Newspapers Digital News Summary-3/27/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Circulation: Forget Everything You Thought You Knew

Culture eats strategy for breakfast, innovation for lunch, passion for dinner Successful companies are driven by strategic thinking, innovative ideas, and passion that pulses behind a vibrant culture, all led by a leader who enthusiastically embraces all three characteristics.

WTF is waterfalling? The dark art of yield optimization has produced a wide array of techniques for publishers eager to get the most money out of their inventory.

6 reasons to adopt a newspaper loyalty program Several factors go in to creating a successful loyalty membership program, but doing so can increase Web traffic, drive new revenue streams, and open the doors for new advertising partnerships.

Chicago Sun-Times to carry USA Today-branded content  What little is left of the Chicago Sun-Timesas a metro daily newspaper brand is about to be further diluted.

How to capture fly-by digital visitors Now that most newspapers have been in the digital publishing business for the better part of two decades, it’s time for editors and publishers to pay attention to where their wired readers actually come from.

Speed matters in smartphone consumption Smartphone users expect to reach their desired content within a matter of seconds. Media publishers must respect — and properly act upon — those expectations.

What if nobody reads your stories on your own site?  The declining control publishers have over the ways audiences find and read stories

Single-copy newspaper sales are collapsing, and it’s largely a self-inflicted wound  Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.

McClatchy reimagines its publishing process  For the past six months, staffers across The McClatchy Company have spent hundreds of hours talking with readers in ways we’ve never done before.

Circulation: Forget Everything You Thought You Knew Circulation as a role within the newspaper organization is but a shadow of its former self.

 

 

 

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Newspapers Digital News Summary-3/20/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The next stage in the battle for our attention: Our wrists

Financial Times to change way it charges for online content Pioneer of metered charging model is finalising a system which will require users to pay for most of business newspaper’s content online

What will happen to the Tampa Bay Times? The Tampa Bay Times, Florida’s largest newspaper, has been in financial free fall for six years.

Publishers see finite rewards from infinite scroll  Publishers are in a battle for people’s time and attention.

The beige world of clickbait journalism If everyone is talking about something does that make it interesting? And does that interest make it news?

Google sweetens deal for publishers with dynamic price floors Google is testing a new way for publishers to maximize their advertising revenue.

Robots Take Over The Sports Section There’s a South Carolina vs. Clemson baseball game on. You check for score updates online. You click on a story from The Associated Press. In a few months, there’s a good chance that story will have been written by a robot.

Viewability is challenging publishers’ notions of design With advertisers pushing for 100 percent viewability, publishers are telling their designers to get in line.

The next stage in the battle for our attention: Our wrists News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller.

Local Media Companies Now Need a Digital Business to Survive Within local media circles, the dominance of digital is often publicly professed but privately qualified.

The latest Web publishing design trend: Mimic print  Wired on the Web suddenly looks a more lot more like Wired in print.

 

 

 

 

 

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Newspapers Digital News Summary-3/13/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-FT will move data scientists into its newsroom

6 pillars of a revenue-generating business model for digital journalism If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in?

Why viewability and ad blocking are a joint threat to publishers A storm is brewing over the already troubled media land.

Snapchat stories: Here’s how 6 news orgs are thinking about the chat app  From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.

Young Trad. Media Users Feel Most Informed A new survey from Elite Daily and the Millennial Research Core found that millennials using traditional media sites as their primary news sources felt more informed than their counterparts who used online-only sites.

Cox Sees Millennial Potential In Free Sites Mark Medici, SVP of audience strategy and group lead for The Atlanta Journal-Constitution and Cox Media Group, says AJC’s free site is drawing a younger crowd than its paid site.

Think like your customer’s customer Advertising managers should think about how their customer’s customers shop and make decisions in online spaces to help maximise conversion success.

Moroney: Biz Devel Can Beat Papers’ Losses Business development is the only real way for newspapers to outrun the losses spurred by lagging digital revenue.

Why the future of digital publishing is like cable TV For the first time, a major platform invited media companies to directly connect with its users by publishing content on the platform, with no links to another destination.

The best digital design elevates journalism — it doesn’t just contain it  Journalism awards come out of long hours invested by judges, in rooms where too much junk food is consumed, as lists of links or stacks of entries are eyed, pondered, discussed.

Can print media make it ‘over the top’?As the over-the-top business heats up, magazines and newspapers are dipping their toes in the market, expanding their video distribution channels from web portals like Yahoo and AOL to the burgeoning array of on-demand platforms where consumers are already awash in gobs of TV and movies.

FT will move data scientists into its newsroom Even as the Financial Times announces excellent bottom-line numbers, the heat it’s feeling from the diverse and growing competition in business news is palpable.

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Newspapers Digital News Summary-3/6/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Why digital natives prefer reading in print. Yes, you read that right

News media preparing for print + digital audience reporting Two cross-media initiatives are allowing news media to understand the complexity of delivering an integrated reporting of both printed and online media channels.

Marketers Plan Customer Experience Makeover Execs want to make customer experience personalized and valuable

Publishers arm for war with ad blockers  Some publishers believe “education” is the way to combat the spread of ad blocking.

Stop talking like legacy media, start doing like media start-ups Many people freely say what they believe media companies should be doing. But one of the best things they can do is stop talking and start hiring people who can get the work done.

