobile technology, innovations in wearable technology, smart cars and homes, and virtual reality offer additional opportunities to reach potential audience members.

New rules for mobile journalism Although mobile publishing is quickly changing the rules of journalism, newspapers have been dangerously slow to adapt.

Mobile Devices Spur Sharing of Timely Content  In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news.

Orange County Register to staff: Deliver Sunday papers and get a $150 Visa gift card An Orange County Register staffer writes: “All associates (newsroom included) are asked to deliver the newspaper because they can’t find enough drivers following the catastrophic move away from their deal with LA Times.

In a rush to maintain profits, newspapers are abandoning the art of customer service  The chase for short-term gain is undercutting local papers’ long-term position in the community

Shoppers Turn to Smartphones and Tablets to Cash In Coupons Tablet users are more likely to redeem coupons than smartphone users

Is There Hope for Local News?  The local papers that still exist are shrinking.

Mark Zuckerberg Wants To Build A ‘Perfect Personalized Newspaper During his first-ever public Q&A on Thursday, Facebook CEO Mark Zuckerberg explained his vision for News Feed

Philanthropist determined to save Philly papers Gerry Lenfest never anticipated that, at age 84, he’d find himself the sole owner of a beleaguered media company and publisher of its three news outlets

After it splits, Gannett’s newspaper half will be ready for acquisitions  Gannett, which is one of a number of news companies in various stages of splitting off its print properties.

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Newspapers Digital First News Summary-11/21/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls

The Guardian is being swamped with ‘dark traffic’ and no one knows where it’s coming from Normally, web publishers can “see” where their readers come from

Cxense Survey Shows Industry Will See Significantly More Native Ads over Next 12 Months A Cxense “Extraordinary Insight” survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but shows the market remains largely untapped.

News media companies need to act now on digital for long-term revenue strategy Newspapers are struggling with a digital branding issue

The state of paid content: For free, for a fee, or somewhere in between Though nearly three-quarters of newspapers are now charging for online content to some extent,

Print Promotions Remain Pillar for US Grocery Coupon Cutters Traditional marketing methods continue to have a strong influence over deal-seeking supermarket shoppers.

Newspaper carrier alerts authorities to house fire Newspaper carriers are among the nation’s least-sung first responders.

Toronto Star plans to drop paywall  The Star will seek to expand its audiences and increase engagement through this and other projects.

Digital transformation is about empathy first and technology second Too many companies are approaching their digital transformation from a technology perspective.

How to keep readers coming back for more Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over.

New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls  Mirman has already offended his newsroom in one big way: He’s asking them to step up and become customer service reps for an hour a week.

How to choose the best subscription pricing and 3 subscription pricing strategies that work While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Backing off to see what it takes to reach overly connected consumers Consumers are inundated with content and advertisements. Instead of jumping into the fray and attempting to compete with this onslaught of messaging, marketers may be better served by stepping back and asking hard questions about what the current consumer truly wants.

Infographic: Perception vs. Reality in Digital Evolution CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means.

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Newspapers Digital First News Summary-11/14/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

I wasn’t sure if Upworthy had lessons for newsrooms … until now. Here’s why. Upworthy has been clear about its mission to draw attention to “things that matter” as well as its methods for curation and fact-checking.

The publishers that put their content directly on social platforms  Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.

Guardian executive digital editor: ‘The decline of print is an absolute given.’ Despite all the signs to the contrary, many in the newspaper business still hold on to the idea that print will have a big role to play in the long-term future of news organizations.

Why the newspaper industry is leaving six-month circulation reports behind For several years now, the Alliance for Audited Media (AAM) has been reporting more and more detail on print and digital audience numbers for individual newspaper organizations while saying less and less about the industry as a whole.

Creating a customer-first company culture If you ask employees at your news media company what they do, they will likely come back with a quick and concise answer.

The New York Times’ financials show the transition to digital accelerating Call it an acceleration of the digital transition. Those are the words that best describe this morning’s New York Times Co. Q3 financial report and conference call.

NYT added 44,000 digital subscribers in the third quarter The company says it now has 875,000 subscribers to digital-only products. It added 32,000 subscribers in the second quarter.

At The Guardian, the homepage is far from dead You’ve probably heard rumors of “the death of the homepage,” but The Guardian isn’t having it.

Holiday Shoppers Will Move Between Online and Offline More Than Ever Before The holiday season is right around the corner.

How journalists are facing up to ever-shrinking newsrooms  Job insecurity for those working in news has led to four types of journalists

How USA Today nearly doubled its circulation  This practice also enabled USA to report Saturday and Sunday circulations of 2.9 and 3.7 million, respectively, even though the paper doesn’t technically have a weekend edition.

Where’s the Mobile Ad Money Coming from Next Year?  Smartphones beat tablets for delivering ad results; tablets win for engagement

News media companies need to utilise Facebook, YouTube to their fullest extent Though newspapers are now present on social media sites, they need to create content in spaces like Facebook and YouTube that reflects the way readers interact on these sites.

Print + social media = #winner Newspaper readers are more likely to talk about brands, so it only makes sense that newspapers launch campaigns that encourage sharing in offline and online environments, merging the print and social media worlds.

How Time’s email newsletter achieves a 40 percent open rate  It seems like everybody’s starting an email newsletter these days.

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Newspapers Digital First News Summary-11/7/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- More important than “mobile first” is first understanding the consumer

Papers: Consumers Ready Early For Holidays With the coming of fall, retailers and media look forward to the holiday shopping season.

Mobile micro-payments: A largely untapped revenue stream for media As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital advertising models.

Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’ When media giant Gannett Corp. splits into two free-standing, publicly traded companies next year, the bigger one will not be the fast-growing, high-margin broadcasting and digital divisions

Chartbeat will be making its entire “time spent” measurement process and methods public  Chartbeat became the first measurement company to have a metric based on attention accredited by the Media Rating Council

The Dallas Morning News is the first to include both NYT and WaPo supplements  The Dallas Morning News on Sunday was the first U.S. publication to offer the New York Times’s International Weekly supplement to its print subscribers. Also on Sunday, the paper included a freshly launched “national weekly print edition” of The Washington Post

How to overcome a print vs. digital mindset in newsrooms  The fact we still discuss whether print and digital need to slug it out for supremacy is a blocker for change

Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites Put simply, millennials who own smartphones use them a lot

What Journalists Worry About in the Middle of the Night  Your eyes flash open. You start worrying about the future of the media industry.

What would Google do with your media company?” Listen to the lab coat, not the suits, and get the lab coats to produce prototypes, not slideware.”

Broadcast Television Is About to Go the Way of AM Radio TV is changing for a bunch of reasons.

Facebook Offers Life Raft, but Publishers Are Wary For publishers, Facebook is a bit like that big dog galloping toward you in the park

More important than “mobile first” is first understanding the consumer As more devices become mobile, it’s not enough for news media to be “mobile first.”

USA Today, WSJ, NYT top U.S. newspapers by circulation. Here are the top newspapers in the U.S., by total average circulation in September 2014.

News organizations can’t ignore Facebook, but should give it as little as possible If Facebook exerts this overwhelming control over how people find and consume and engage with news, what are media companies supposed to do about it?

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