Tweet your story four times’ and other advice  How an article’s framed can have a strong impact on whether or not it gets shared, and therefore read.”

Does the Internet Make Journalism Better or Worse? Actually Both For too long, it’s been easy to mock legacy media organizations that dare dabble in relatively new, digital platforms or formats that are perceived to be low-brow

Jeff Bezos Takes Washington Post into Digital Future  A spirit of enthusiasm has infused the office of the once troubled Washington Post following its purchase in August by Amazon founder Jeff Bezos. He is turning the newspaper into a laboratory for the digital future. Can he save a sick industry?

Flexible paywall lets readers choose how they pay PayOrShare enables businesses to charge consumers for their premium content — but lets the customer choose how they pay.

Why digital natives prefer reading in print. Yes, you read that right.These are people who aren’t supposed to remember what it’s like to even smell books.

Why we need to change the audience game All aspects of the media industry come down understanding, appreciating, and responding to the changing needs and desires of the audience.

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Newspapers Digital News Summary-2/27/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Inside The New York Times Instagram strategy 

What if a digital effort is not enough? For the most part most, news media organisations and their executives have understood the message and have invested heavily in their digital efforts

5 Tools for Mobile Customer Service  Customer service is as important as ever for local merchants, however the channels that shoppers prefer using to research products and prices are quickly changing.

How a countrywide paywall faltered Publishers on the hunt for digital media are increasingly turning to paywalls or metered-access systems.

2 news media companies capitalise on challenges, opportunities to increase audience When unique opportunities present themselves — in this case, in the form of a festival and a snowstorm — news media companies need to take advantage of the situation.

How involved has Jeff Bezos been at The Washington Post? Here’s one data point  That’s the question that’s been asked a lot since Jeff Bezos bought The Washington Post.

Want A Younger Newspaper Video Audience? Don’t Play It Straight Constant experimentation has shown that younger viewers don’t want straight news from their online videos, even if it’s irreverent.

Elections don’t increase reader love for newspapers Newspaper publishers put a great deal of stock in their own importance in the run-up to national elections

The Content Monetization Conversion Funnel  There are still a lot of people who are willing to pay for your news.

Why print newspapers remain the dominant media power in Britain  In many parts of the developing world, digital has simply leapfrogged a print sector that had never really got started to become the engine of media growth.

Inside The New York Times Instagram strategy  To appeal to a new generation of news consumers, The New York Times is going all-in on Instagram.

Washington Post Kills Saturday Newsstand Edition  If you want a print paper that day you can buy only the “early Sunday” edition

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Newspapers Digital News Summary-2/20/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement 

Ride the wave of the mobile future for media companies: smartwatches Media companies that are late to the current mobile market can get on board with smartwatches.

3 keys to an innovative business model Technological innovation only gets a company so far.

WSJD boosts Journal circ, ad revenue  The Wall Street Journal’s year-old print, digital and conference platform for technology coverage, WSJD, drove nearly 5,600 new subscribers to the Journal in 2014

How would John D. Rockefeller run your news media company? Leading a news media company after the famous Rockefeller’s habits is a relevant and effective way to lead a team into digital growth mode

As Readers Turn to Smartphones, Publishers Struggle to Monetize the Traffic” Ask forward-thinking publishers what they worry about most and you won’t hear about declines in print.

3D, cleverly designed print advertisements engage readers Newspaper readers still notice print advertisements if designers creatively use the shape of the advertisement to draw attention.

Community Publishers Mixed on Borrell Prescription for Content Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints.

Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement The Albuquerque Journal’s dual-focused audience strategy includes the Journal Rewards App

Forget everything you thought you knew about the homepage For all of the upheaval and turmoil that the internet has created in the media industry, there are some things that have remained almost impervious to change.

It’s Time for A Mobile-Only Digital Strategy Marketers Need to Invest in Mobile to Support the Entire Customer Journey

 

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Newspapers Digital News Summary-2/13/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Real Paywall Value May Lie In Data

The Lightning Fast Rise of the Mobile-Only Newspaper Audience In the past, sitting down at the kitchen table or in a recliner in the morning to read the paper was an all-too-common daily ritual for many Americans … then came the Internet

Newspapers and subscription barriers: what works best? A review of US and UK newspaper sites to see which approaches are likely to be most effective in converting visitors into subscribers…

Research proves print + digital ads drive vehicle sales Research funded by Newspapers Canada proves a combination of print and digital newspaper advertising is the most effective form of communication at every step of the vehicle-buying process.

The Advocate overtakes The Times-Picayune as Louisiana’s largest newspaper  The Advocate’s circulation has increased since being acquired in 2013 and expanded by New Orleans businessman John Georges

What to expect in 2015 (and beyond)  Publishing is a pretty slow-moving business.

Real Paywall Value May Lie In Data Publishers initially adopted paywalls and paid content strategies to establish value for their products and open up a much-needed new digital revenue stream.

How Rutland’s Paywall Saved Reporters The Rutland Herald has been in Rob Mitchell’s family since 1947, and was the first paper in Vermont to adopt a paywall.

Understanding audience preferences versus reality Many people say they prefer to read news content in printed newspapers. In actuality, people always carry their mobile devices and often reach for them for content consumption.

Mobile Apps Score Among Super Bowl Viewers  Half of tablet, smartphone users planned to use apps during the game

Digital video strategy checklist for publishers How many of these 17 best practices can you check off for your organization?

 

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